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Stagecoach promotes its buses

Marketing Week

Story is launching a direct marketing campaign for travel company Stagecoach to promote bus travel to new home owners in a Stagecoach region. The national campaign has been devised to highlight the advantages of bus travel over car travel and carries the strapline: “Get to know your new neighbourhood for free with Stagecoach”. The campaign […]

Consumer confidence grows in quarter one

Marketing Week

Consumer confidence has seen a bounce during the first three months of this year, according to News International Commercial’s recently launched consumer survey. The publisher’s Consumer Eye survey polls more than 3,000 readers of News International titles such as The Sun and The Times on consumer confidence. The first full study undertaken in March by […]

Look to the future

Marketing Week

As brand owners seek to increase their understanding about future fashions and tastes, they are turning to semiotics – the study of human cultures – to identify the latest macro and micro-trends

UK Music labels YouTube as ‘exploitative’

Marketing Week

Industry body UK Music, headed by Feargal Sharkey, has branded YouTube’s decision to pull all music videos from the site as “cynical and exploitative”. In a statement the trade body said it was unacceptable for its members’ work to subsidise others’ business models. UK Music demands Google should pay songwriters and composers the minimum levels […]

Arms around the world

Marketing Week

Despite the worldwide economic pinch, Bupa International is striving to improve its global reach with a digital marketing push and the creation of health-wise online communities. By Jo Roberts

Ryvita enlists Couponstar

Marketing Week

Ryvita has enlisted online coupon agency Couponstar as part of its launch campaign for its new lower-fat crisp range Limbos. The deal means shoppers can get a 50 pence off coupon against a Ryvita Limbos multi-pack when they register online, promoted by coupon web offer network couponNet. Ryvita launched its debut crisp product last October […]

Google row with PRS impacts UK YouTube users

Marketing Week

Google has blocked UK users from viewing music videos on YouTube after pulling out of negotiations with British music rights body PRS for Music. Google said PRS, which collects royalties for artists, was demanding too much for each video play, exceeding revenues YouTube said would be generated from placing ads around them. A YouTube statement […]

Legoland Discovery marketing chief named

Marketing Week

Merlin Entertainment has promoted Tussauds marketer Rob Smith to lead its marketing for the Legoland Discovery Centres. Smith is currently head of marketing for Madame Tussauds UK but will now take the title marketing director at the Legoland Discovery Centre brand. He replaces Nicola Hamilton. Madame Tussauds is now on the hunt for a replacement […]

A bitter pill to swallow

Marketing Week

Aggressive cold-calling, armies of sales representatives and product sampling campaigns are all standard marketing techniques in many industries. But a new report from PricewaterhouseCoopers looking at these practices in the pharmaceutical industry claims this business model is “obsolete” and calls for a new approach that focuses on building brands and relationships. Could this spell the […]