Brands that invest in grooming products exclusively for the men’s market stand to increase spending levels in this under-developed but fast-growing sector, according to research seen by Marketing Week. Cult ITV2 programme The Only Way Is Essex has not only put fake tan and big hair on the grooming agenda for women, but it has […]
Real-time bidding is set to revolutionise not only how media is purchased, but how campaigns are planned and created and even the skills marketers need.
The public’s trust in the British media has been shattered, according to research seen exclusively by Marketing Week. Can Fleet Street drag itself out of the gutter? asks Morag Cuddeford Jones Nearly three-quarters of the British public say their trust in the UK media has been damaged by allegations of illegal phone hacking that led […]
In marketing, there are usually just two types of organisation: those which invest in marketing to make their brand stronger and those that do not. But occasionally we encounter a third type: those that invest in their brand and end up weakening it as a result. And last week presented us with a prime example […]
New research suggests that ’likes’ and clicking links online are not enough to ensure long-term sales. Brands need to get people typing comments and more involved with content if they are to turn them into customers. The consumers who most actively use branded social media content are the ones most likely to maintain a relationship […]
No less than three agency partners advised me of changes to their account teams this week. Only time will tell if their ever-changing teams will finally bed down and settle for long enough to conceive, create and indeed analyse the results of a particular campaign before shooting off to their next assignment. We are often […]
There were two ways that the oppressive regime of Muammar Gaddafi could have ended. In one scenario, he would be toppled by an uprising of his own people and forced to scuttle off into the night through his secret labyrinth of tunnels to an uncertain and unlikely future. In another, he would change his reputation […]
Lego is rolling out an ad campaign across the Cartoon Network as part of the launch of its first-ever Heroes Factory brand.
Viewers may be replacing traditional TV channels and DVDs with on-demand content, but research seen exclusively by Marketing Week reveals the tipping point will not come until marketers pitch digital viewing as a value-for-money experience. While downloading films and TV shows is something done by more than half the UK population, research exclusive to Marketing […]
Britain has been under attack in recent days as a politically motivated over-reaction has swept the country. No, I am not talking about the riots that broke out in London, Birmingham and Manchester. I am referring to the journalists and assortment of branding ’experts’ who subsequently attempted to explain the rioting with quack science and […]
Funding cuts in the arts and entertainment sectors have made the public more accepting of brand involvement, but the role consumers require of them is so much more than as bankrollers. Brands need to become the new patrons of music, entertainment and culture, according to new research shown exclusively to Marketing Week. With government budgets […]
Royal Bank of Scotland is set to ramp up its digital marketing and multi-platform efforts following the appointment of digital veteran Chris Popple to lead online strategy.
With time-poor consumers worried about losing control of their health, brands that provide clear, personalised help will be in growing demand, predicts new research seen exclusively by Marketing Week.
The worst-case scenario for brands is now total destruction, so integrity in business and advertising is more essential than ever. What’s the worst thing that can happen? So goes the line to entice awkward teenagers to try the unknown taste of soft drink Dr Pepper. But perhaps this slogan should be applied more widely by […]
Molson Coors’ bid to woo women with a ’feminine’ beer shows just how misguided and clumsy gender targeting can be. I may be a woman, but I seem to have lost my sweet, ladylike nature when it comes to female-focused marketing. With the drinks industry launching several campaigns this summer especially for the girls, I’ve […]