Facebook leads in segmentation

Joanne Oatts

Facebook and Twitter and the next phase in social media marketing In traditional direct marketing, the most effective campaign is targeted and measurable. There is no reason why the same should not apply with social media marketing. There has been much discussion recently about whether the amount of money being pumped into social media by […]

TMW creates suicide awareness pack

David Burrows

Digital and direct agency TMW is to run a hard hitting campaign to raise awareness of male suicide. The direct marketing campaign will target 100 CEOs, or organization heads, that have a high investment in young men aged between 15 and 35. Each will be sent an emotive pack in the form of a hand-addressed […]