Mars promotes Thomas Delabriere to key developing markets role
Russell ParsonsMars has promoted Thomas Delabriere, one of its most senior marketers in the UK, to oversee strategy in some of its fastest growing developing markets.
Mars has promoted Thomas Delabriere, one of its most senior marketers in the UK, to oversee strategy in some of its fastest growing developing markets.
Mars is uniting with HIV charity (RED) to spearhead an awareness drive to help prevent the transmission of the disease from mothers to their babies.
KFC is aligning TV, print, outdoor, PR and digital together for the first time to mark the arrival of its pulled chicken range, a tactic it hopes lifts the premium credentials of the brand.
Direct mail has been described as many things and usually the monikers are less than complimentary. An affront to democracy, however, is not a label generally bandied around by DM’s detractors.
After ten years of aggressive acquisitions, Pernod Ricard’s bloated size weighed on revenue growth in 2013. Armed with a three-pronged approach aimed at “simplifying, prioritising and mutualising” operations, the business is reconnecting its brand and market marketing teams to win customers “in the last three feet” of the sale.
Pernod Ricard’s CMO Martin Riley is set to retire at the end of the year, with the drinks maker replacing him with South Africa managing director Conor McQuaid.
Marketers from brands including Mars, British Airways, RSA and Paddy Power have been honoured for promoting ’bolder’ marketing leadership. Twelve marketers have been offered 2014 fellowships of the Marketing Society, along with two honorary fellowships for non-marketers, who are recognised for their great brand leadership.
Ryanair is prepping a new marketing campaign to promote the launch of its new ‘business class’ that offers flexible tickets, extra baggage and ‘premium’ seating.
Amazon is looking to expand its video ad business and take on YouTube with the purchase of video streaming site Twitch for $970m (£585m).
Ann Summers is giving its ecommerce offering a makeover that will see it create much more personal and convenient interactions between consumers and the brand.
Ryanair is quickening efforts to forge its “online travel revolution” with the appointment of John Hurley as its first chief technology officer.
View the full-size infographic. Despite the hype around new tech concepts such as the ‘connected home’ and the ‘internet of things’, consumers are sceptical about the cost of the technology and the role it will play in their lives, new research suggests.
As Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning. This included an above-the-line campaign earlier this year running on tv and outdoor, with straplines such as ‘less paying, more playing’.
The Royal Bank of Scotland is ditching the RBS name from its branding in Scottish branches in an attempt to “reconnect with its heritage” in its home country and distance itself from its recent troubled past.
Groupon is planning to launch merchant pages that will enable brands to have a presence on the site even if they don’t have a deal running as part of a raft of changes aimed at pulling more people to its site rather than relying on daily email blasts.