Uncategorized

Blaze the green trail

Marketing Week

Such is the complexity of green issues that consumers are seeking leadership and guidance from brands, and they increasingly expect this to be achieved through action – such as M&S’s Plan A

Pioneers seize the initiative

Marketing Week

Just under a year ago, eight of the UK’s most powerful chief executives stood side by side with then Prime Minister Tony Blair and pledged to take action against climate change. Robert Lester learns the Together initiative has done much to reduce CO2 emissions, but there is a long way to go

Reaching for the rungs

Marketing Week

The property ladder is becoming increasingly hard for young people to get a footing on, and many more are being forced to rent or live with their parents as property prices soar beyond their reach

Video game sales boost Argos and Homebase owner

Marketing Week

Argos owner Home Retail Group has reported an unexpected pick-up in sales in the last eight weeks of the year, due to buoyant video game sales and the earlier timing of Mother’s Day. However, the group, which also owns Homebase, says a weakening outlook for consumer spending would limit growth in the year ahead. Home […]

Nationwide brings MPG on board

Marketing Week

Media Planning Group has scooped the 20m Nationwide media account from incumbent Mediaedge:cia, which had held the business for 12 years. Head of brand strategy Peter Gandolfi says MPG’s digital credentials were “key” to the appointment.

Former Google managing director joins YouTube rival

Marketing Week

Dailymotion, the video sharing website, has appointed former Google managing director Kate Burns (pictured) to the same role. It is the first time that the site, a competitor to YouTube, has had a managing director. She will be charged with improving brand awareness of the site and driving visitors to it. Burns will report to […]

YouTube reclaims UK social media crown

Marketing Week

YouTube has again become the UK’s most popular social media site, overtaking rival Wikipedia. MySpace has dropped from third to fifth place, recording a 9% dip in users, according to Nielsen Online. The research company recorded 10.4 million users of Google-owned YouTube in January, an increase of 56% from the same period last year. Wikipedia […]