Video: O2 Wallet explained

Lara O'Reilly

Marketing Week speaks to O2 Money commercial director Simon Cottenham and O2’s head of product for mobile payments Nathan Cushnie about how the new mobile payments app, O2 Wallet, will work for users and partner brands. O2 Wallet is set to launch in the UK by the end of 2011. https://www.youtube.com/watch?v=EBdX–hHKq4  


Stella ad directed by Wes Anderson

Mary-Louise Clews

Premium lager brand Stella Artois has recruited Hollywood directors Wes Anderson and Roman Coppola to direct its new campaign. The Le-Apart-O-Matic ad is for Stella Artois 5% and features a suave Frenchman showing off his stylised 60s apartment where everything is automated to impress a woman. Anderson is the director of Fantastic Mr Fox and […]