Coca-Cola’s sugar-free reaction to obesity fears among young men, Coke Zero, has attracted more of the target consumers to the cola market. Camille Alarcon reports in its success so far It has been just over two years since Coca-Cola Company launched its “bloke coke” into the UK market, and even its rivals seem to agree […]
Ryanair has been reported to the Office of Fair Trading by the Association of British Travel Agents over threats to cancel all bookings not made on its own website. But the airline, a serial OFT offender, has dismissed objections made by consumer groups as “hilarious”. The Irish carrier has taken a zero-tolerance approach to “screen […]
The marketing industry has every right to boast about the talented and dedicated people who are shaping it, and Marketing Week is happy to blow the trumpets of key individuals. What is impressive about the men and women featured is the amount of hard work they have put in to helping brands succeed – skills […]
Nationwide Insurance, the specialist arm of the building society, is understood to be holding a pitch for both its advertising and media planning and buying accounts ahead of a major relaunch later this year. The pitch follows a deal tied up between building society Nationwide and Liverpool Victoria, known as LV=, for the latter to […]
Ikea, the retailer, is partnering with network supplier T-Mobile to launch a mobile phone service. Members of the retailer’s loyalty programme will be able to sign up to the service from this Friday (August 8). The deal, which will be available to 1.4 million consumers, follows the announcement of a number of similar packages offered […]
It might have survived the dotcom crash, but cut-price travel and leisure site lastminute.com now faces a threat from the many similar brands that have crowded the market. By Rufus Jay
Ryanair, the budget airline, saw its profits tumble by 85% to 21m (16.6m) in the first quarter of the year because of the rising price of oil. But the airline pledged to respond by cutting fares, even though it could lead to a yearly loss of up to 60m (47.6m).
The widespread acceptance of online advertising means that marketers should explore ways of using video clips to break through the clutter and positively influence perceptions of their brand
Now in over a third of homes, Freeview has crashed through expectations after taking over failed ONDigital, but times are getting tougher as the digital switchover date looms. By Caroline Parry
Nationwide’s move to bolster its marketing division with the creation of a new executive role (MW last week) signals a push by the building society to reassess its strategy. When the chief marketer is appointed later this year, he or she will report to sales and marketing director John Sutherland, who was promoted to the […]
Retailer Argos is bracing itself for a possible workers strike just weeks before the launch of its new catalogue. The move comes after staff rejected a 4% pay offer. Workers at four distribution centres have voted in favour of a series of 24-hour strikes followed by a four-day stoppage, which could lead to shortage of […]
The release of the first results from the National Customer Satisfaction Index aim to help banks, supermarkets and mortgage lenders pinpoint the areas that consumers feel need improvement
Nationwide Building Society is looking for a marketing director in a major restructure that casts doubts over the future role of head of brand strategy Peter Gandolfi (pictured). The move will be the biggest shake-up of Nationwide’s marketing department in a number of years, and the first time the building society has looked externally to […]
A survey conducted before and after the high-profile Torch protests shows opinion against, but also for, Beijing as host has increased, and brands that are sponsoring London 2012 are held in high regard
Nando’s has evolved from its South African roots to a recognisable UK high street brand. It has now set its sights on expansion with the appointment of a UK marketing director. By Martin Croft