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The teen commandments

Marketing Week

Learning the lingo of youth is a hard task for brands, not least because just as marketers work out how to engage young people using the latest communications tools, teenagers have often moved on to something new. A study, made available exclusively to Marketing Week, attempts to help marketers engage with young people in more […]

Porsche and VW to merge 10 brands under single roof

Marketing Week

Porsche has announced it is partnering with the Volkswagen unit to create an integrated manufacturing group that unites 10 brands under one roof. The decision followed a meeting last night between Porsche and VW executives, to thrash out a strategy for Porsche’s stalled takeover of VW. “In the final structure, 10 brands shall stand below […]

Ryanair names UK marketing manager

Marketing Week

Low cost airline Ryanair has recruited Laszlo Tamas as its UK sales and marketing manager. He replaces John Booty, who held the position for five months. It is not known if Booty has a job to go to. Booty replaced sales Bridget Dowling, who left in January to become marketing chief for Travelodge Ireland. Tamas […]

Shortage of confidence is the greatest threat to sales

Marketing Week

A lack of confidence among consumers is the biggest threat to sales in the current economic environment, according to a poll of marketers ahead of this week’s Marketing Week Trends Show in London. According to the survey of marketers, 61.4% say a shortage of consumer confidence ranks as the primary influence on the performance of […]

Free online music finds its stream

Marketing Week

Free online music has never been so legal. Music-streaming service Spotify is currently providing the soundtrack to success. The brand has provided a framework where music labels make money and users can listen to more than a million tunes free of charge. It has been warmly welcomed by the record industry, which has been struggling […]

The importance of trust

Marketing Week

In the aftermath of the economic crisis, consumers are not worried if their banks, financial services companies and insurance brokers are caring as long as they’re upright, honest and trustworthy

Upwardly mobile

Marketing Week

Challenger mobile brand 3 is confident its focus on pay-as-you-go handsets and social networking, coupled with online advertising, will lay the foundations for future growth, says Joe Fernandez

AB InBev names Hilger marketing chief

Marketing Week

Andreas Hilger has been named UK marketing director for the recently merged Anheuser-Busch and InBev businesses. Hilger, who joined last year as Inbev’s UK marketing director, will report to Stuart MacFarlane, who was named president of the UK AB InBev business last month. Vicky Kipling, AB UK marketing director, is to leave the business.   […]

MasterCard extends Champions League sponsorship

Marketing Week

MasterCard Worldwide has reaffirmed its commitment to sports sponsorship by extending its agreement with UEFA as official partner of the Champions League. The three-year deal will run until the end of the 2011-12 season and will see MasterCard continue to leverage the sponsorship through its ‘payment systems’ product category. Javier Perez, president of MasterCard Europe, […]

RBS chairman calls for an end to public flogging

Marketing Week

Royal Bank of Scotland chairman Sir Philip Hampton has called for the end of the “public flogging” of the bank, while also admitting that more jobs would go, on top of the 2,700 global cuts already made. RBS directors are set to face angry shareholders at its annual general meeting in Edinburgh today (April 3) […]