The new science of product development
Mindi ChahalPaul Stallard on why getting the product right is the most important part of the marketing mix
Paul Stallard on why getting the product right is the most important part of the marketing mix
To promote The Lego Movie, ITV1 has run ads such as BT Flatmates and Premier Inn formed entirely out of the plastic bricks.
Prince and Beyoncé are experts in ‘spontaneous’ marketing, each launching albums with little or no warning. So how can brands from other sectors use the ’no publicity is huge publicity’ mantra?
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Some sound truisms have been uttered over the past seven days that all should take heed of. All have a common thread: the need to get personal but in context and in the customer’s not the brand’s interest.
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Consumers’ growing appetite for mobile and digital shopping is putting greater pressure on brands to keep up to speed with payment method innovations and global security issues.
“In the US, you can desposit a cheque by taking a photo of it. In Brazil, you can pay bills by scanning them with an app.”
Five months into the chief marketer job and Raja Rajamannar’s PricelessSurprises upgrade on MasterCard’s Priceless campaign is paying dividends – despite the Brits PR blip last week. But how will he fare tackling the rapid evolution of payment technologies, the surge in competition and the barriers to a ‘cashless society’?
Nationwide head of customer contact strategy Andy Dellbridge says “you don’t need to stockpile lots of data” to glean useful insights.
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A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.
“I love pressure, to manage such a big club as Manchester United is very good.” Bold words but not, alas, quite correct. They were spoken by Manuel Pellegrini, manager of Manchester City, after his team won the Carling Cup at the weekend.
RBS head of channel marketing and Data Strategy Awards judge Philip Sheehy discusses the importance of bringing in external data sources to complement a company’s own customer research.
Heineken has taken the unusual step of casting 20 different non-actors to play the same role in its latest global TV ad in an attempt to prove that every man is capable of something legendary.