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Nationwide shakes up its marketing

Marketing Week

Nationwide’s move to bolster its marketing division with the creation of a new executive role (MW last week) signals a push by the building society to reassess its strategy. When the chief marketer is appointed later this year, he or she will report to sales and marketing director John Sutherland, who was promoted to the […]

Argos workers vote in favour of strike

Marketing Week

Retailer Argos is bracing itself for a possible workers strike just weeks before the launch of its new catalogue. The move comes after staff rejected a 4% pay offer. Workers at four distribution centres have voted in favour of a series of 24-hour strikes followed by a four-day stoppage, which could lead to shortage of […]

Nationwide seeks fresh face for marketing director role

Marketing Week

Nationwide Building Society is looking for a marketing director in a major restructure that casts doubts over the future role of head of brand strategy Peter Gandolfi (pictured). The move will be the biggest shake-up of Nationwide’s marketing department in a number of years, and the first time the building society has looked externally to […]

Interactive Six 2008

Marketing Week

The latest Marketing Week Interactive Book is now available to download The fourth of our Interactive guides is packed with advice and opinion from leading industry experts in interactive media on the following topics.. Digital Disciplines: Search marketing, Affiliate marketing, Online advertising, E-mail marketing, Mobile marketing, Interactive TV, Web 2.0, E-commerce Campaign Planning: Creativity online, Online ad networks, Measurement and analytics, Usability, Convergence, Behavioural targeting

When silver turns to gold

Marketing Week

Marketers who still refer to internet users aged over 50 as silver surfers are not only patronising, but are failing to differentiate sub-groups of this expanding population that includes the UK’s most affluent consumers

Best Brand Performers 2008

Marketing Week

This is the second year that Marketing Week and BrandIndex, a subsidiary of the extremely well-known market research company YouGov, have got together to publish a list of the UKs top brands. If this were a TV awards show, at this point we would say that these were the only awards that mattered, because they were voted for by the viewers. We can say much the same thing about the tables that follow and with considerably more justification than many TV awards shows can claim, if recent admissions by a number of broadcasters are anything to go by.