Kellogg’s crowdsources ideas to reignite consumer interest in the brand
Seb JosephKellogg’s is asking creatives for ideas on how to bring its struggling brand to life as it ramps up efforts to promote the master brand’s role in family life.
Kellogg’s is asking creatives for ideas on how to bring its struggling brand to life as it ramps up efforts to promote the master brand’s role in family life.
Cobra is tapping into the swinging 60s for its latest advertising campaign in a bid to break its synonymy with Indian food and expand to other drinking occasions.
Apple has rebranded its ‘iOS in the Car’ initiative to “CarPlay”, an updated service that brings iPhone features such as Maps, Siri, music and messages into compatible cars’ dashboards.
The Chartered Institute of Marketing (CIM) has named chief marketing officer for SSE Jenny Ashmore as its new president.
Pernod Ricard’s CMO Martin Riley has detailed its bid to get “back to real marketing” through digital innovation as it looks to turbo charge its investments in data, branded content, ecommerce and internal expertise.
Pernod Ricard is readying a flurry of investments into the online arena from wearable tech to at-home drinking appliances, part of a plan to invest 20 per cent of its global marketing budget in digital.
Boohoo.com increased sales by 130 per cent last year and has equally healthy growth targets this year, according to its joint chief executive, who launched the fashion brand in 2006 with Mahmud Kamani.
Brands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity.
This year social media will come of age with bolder experimentation and a move towards visual interactivity and commercialisation. To stay ahead, brands need to get smart.
Click here to see a bigger version of the infographic above
Head of global insight for Just Eat Paul Cook argues that companies are sitting on plenty of data but allowing marketers day-to-day access is not necessarily a priority and this must change.
This paper addresses why activation programmes are important and how a marketer should approach developing them.
Click here to download the full infographic
Start-ups are adopting the concept of the brand wingman to gain expertise and market exposure from like-minded business.
Click here to see a bigger version of the infographic above