M&S launches Christmas ad campaign online
Sarah VizardMarks & Spencer has unveiled its Christmas ad on social media before it launches on TV for the first time as it continues its digital-first marketing approach.
Marks & Spencer has unveiled its Christmas ad on social media before it launches on TV for the first time as it continues its digital-first marketing approach.
Cadbury is entering the battle of the Christmas TV ads with a spot of its own as part of what it says is its first ever multi-brand festive marketing campaign.
Playstation appears to have the edge on Microsoft’s Xbox as the impending ‘console wars’ heat up ahead of Xmas. Sony’s console brand tops October’s YouTube ‘most watched ads*’ chart, as Microsoft’s slot to promote its Xbox One claims seventh spot.
Argos is partnering with ITV and Twitter to ask the public to pick a gift for Santa as part of a combined TV and social media Christmas marketing campaign.
For marketers, early November is the festive season. It is when the Christmas television brand campaigns are unveiled to the world.
Selfridges marketing chief Richard Taylor has left the luxury department store after being appointed to the role last year.
Bupa has unveiled a tongue-in-cheek online video encouraging viewers to download its Ground Miles mobile app and get walking, in what is its first global digital marketing campaign.
Ryanair has unveiled its new-look website, the first in a series of improvements to Ryanair.com as the budget airline continues with plans to shake off its reputation for poor customer service.
Baileys has partnered with The Royal Ballet to give Tchaikovsky’s ‘The Nutcracker’ ballet a modern makeover for TV this Christmas.
Online search giants Google and Microsoft have bowed to Government pressure to implement changes making it harder for child abuse content to be shared online.
Unaddressed direct mail has considerable odds against it. In some quarters, it has been described along the lines of “wasteful junk that should be confined to the marketing annals”.
Dreamforce 2013: Yahoo chief executive Marissa Mayer has described how being transparent with employees has won their trust and helped the company “realise the greatness that has always been there”
Dreamforce 2013: US exhibition basketball team Harlem Globetrotters says e-mail is the most successful marketing platform to drive ticket sales, having had “zero luck” with Facebook or Twitter ads.
AB InBev is shifting its marketing mindset to focusing on how campaigns work on mobile devices ahead of other channels as part of a wider digital drive to reach millennials through localised content.
Dove’s ‘Real Beauty Sketches’ is the most shared video of 2013 to date with over 4.2 million shares online, according to statistics from viral video firm Unruly Media.