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What marketing leaders say about leadership: Viewpoint

Marketing Week

  To read the cover story relating to this ’Follow the leaders’ click here What do you need to add to your skill set? To find out click here Clare Sheikh, group director of strategy, marketing & customer, RSA (formally Royal and Sun Alliance) World-class marketing is about creating something that has a distinct personality […]

Mind the gap

Lucy Handley

The gap between consumers’ perceptions of a brand’s image and the actual experience, as measured by The Promise Index, raises some tricky questions for marketers.