MPs’ understanding and recognition of the contribution advertising makes to the UK economy grew markedly in the first-half of 2013, according to a study for the Advertising Association.
”Content marketing” is one of the latest popular buzzwords to enter the marketing lexicon, but marketers at the Content Marketing Association’s annual summit warned the rush to keep in-vogue with the latest trend may lead to apathy from consumers who are now seemingly bombarded with branded content wherever they turn.
As one of the most established online marketing channels, email marketing has racked up a longer track record of success than any other digital channel.
Content Marketing Association Summit 2013: Brands do not need to become publishers, a common piece of advice given to marketers, but instead they need to get better at creating strategic content plans, according to Nick Blunden, The Economist’s senior vice president and global head of digital and content strategy.
Content Marketing Association Summit 2013: Brands are still not harnessing the content marketing opportunities offered by music and instead are opting to create “bland” pieces of marketing, according to Nikhil Shah, the co-founder of online streaming service Mixcloud.
Content Marketing Association Summit 2013: Facebook has advised marketers to think of their content strategies for the platform like the TV series Friends: where fans can get a lot from single posts but over time they start to build a narrative and character arcs.
Marketers, not CIOs, are leading the “third wave of computing”, a new world where everything from the toothbrush to the aircraft engine will soon be connected, a shift Salesforce coined at its annual Dreamforce conference in San Francisco this year as “the internet of customers”.
ISBA is in the process of drawing up guidelines to educate its members on the latest developments on how online ad space is traded via programmatic methods, such as agency trading desks, as it prepares to launch industry-standard protocols for online brand safety with fellow trade bodies.
Volkswagen (VW) has created an app that matches a driver’s actions behind the wheel to music in real-time in an attempt to create the perfect driving soundtrack.
Ian Dowds, vice president and general manager for brand, UK, France and DACH at InMobi, considers how brands can optimise their mobile advertising through analytics
FMCG giant Mars is tasking start-up firms to help it measure the impact of mobile advertising on chocolate sales, one of a host of organisations seeking to hone their digital marketing as part of a Government-backed competition aimed at encouraging young entrepreneurs.
Nationwide says its marketing campaign to persuade current account customers unhappy with the actions of traditional high street banks to switch to a more ethical alternative is paying off after it reported a spike in customers in the first-half of its financial year.
Yahoo vice president of international marketing Robert Bridge has helped steer the company through a turbulent few years and it is now aiming to turn a corner thanks to a strategy focusing on products, younger users and native advertising.
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Luxury brands find that content creation can heighten their aspirational quality.