Nationwide’s move to bolster its marketing division with the creation of a new executive role (MW last week) signals a push by the building society to reassess its strategy. When the chief marketer is appointed later this year, he or she will report to sales and marketing director John Sutherland, who was promoted to the […]
Retailer Argos is bracing itself for a possible workers strike just weeks before the launch of its new catalogue. The move comes after staff rejected a 4% pay offer. Workers at four distribution centres have voted in favour of a series of 24-hour strikes followed by a four-day stoppage, which could lead to shortage of […]
The release of the first results from the National Customer Satisfaction Index aim to help banks, supermarkets and mortgage lenders pinpoint the areas that consumers feel need improvement
Nationwide Building Society is looking for a marketing director in a major restructure that casts doubts over the future role of head of brand strategy Peter Gandolfi (pictured). The move will be the biggest shake-up of Nationwide’s marketing department in a number of years, and the first time the building society has looked externally to […]
A survey conducted before and after the high-profile Torch protests shows opinion against, but also for, Beijing as host has increased, and brands that are sponsoring London 2012 are held in high regard
Nando’s has evolved from its South African roots to a recognisable UK high street brand. It has now set its sights on expansion with the appointment of a UK marketing director. By Martin Croft
The latest Marketing Week Interactive Book is now available to download The fourth of our Interactive guides is packed with advice and opinion from leading industry experts in interactive media on the following topics.. Digital Disciplines: Search marketing, Affiliate marketing, Online advertising, E-mail marketing, Mobile marketing, Interactive TV, Web 2.0, E-commerce Campaign Planning: Creativity online, Online ad networks, Measurement and analytics, Usability, Convergence, Behavioural targeting
Marketers who still refer to internet users aged over 50 as silver surfers are not only patronising, but are failing to differentiate sub-groups of this expanding population that includes the UK’s most affluent consumers
For Mates to mount a serious challenge to market leader Durex, it needs to reposition itself as the condom of choice for teenagers. Kate O’Flaherty learns that sponsorship, not advertising, is the key
As more consumers make the switch to premium freeze-dried instant coffee, can Douwe Egberts cash in by highlighting the emotional benefits of the brand? asks Camille Alarcon
Despite forecasts of an impending economic slump, The Chartered Institute of Marketing’s latest Marketing Trends survey reveals that marketers believe their futures need not reflect the bleak view
Howard grates on us, BA dissapoints us, but we trust them. So what makes us traust a brand? asks Victoria Scott
The results of this year’s Reader’s Digest Trusted Brands survey are in, showing which brands keep the customers flocking back, which turn them off, and what qualities about a brand engender consumer trust
Chief executive Arun Sarin may have left Vodafone in rude health, but how well will his successor be able to position the mobile phone brand as a communications powerhouse? asks Rufus Jay
This is the second year that Marketing Week and BrandIndex, a subsidiary of the extremely well-known market research company YouGov, have got together to publish a list of the UKs top brands. If this were a TV awards show, at this point we would say that these were the only awards that mattered, because they were voted for by the viewers. We can say much the same thing about the tables that follow and with considerably more justification than many TV awards shows can claim, if recent admissions by a number of broadcasters are anything to go by.