Brewers extending their brands into cider have been delivered sobering news by one of the category’s major players, Magners owner C&C Group, which claims that UK cider sales have bottomed out.
New scholars at The Marketing Academy were happy to share the most important advice regarding marketing they’ve ever been given at the mentoring organisation’s gala graduation evening (13 May).
How important is it to retain creativity when data-driven insight is becoming more prevalent?
Senior marketers such as Aviva’s Amanda Mackenzie, Microsoft’s Paul Davies and Sainsbury’s Sarah Warby offer guidance on the importance of balancing core communications skills, with modern technology in contemporary practice.
Yahoo CEO Marissa Mayer has today (20 May) vowed “not to screw it up” on a conference call confirming its $1.1bn (£723m) cash purchase of blogging service Tumblr.
The British Army has launched a TV push to recruit 10,000 new candidates in a move to challenge “misconceptions” it is not hiring.
We ask this year’s The Marketing Academy graduates what qualities they think it takes to be a modern marketer, the best advice they have received and striking the right balance between data and creativity.
The mind-boggling amount lost by some of the banking groups post and pre-financial crisis is mirrored by the sheer volume of job losses that have stemmed from it.
PZ Cussons is rolling out responsive design websites across its global brand portfolio as part of portfolio-wide focus on digital marketing activity aimed at increasing e-commerce sales.
BT’s London 2012 sponsorship has helped lift the brand to one of the top 10 most valuable in the UK with fellow sponsor Visa also benefiting from halo-effect of the Games to become one of the world’s most valuable brands, according to MillwardBrown’s BrandZ study.
Guests at the Marketing Week Engage Awards 2013 in association with YouGov celebrated and partied the night away after the awards ceremony hosted by Graham Norton. Take a look at the pictures – if you attended you might be in the gallery.
Stella Artois has given the latest TV advert for its Cidre brand a cinematic feel after working with critically acclaimed director Wim Wenders.
Google is lobbying advertisers to consolidate their media-buying activity to a single technology platform, arguing they can save up to a third of their time by doing so.
Ahead of his presentation at Marketing Week Live 2013 next month, Joseph Liu, senior brand manager at Häagen-Dazs shares his thoughts on the key to a successful client-agency relationship.
Volvo has teamed up with Swedish House Mafia as part of its efforts to ramp up the brand’s association with Scandinavian design and lifestyle.