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Secret Marketer

Brands today lack the guts to be different

Secret Marketer

I was at a marketing conference the other day and mused at the average age of delegates, or more worryingly how everyone looked younger than me. While that bodes well for the future of our industry, it scares me to see myself as an ‘elder statesman’ as I have far too much to do and learn.

Google search

Google antitrust probe nears resolution

Ronan Shields

Google and the European Commission appear close to resolving the three-year antitrust investigation into the search giant’s dominance of the online advertising market here, with EU competition chief Joaquin Almunia suggesting a settlement may not be far off.

Microsoft office

‘Microsoft has best global CSR reputation’

Lara O'Reilly

Microsoft has been named as the company with the best reputation for corporate social responsibility for the second year in a row, but consumers’ perceptions of the number of companies they trust to actually deliver their CSR programmes overall has “dramatically” dropped since last year.