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Pulling down walls

Marketing Week

The National Trust stands accused of being stuffy and standoffish, but that could change with a new digital strategy to connect with the masses and an effort to show its campaigning side. By Rufus Jay

Online supermarket that makes financial sense

Marketing Week

Finding the best price for a product can be hard work, even more so if you’re dealing with financial products where a range of companies offer similar deals. Moneysupermarket helps overcome this hurdle by providing price comparison information across eight subjects. Indeed, its homepage boasts: “One search for cards, loans, insurance, mobiles and more.” The […]

Mastercard launches Champions League ad campaign in T5

Marketing Week

Mastercard is launching a campaign targeting football fans travelling to Moscow for the Champions League final tomorrow (May 21). The campaign will run for one day on 51 of JCDecaux Airport’s digital airport panels in Heathrow’s terminal 5. The ad, which was planned and booked by IPM and Universal McCann, features a football pitch covered […]

Mars launches first MySpace radio show

Marketing Week

Mars Planets, the confectionary brand, is launching the first radio show on MySpace. The weekly show, which will be presented by Alex Zane, will air on June 12. MySpace Mars Planets Radio will also invite a MySpace user to co-present the show with Zane and each week listeners will vote on whether they should stay […]

Leader of the populist fronts

Marketing Week

Scandal and controversy is no stranger to a tabloid title like The Sun. But beyond the brash headlines, whether launching a limited edition underwear collection, or more recently, deliberating a move into the drinks market with a branded beer (MW last week), it has come a long way from its humble print beginnings. And while […]

Mars deal is start of consolidation season

Marketing Week

One way of looking at the Mars/Wrigley deal is that it is a back-handed compliment to Cadbury’s strategy under the leadership of Todd Stitzer. Cadbury has had the wit to play to its strength and minimise its weakness. Its weakness is its struggling soft drinks business which it had hoped to sell, but which it […]

Aviva to scrap Norwich Union…

Marketing Week

Aviva has confirmed that it will axe the historic Norwich Union insurance brand 10 months after incoming group chief executive Andrew Moss first mooted the plan. The move marks the final phase of its strategy to use the Aviva name as its global consumer brand. The insurance company’s Commercial Union Poland and Hibernian brands will […]