Samsung has signed Wayne Rooney, Lionel Messi and Bayern Munich’s Mario Götze to its GALAXY 11 team of world class talent that it hopes will ward off the threat of alien invasion and sell Galaxy products.
The Advertising Association’s chief executive Tim Lefroy recently told Marketing Week that the advertising industry has to be on its guard over the next 18 months against politicians looking for easy targets in exchange for votes.
Tapping into consumers’ emotions is the central theme of this year’s most popular YouTube ads, with six creative elements identified as key.
Google is testing a new ad format that allows brands to turn their Google+ posts into social ads that will appear across the web using the search engine’s display ad network.
AB InBev is ramping up a marketing initiative that encourages bar staff to refer to Stella Artois by its full name and not “Stella” after crediting its contribution to a 4.2 per cent year-on-year lift in UK volumes in the third quarter.
The Economist has created a tribute film to the late Nelson Mandela. The AMV BBDO created video shows people leaving items relevant to key moments in his life in a field. The camera pans out at the end to reveal the items have formed an outline of Mandela’s face.
2013 saw sponsorship move into the fast lane with brands looking beyond traditional broadcast channels to mobile marketing and social TV to give fans a real sense of ownership of events. Marketing Week picks out the key developments of the last 12 months.
2013 is coming to an end, so it’s time to cast a nostalgic eye over the ten most-viewed ads on YouTube this year. It was a big year for dancing babies and a certain bear and hare as advertisers such as Evian, Pepsi Max and John Lewis imbued their videos with creativity, humour and often quirky animals to create blockbuster viral content.
Travelodge sales and marketing director Catriona Kempston explains why data mining is essential for targeted marketing and acquisition and explains what she was looking for in a winner when judging the Marketing Week Data Strategy Awards entries
Since the dawn of the handset, the “year of mobile” has long been predicted. Whether 2013 could aptly clinch that title will be for the historians to decide in decades to come, but the year was certainly a packed one for handset makers, operators and the newcomers harnessing mobile to make their fortune.
It has been an eventful 2013 for food and drink advertisers as the rise of the discerning customer pushed provenance to the top of many marketing agendas. From the social media juggernaut that was Coke’s “Share a bottle” campaign to drinks makers imbuing their products with heritage, here are Marketing Week’s pick of the year’s highlights.
Action for Children’s chief of digital communications/data scientist Darren Robertson suggests that organisations probably already have the data talent they need within their departments.
This year may have been billed as ‘empty 13’, but consistent innovation and digital development coupled with the hoped-for improved economic outlook have created a wealth of opportunity for marketers, and 2014 promises to be just as exciting.
Virtual currency became a reality this year, while NFC technology failed to go mainstream, but what will marketers need to focus on next year?
Budweiser drinkers will be able to pay through their smartphones without going to the bar when they use an app AB InBev is piloting as part of wider efforts to be a mobile-first business and boost on-trade sales.