AB InBev moves closer to ‘major shift’ in European media planning
Seb JosephAB InBev is to consolidate all media buying across Europe, a move it says will kick start a “major shift” in how it drives efficiencies from its media buying strategy.
AB InBev is to consolidate all media buying across Europe, a move it says will kick start a “major shift” in how it drives efficiencies from its media buying strategy.
Iglo is scrapping the usual blue-clothed look for its Captain Birds Eye character in favour of a greener effort that will appear on all its brands for the first time to encourage shoppers to curb food waste.
Ebay boss John Donahoe says the decision to split eBay and PayPal into two separate companies will create two businesses with ‘strong, globally recognised’ brands that will be able to more easily adapt to changes in the ecommerce and payment industries.
Google is hoping to make mobile advertising more appealing to brands with the launch of four new display ad formats created specifically for mobile devices, as it admits some brands are struggling to engage with consumers via mobile.
Data is the oil that fuels the marketing engine; a statement that was probably uttered by one learned soul once but has become am accepted truism in the modern marketing world.
This week Apple CEO Tim Cook aimed two thinly-veiled slap downs at internet services companies, such as Google and Facebook, which make revenue from collecting user data in order to serve them targeted ads. His attacks were strongly-worded and highly-visible – and those in the firing line shouldn’t be letting him get away with it.
Kimberly-Clark’s Kleenex brand is shifting from testing to learning research, which is steering its product development. The brand’s marketing director, Sophie Woodford, describes this as a move away from ‘cupcake research’.
Ryanair’s recent attempts to improve its customer service have so far failed to translate into shift in perceptions of the brand, with the airline coming in the bottom three in a list of 100 brands rated for customer service by consumer group Which?.
In a perfect world over the past 5 to 10 years for everyone that makes a living from physical mail, ad spend on mail and door drops would have continued to grow, while online investment would have fallen.
Bono has been described as many things in his career, from pop prophet and visionary on the more positive side to tax avoiding hypocrite with a hugely inflated sense of his own power to persuade by those less charitable, but never as direct marketing truth sayer.
Facebook is claiming it has solved the “cross device problem” for marketers with the launch of a new advertising platform that it says will help brand marketers target ads to people across devices, platforms and publishers.
John Lewis is set to trial an iBeacon-backed mobile service that will serve promotions and product details to shoppers based on their precise location in-stores, after picking a winner from its JLAB technology incubator.
Mars has made several changes amongst its top ranks, including the promotion of its UK president Fiona Dawson to global president of Mars Food, the elevation of CMO Bruce McColl to its leadership team and the appointment of a new chief customer officer.
Sainsbury’s is to focus its Brand Match offering onto Asda, dropping its comparisons with Tesco and introducing its rival’s green colour on signage in stores, effective from 2 October.
YouTube is launching its first multi-platform UK marketing campaign as it bids to challenge the “narrow view” that many advertisers and consumers have about the range and quality of content on the platform.