View the full-size infographic. New research suggests that corporations remain ahead of non-governmental organisations (NGOs) in their understanding of how to return value to their business when brands and charities partner up.
Advertisement feature Working relations can always be courteous but what qualities make them really rewarding? Talk PR’s Tanya Hughes asks leading business figures to find out.
What’s it really like to uproot and take a role in another territory? Head of customer strategy and development for Telefonica UK Jonathan Earle gives the lowdown on how he found the experience when appointed CMO for Telefonica in Slovakia.
Instagram is a “cooler” brand than Twitter, according to British consumers and a panel of key influencers.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Just Eat is launching a £5m brand campaign to mark a change of direction for the brand’s marketing as it seeks to reach a wider audience than its current male-slanted customer base.
View the full-size infographic. The value of ‘intangible assets’ such as brand reputation and consumer relationships is receiving greater recognition by businesses, and new research suggests those of Cadbury are more valuable than those of any other brands in the UK.
Tesco is trialling a mobile payments service that lets customers pay for their shopping and earn Clubcard points using their mobile phone.
Superdrug owner AS Watson is launching an innovation lab to improve its digital strategy and accelerate ecommerce growth as part of a $60m (£37m) investment.
Direct mail, in terms of volume, is in decline. This would usually be cause for people to steer well clear, which brand wants to be associated with a dying channel?
Thomson’s new autumn campaign will focus on the “emotive brand story” behind the holiday company’s TUI smile logo.
The Phones 4U brand and the jobs of its marketing team are at risk after the mobile phone retailer was put in to administration.
EA Sports this weekend launches the first TV ad for its FIFA 15 title, a spot that aims to make fans “feel the game”.
Notonthehighstreet is launching its first brand campaign that aims to position it as a lifestyle retailer and broaden its appeal beyond gifting.
Ebay is making a return to the mobile ad space having previously dismissed it as not worth the time or effort with a native ad format that it hopes will complement, rather than distract from, mobile shopping.