Müller promotes UK marketing boss Inpong to CMO
Alison MillingtonMüller has named dairy UK & Ireland marketing and R&D director Michael Inpong as global chief marketing officer of Unternehmensgruppe Theo Müller, the brand’s owner.
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Profile: Lynda Thomas and Hilary Cross, Macmillan
Lucy TesserasWhy the cancer charity must spend on marketing to make a difference.
Twitter’s move to provide ads on external sites could improve targeting opportunities for brands
Kaltrina BylykbashiBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy Twitter is looking to incorporate ads in the tweet streams found on third-party website as it looks to widen its reach to consumers that might see tweets across the web but don’t use the service and provide enhanced targeting for brands.
Kit Kat doubles media spend to reclaim lost sales
Alison MillingtonKit Kat is doubling its media spend in 2015 with the launch of a £10m multimedia campaign after losing sales in the sweet biscuits category last year.
Uber focuses on driver loyalty in bid to boost customer experience
Sarah VizardTaxi-hailing app Uber has taken the unusual step of focusing on driver, rather than consumer, loyalty as it looks to improve customer experience and therefore retention and continue its UK expansion.
Everything you need to be a visionary marketer
Steve HemsleyFollowing this year’s inaugural Vision 100, Marketing Week and Adobe brought together members of this list of visionary marketers to ask what it means to be one, the impact on business and whether it can be learned.
Under Armour ties with HTC to take on Nike+
Alison MillingtonUnder Armour has partnered with HTC in an effort to compete with rival fitness app-makers and technology brands such as Nike and Apple.
Pepsi appealing to social media-savvy youngsters with global campaign
Alison MillingtonPepsi is tapping into the social media-savvy 16 to 25 age group with a digital-first global campaign that aims to capture what it describes as the “vibrant, youthful spirit” of its target market.
As digitisation accelerates, we need to be ready to face the future of brand hacking
Alex TaitLast year saw unprecedented depths to which hackers were willing to go for their cause, and that makes it imperative for all brands to educate their workforce on potential threats and how to counter them, especially as digitisation accelerates over the next few years.
Super Bowl 2015: The build-up
Alison MillingtonMarketing Week brings you everything you need to know leading up to the Super Bowl with the latest campaigns and news.
How brands can tap into the $25bn mobile gaming market
Lucy TesserasWith mobile gaming soon to take over from consoles, brands have an opportunity to use the channel to raise brand awareness and engage with existing and new audiences, but the offering has to be right – games aligned with a brand’s core purpose are most likely to succeed.
Pubs and bars hit back at New Year health campaigns with ‘Try January’ push
Alison MillingtonThe bar and pub industry is hitting back at January abstinence campaigns by encouraging people to try new food and drink items instead of stop drinking during a season when alcohol sales consistently drop.
New year’s resolutions required for content marketers
Michael BarnettNearly all B2B brands plan to maintain or increase their content marketing investment in 2015, but while business audiences are clear on its value, they want overt sales messages to disappear.
What is programmatic? AppNexus Europe’s Graham Wylie explains
Marketing Week Partnerhttp://bcove.me/ppsyhvg0 Wylie, a keynote speaker at ‘Get with the Programmatic’ and a part of ’New Forms of Programmatic Buying’ panel, leads marketing for AppNexus across the rapidly growing EMEA and APAC regions. He is driving the transformative impact of real-time advertising for publishers, agencies and brands. Prior to AppNexus, Graham held a number of senior […]
The top 10 most popular YouTube ads of 2014
Sarah VizardDespite the fact that a growing number of the most popular YouTube ads of 2014 were made for online, rather than TV, the top ad – Sainsbury’s Christmas ad featuring the famous World War I truce – did debut on TV first.