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From Zero to hero

Marketing Week

Coca-Cola’s sugar-free reaction to obesity fears among young men, Coke Zero, has attracted more of the target consumers to the cola market. Camille Alarcon reports in its success so far It has been just over two years since Coca-Cola Company launched its “bloke coke” into the UK market, and even its rivals seem to agree […]

ABTA reports Ryanair to OFT over online bookings

Marketing Week

Ryanair has been reported to the Office of Fair Trading by the Association of British Travel Agents over threats to cancel all bookings not made on its own website. But the airline, a serial OFT offender, has dismissed objections made by consumer groups as “hilarious”. The Irish carrier has taken a zero-tolerance approach to “screen […]

Rising Stars 2008

Marketing Week

The marketing industry has every right to boast about the talented and dedicated people who are shaping it, and Marketing Week is happy to blow the trumpets of key individuals. What is impressive about the men and women featured is the amount of hard work they have put in to helping brands succeed – skills […]

Ikea to launch branded mobile phone service

Marketing Week

Ikea, the retailer, is partnering with network supplier T-Mobile to launch a mobile phone service. Members of the retailer’s loyalty programme will be able to sign up to the service from this Friday (August 8). The deal, which will be available to 1.4 million consumers, follows the announcement of a number of similar packages offered […]

Oil prices hit Ryanair profits

Marketing Week

Ryanair, the budget airline, saw its profits tumble by 85% to 21m (16.6m) in the first quarter of the year because of the rising price of oil. But the airline pledged to respond by cutting fares, even though it could lead to a yearly loss of up to 60m (47.6m).

Nationwide shakes up its marketing

Marketing Week

Nationwide’s move to bolster its marketing division with the creation of a new executive role (MW last week) signals a push by the building society to reassess its strategy. When the chief marketer is appointed later this year, he or she will report to sales and marketing director John Sutherland, who was promoted to the […]

Argos workers vote in favour of strike

Marketing Week

Retailer Argos is bracing itself for a possible workers strike just weeks before the launch of its new catalogue. The move comes after staff rejected a 4% pay offer. Workers at four distribution centres have voted in favour of a series of 24-hour strikes followed by a four-day stoppage, which could lead to shortage of […]

Nationwide seeks fresh face for marketing director role

Marketing Week

Nationwide Building Society is looking for a marketing director in a major restructure that casts doubts over the future role of head of brand strategy Peter Gandolfi (pictured). The move will be the biggest shake-up of Nationwide’s marketing department in a number of years, and the first time the building society has looked externally to […]