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Aviva to scrap Norwich Union…

Marketing Week

Aviva has confirmed that it will axe the historic Norwich Union insurance brand 10 months after incoming group chief executive Andrew Moss first mooted the plan. The move marks the final phase of its strategy to use the Aviva name as its global consumer brand. The insurance company’s Commercial Union Poland and Hibernian brands will […]

Brands must get real if they are to crack marketing to women

Marketing Week

Can Sex And The City or the US marines remove advertising to women from hackneyed appeals to vanity and cynical exploitation of insecurity? Back in the Fifties, marketing in the US was a simple, unsophisticated affair. There were three major national television networks alongside clearly defined regional newspapers and local radio stations. In that world […]

Recommendation generation

Marketing Week

Online word of mouth has become a much more widely used source of information, but marketers should pay attention to what is being said about their brands offline as well as on the internet Marketers are keen to leverage word of mouth (WOM) in their campaigns but they need to bear in mind that there […]

RBS moots sale of insurance arm

Marketing Week

Royal Bank of Scotland (RBS) is understood to be considering selling its insurance business, which includes the Direct Line and Churchill brands, in a bid to raise money. It is expected to outline strategic options for the division tomorrow (April 22) at its annual meeting. RBS, Britain’s second biggest bank, is also expected to reveal […]

ASA refers Ryanair to OFT

Marketing Week

The Advertising Standards Authority (ASA) has responded to news that Ryanair is referring the standards body to the Office of Fair Trading (OFT) by confirming it has already lodged a complaint against the low-cost carrier. The ASA has referred Ryanair to the OFT for “persistent failure to abide by the Code of Advertising Practice (CAP)”. […]

ASA rejects mistreatment concerns over dog in VW ad

Marketing Week

A VW Polo ad featuring a singing dog has sparked 500 complaints to the Advertising Standards Authority (ASA), but the regulator says it will not investigate. The 30-second execution by DDB London features a Jack Russell “singing” in the front seat of a car, but then cuts to shots of the animal shaking and cowering […]

Blaze the green trail

Marketing Week

Such is the complexity of green issues that consumers are seeking leadership and guidance from brands, and they increasingly expect this to be achieved through action – such as M&S’s Plan A