Kenny Jacobs

Ryanair’s CMO on how the airline is communicating the ‘new’ Ryanair

Sarah Vizard

Ryanair’s chief marketing officer Kenny Jacobs joined the often-criticised airline just eight weeks ago, charged with improving marketing at the company and communicating the new face of the brand, which is now focused around better customer service and experience. Jacobs discusses how Ryanair will improve brand perceptions using data, digital, CRM and, for the first time, TV advertising.