The CIM is concerned that marketers are placing too much emphasis on creative ideas at the expense of sound business sense, and has launched the Infinity Model to help them assess whether their campaigns can contribute real corporate value.
Consumers are seeking out brands that act as dominant ‘presidents’ of their categories, according to the latest Superbrands survey.
That the BBC must accept a cut in its licence fee income is all but accepted. How the Beeb deals with it is the real debate
Nationwide Building Society has introduced a 125% mortgage despite much criticism of so-called “negative equity mortgages since the collapse of the housing market last year.
Food and drink brands may have a natural synergy with summer music events, but other sectors can get a return on their investment in festival sponsorship if they fit and enhance the mood, environment and audience profile.
Budget airline will improve clarity of its ad campaigns and website.
Volkswagen Commercial Vehicles is launching a marketing campaign as part of a strategy that aims to reposition its vehicles as sound investments. The digital, press, retail and radio activity, the latter voiced by Ray Winstone, uses the new strapline “very commercial vehicles”, which replaces the “let’s go to work” strapline. Mark Hopkins, marketing communications manager […]
New research suggests that most consumers are aware of retailers’ loyalty schemes, but feel largely unimpressed by their rewards. Joe Fernandez finds out how companies can motivate their customers to buy their brands in the long term
As attitudes to the recession shift from fear to acceptance, marketers would be wise to follow the spending patterns set by consumers as they establish coping strategies.
Brands will benefit from marketers employing a little more creative thinking if the trend of consumers adopting cautious spending strategies becomes a long-term pattern of behaviour. By Louise Jack
Andy Murray, Lassie and packaging that pushes its organic credentials are being used by Highland Spring in a marketing campaign that aims to make it the UK’s number one bottled water brand. By Joe Fernandez
When former HBOS chief exec Andy Hornby was appointed chief executive of chemist chain Boots last week, it should not have come as a surprise to anyone watching his career.
Volkswagen Commercial Vehicles is launching a nationwide integrated campaign to promote its range of lifestyle vehicles.
Three quarters (75%) of British consumers think big, expensive TV ads are wasteful in the current climate, the survey carried out by media agency the7stars found. Meanwhile, eight out of ten say (81%) say they are also more aware of sales promotions as a result of the recession. Six out of ten say they are […]
Dana Dunne, AOL’s European CEO, has left the company in an organisational restructuring led by new global CEO Tim Armstrong, new media age can reveal.