Six trends in advertising you need to know for 2014
Ashley FriedleinAshley Friedlein, chief executive of Econsultancy, picks six key trends that are likely to affect the advertising market this year – are you already prepared?
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Budweiser mulls FA Cup ties
Seb JosephBudweiser is locked in last-minute discussions with the Football Association (FA) on whether to renew its multi-million pound deal when it expires at the end of the season, although industry insiders say the brewer is unlikely to continue in favour of more cost-effective sponsorship initiatives.
Ryanair appoints first CMO
Lara O'ReillyRyanair has appointed former Moneysupermarket marketing chief Kenny Jacobs as its first chief marketing officer as the budget airline steps up its charm offensive to win over disgruntled customers that have switched to rivals and increase annual passenger numbers from 80 million to 110 million over the next five years.
Cadbury drops Joyville in 2014 push to bring more clarity to the brand
Seb JosephCadbury has outlined a year-long marketing strategy to bring more clarity to its positioning, dropping its Joyville platform for failing to push key elements of the brand.
What condition are your (terms and) conditions in?
Russell ParsonsHow many of you have ever read the terms of conditions of any product or service ever? How many give T&Cs a cursory glance because it seems like the right thing to do without committing much more than the odd word or sentiment to memory? How many always read everything word for word?
Kit Kat looks to set pulses racing with ‘cops and robbers’ ad
Seb JosephKit Kat is poking fun at British crime caper films with a humorous TV ad to launch its 2014 advertising campaign.
Samsung and Italian coffee brand Illy form global partnership
Lara O'ReillySamsung has formed a global multi-year partnership with Italian coffee brand Illycaffè which will see Samsung tablets and other devices introduced to Illy cafes and Illy coffee served in Samsung’s stores and showrooms.
Ryanair performs another u-turn as it signs flight search deal with Google
Sarah VizardRyanair has signed a deal with Google to make its flight information available on the search engine’s Flight Search service in another u-turn that suggests the airline’s attitude to flight comparison sites is relaxing.
Could you be an Engage Awards 2014 Rising Star?
Branwell JohnsonRising Star 2013 winner Sarah Bulling, product communications manager, at LV=, explains what winning the trophy meant to her, how she improves her marketing skills and what trends she sees as important this year.
Video: Zurich insight chief Simon Kaffel on grads and data skills
Josie AllchinZurich global head of data and analysis Simon Kaffel praises the new wave of grads that understand data but urges them to balance technical knowledge with commercial insight.
Sky launches YouTube channel to encourage trial of new shows
Lara O'ReillySky is launching a new YouTube channel that will house full episodes of upcoming drama and comedy shows for the first time as the media company looks to encourage trial and acquire new TV subscribers.
Kelly Brook gets disco fever in Cadbury online video
Seb JosephCadbury’s revamped marketing campaign has been given an extra lift for its latest advert by bagging swimsuit model Kelly Brook for a cameo.
MTV promises brands ad targeting based on social insights
Seb JosephMTV UK and Ireland is allowing brands to reach fans with targeted ads based on what content they are sharing around shows such as Geordie Shore and Catfish in a push to enhance the effectiveness of its automated ads.
EE launches ‘No Brainer’ brand platform
Lara O'ReillyEE has created a new brand platform, “No Brainer”, for 2014 designed to highlight its “market-beating” offers as the operator’s proposition evolves from looking to appeal to early-adopters to encouraging the mass market to sign up for its 4G deals.
O2 goes Gaga in Priority ad
Lara O'ReillyO2 will tonight air a TV ad featuring Lady Gaga to promote its loyalty programme Priority, which is offering early access tickets for the UK leg of the popstar’s Artrave: Artpop Ball World Tour.