Aviva has confirmed that it will axe the historic Norwich Union insurance brand 10 months after incoming group chief executive Andrew Moss first mooted the plan. The move marks the final phase of its strategy to use the Aviva name as its global consumer brand. The insurance company’s Commercial Union Poland and Hibernian brands will […]
Can Sex And The City or the US marines remove advertising to women from hackneyed appeals to vanity and cynical exploitation of insecurity? Back in the Fifties, marketing in the US was a simple, unsophisticated affair. There were three major national television networks alongside clearly defined regional newspapers and local radio stations. In that world […]
Amid concerns about asset stripping following a multi-million pound takeover last year
Online word of mouth has become a much more widely used source of information, but marketers should pay attention to what is being said about their brands offline as well as on the internet Marketers are keen to leverage word of mouth (WOM) in their campaigns but they need to bear in mind that there […]
Royal Bank of Scotland (RBS) is understood to be considering selling its insurance business, which includes the Direct Line and Churchill brands, in a bid to raise money. It is expected to outline strategic options for the division tomorrow (April 22) at its annual meeting. RBS, Britain’s second biggest bank, is also expected to reveal […]
Watching video clips, TV programmes and films on computers and mobile devices is no longer just for ‘techno-geeks’, cross-screen content is popular across all generations and sectors of society
Agencies are making less money than they used to and, as a result, their creative output is suffering. Clients will get what they pay for, so must view agency relationships as serious areas for investment
H㠧en Dazs was responsible for creating the super premium sector for ice cream, but rivals have now gone beyond the luxury brand’s yardstick. Rufus Jay asks whether there is a way back
The Advertising Standards Authority (ASA) has responded to news that Ryanair is referring the standards body to the Office of Fair Trading (OFT) by confirming it has already lodged a complaint against the low-cost carrier. The ASA has referred Ryanair to the OFT for “persistent failure to abide by the Code of Advertising Practice (CAP)”. […]
A VW Polo ad featuring a singing dog has sparked 500 complaints to the Advertising Standards Authority (ASA), but the regulator says it will not investigate. The 30-second execution by DDB London features a Jack Russell “singing” in the front seat of a car, but then cuts to shots of the animal shaking and cowering […]
VW website wins award for DDB
The Wrigley Company is expanding its Extra and Orbit Complete brands with a raft of new launches. The new products will hit shelves at the end of April.
While it has always been a big seller, the reinvigoration of the cider market by ‘over-ice’ drinks means Strongbow will need to keep innovating if it is to maintain recent growth, says Sonoo Singh
Such is the complexity of green issues that consumers are seeking leadership and guidance from brands, and they increasingly expect this to be achieved through action – such as M&S’s Plan A
Far from going downhill, the one-time Anita Roddick empire has been given a shot in the arm by Paris- based cosmetics giant L’Or蠬. But it needs to push its green credentials further, says Camille Alarcon