The Top 20 viral video ads of 2013
Ronan ShieldsDove’s ‘Real Beauty Sketches’ is the most shared video of 2013 to date with over 4.2 million shares online, according to statistics from viral video firm Unruly Media.
Dove’s ‘Real Beauty Sketches’ is the most shared video of 2013 to date with over 4.2 million shares online, according to statistics from viral video firm Unruly Media.
Google’s dominance of the online ad market makes it an easy target for those inclined to criticise it, especially given its former “don’t be evil” motto, and not to mention its controversial tax arrangements.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
This is a sentence I never thought I would write – the Harlem Globetrotters are direct marketing sages.
EE – the UK’s largest mobile network operator by subscriber count – is to pair with out-of-home (OOH) media owner Posterscope to offer advertisers added insights into the smartphone usage habits of people when they are outside and hear outdoor ads.
Blackberry marketing chief Frank Boulben is to exit the company alongside its CFO and COO, as the under-fire handset manufacturer continues its ongoing restructure following the entry of new CEO John Chen earlier this month.
Argos is totally overhauling its in-store experience to reposition it for a digital future as it seeks to stay ahead of changing shopping habits and open up new ways for brands to promote products and services in store.
The advertising watchdog has dismissed complaints content created for an alcohol industry initiative to boost beer sales featuring TV presenter Tim Lovejoy discussing the best beer to accompany certain meat dishes was not distinguishable from the TV programme it was placed within.
Royal Mail says the flurry of marketing activity by energy companies to communicate and mitigate the impact of price rises has helped lift revenue at the start of the second half of its financial year.
Microsoft is continuing its anti-Google ‘Scroogled’ campaign, this time taking aim at its Chromebook with the help of reality TV star Rick Harrison from the hit show ‘Pawn Stars’, who derides the device as “not a real laptop”.
The crisis at The Co-operative’s banking business is spreading to its supermarket division, with the brand’s reputation among consumers falling, according to figures from YouGov Brand Index.
Morrisons has named former eBay and Sainsbury’s marketer Amanda Metcalfe as its first digital marketing chief in a bid to accelerate its late charge into the online arena.
Tate Britain is to partner with CBS Outdoor to broadcast live weather forecasts across the London Underground network using relevant works from the gallery’s collection.
KFC is poking fun at more traditional holiday-season campaigns with the launch a “Christmas Number 1” style music video as part of its humorous first festive push in the UK.
Nike has rallied a plethora of Brazilian stars including Neymar and David Luiz to highlight its long-running ties to the country’s national team as it looks to exploit the buzz around the World Cup Group draw later this week and steal a march on official sponsor Adidas.