The Royal Bank of Scotland has confirmed it has agreed a four-year extension to its sponsorship of the Six Nations Championship despite stating yesterday (January 19) that it expects to report a record loss of up to £28 billion. The new four-deal will take the bank’s sponsorship of the tournament through to the end of […]
As major influencers over which household brands are purchased, mums are a vital target consumer group for marketers. However, they are more likely to listen to their peers than marketing campaigns
Sales at two major retail chains have fallen despite record number of shoppers during the post-Christmas sales season. DSG International, which owns Currys and PC World, and Home Retail Group, which owns Argos and Homebase, both reported falls in sales for the three months to January 10. DSG has reported a 10% fall in like-for-like […]
Can young women already hooked on chick lit be persuaded that the more ‘edgy, refreshing and contemporary’ Mills & Boon books are worth taking off the shelf? asks Archana Venkatraman
Optimism is the default setting for marketers. It has to be when your job involves trying to change human behaviour. But the disruptive events of 2008 and gloomy forecasts for this year that put marketing budgets in the firing line, are expected to knock some of that confidence.
Mars is launching a limited edition “rabbit-shaped Malteser” for Easter. It is understood to be the first time it has extended beyond the brand’s core bite-sized range. The Maltesers Bunny, which sources say is about three inches high, will be filled with honeycombe pieces and cream. It will be a single-serve treat, positioned against the […]
Our contributors to last years Year Ahead magazine were right to be guarded about the prospects for most sectors in 2008. With our experts prescient understanding of markets, readers may wish to steel themselves before turning to the predictions for 2009. However, while bad news about the economy in the media is relentless, this is matched by the dogged optimism of marketers. Those who have experienced recessions in the past, in particular, appreciate how to seek out silver linings, while the storm clouds gather, and prepare for better days ahead…
Even when they’re not on a weight-loss diet, the British are now counting calories as never before, which has led to a huge shift in eating habits as people try to develop a healthy everyday diet
Direct Line is relaunching its classic red phone icon in a new campaign that breaks today (January 5). It will also see the return of the computer mouse on wheels.
Footwear retail chain Dune is hunting for its first head of marketing following the acquisition of the Shoe Studio in March after the latter fell into administration as part of the Mosaic Group.
Anheuser-Busch InBev plans to boost marketing investment after acknowledging the “vital” role it played in lifting first-half revenues.
Peugeot has developed a direct mail pack wrapped in bandages to promote the “cosmetic enhancements” made to its 207 range.
Aviva is to launch a magazine that focuses on healthcare as it looks to position itself as a source of health and wellbeing information and not just as an insurer.
Ryanair is to renew its long-running battle with the Advertising Standards Authority after the watchdog launched an investigation into “sexist” ads featuring bikini clad staff.
Around 50% of all video ads served on YouTube are now skippable, according to the video platform. Read full article here.