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MasterCard launches prepaid cards for the corporate and government sector

Marketing Week

MasterCard Europe is launching three prepaid cards designed for the corporate and government sectors. The cards offer a range of payment options that allow companies to “control and improve” the management of funds. The cards are the MasterCard Business Prepaid Card, the MasterCard Business Prepaid Travel Card and the MasterCard Everyday Money Prepaid Card. Group […]

Lastminute.com refuses to do business with Ryanair

Marketing Week

Lastminute.com has stopped selling Ryanair flights on its website following an Advertising Standards Authority (ASA) adjudication banning Ryanair from running an advertising campaign claiming the online ticket agent was ripping off its customers. Lastminute.com complained to the ASA after the low-cost carrier ran ads in the national press with the strapline: “Robbed by lastminute.com?” with […]

Ryanair take the Michael out of ASA code

Marketing Week

Budget airline Ryanair faced the wrath of the Advertising Standards Authority (ASA) for the third time in four months last week after the regulator banned a print ad accusing Lastminute.com of swindling customers. But the move has rais-ed questions about whether the ASA has been too lenient on the “rebel” airline. Lastminute.com complained to the […]

A nation of shopaholics

Marketing Week

The growth of online retail opportunities may have altered our shopping habits, but the UK’s high streets remain in rude health as not even wet weather or interest rate rises can stop us spending

Interactive Viewpoints October 2007

Marketing Week

ONLINE SHOULD BE INTEGRAL PART OF MIX : There can be few in the industry who would disagree that the internet has revolutionised modern marketing. A seismic shift has taken place, with the power unequivocally driven by consumers with Web 2.0 technologies, from blogs to social networks, pushing that change onwards at a relentless pace. Nathalie Kilby, Associate Editor, Marketing Week

Market research viewpoints October 2007

Marketing Week

Insights from leading experts on market research. Marketing Week presents eight viewpoint by some of the industry’s most experienced actor.   Simon Lidington: The Market Research Society The development of complex consumer insight tools has left many market research teams isolated and disconnected Charlotte Cornish: FDS International Despite all the talk within the industry about […]

Apples and pears

Marketing Week

The success of Magners has shown that cider can be trendy. Now its main rival,Bulmers, is staging a fightback but will its old-fashioned image be a hindrance? asks Mattew Gorman

Cracking the colour code

Marketing Week

Research shows that each colour and combinations of colours evoke particular emotional responses in people – valuable information for marketers when devising the design of packaging and logos

Meteorite to handle Argos digital push at Christmas

Marketing Week

Meteorite has been appointed to Argos’s roster to handle a major digital push for the retailer in the run-up to Christmas. It follows a competitive pitch against a number of undisclosed agencies. The agency has created a viral campaign to promote Argos’s largest catalogue, containing more than 18,000 products. The campaign, which breaks this week […]

Ryanair accuses rivals of price fixing

Marketing Week

Ryanair has lodged a complaint with the European Competition Commission accusing rival airlines Deutsche Lufthansa, Swiss, KLM and Air France of price fixing. The low-cost airline’s chief executive Michael O’Leary (pictured) says that in a six-hour period on September 25 the four airlines all increased their fuel surcharges by five euros to as high as […]

Change of direction?

Marketing Week

Will the AA’s merger with Saga see the iconic British motoring brand – which also covers the insurance and financial services sectors – adopt a more integrated strategy? asks Rupi Gohlar