Alcohol companies should put calorie content information on the labels of beers and wines to help drinkers unaware of how alcohol impacts their nutrition make informed purchases, according to health experts.
Royal Bank of Scotland says it is making progress in achieving its objective to become the “most trusted” UK bank by 2020 with net promoter scores up across its brands but admits legacy conduct failings mean it still has a long way to go to restore lost faith.
Honda is hoping to appeal to both safety-conscious drivers and those looking for a high performance model with an interactive campaign that aims to show off the “wild” side of the brand while reminding consumers of its reputation for safety and reliability.
Diageo plans to sell a variant of its Pimm’s brand online after caving into consumer pressure to revive the drink just months after it was pulled from shelves.
Ralph Lauren is making its Harrods window displays shoppable as it looks to use mobile technology to offer customers exclusive content and passers-by the opportunity to engage with the brand.
Domino’s is turning to influential Vine creators to produce humorous branded content in the hope of widening the organic reach of the brand online.
Facebook has said it will forego shorter-term product improvements to concentrate on expanding its burgeoning ad tech business in a bid to become a major force in premium advertiser monetisation.
Consumers expect mobile and desktop sites to do the same things but new research finds 96% have been unable to complete tasks on a portable device, with western consumers less likely than Chinese to recommend brands on the strength of their mobile websites.
Brands are wasting their effort getting fans to like them on social media. There are far more effective ways to create sales and meet business objectives.
Shop Direct will focus on real-time personalisation at its online retail brands Very.co.uk and Isme as it looks to build on growing sales and profits.
Online takeaway service HungryHouse is reinventing the way it targets consumers through a tighter mix of search, content and ecommerce in an attempt to balance its performance-driven advertising with more brand building-led principles.
Advertisers shifting more budgets into blurring the physical and virtual customer journey have contributed “significantly” to the fastest rate of ad spend growth since 2010, according to a report.
Twitter is to extend its native advertising offering to affiliated products such as TweetDeck as well as across the entire mobile app ecosystem as part of wider efforts to grow revenue beyond its own walled garden.
This year’s Youth 100 listing by research firm Voxburner indicates that it is brands which offer value, choice and a regular stream of new products that are most desirable to young people.
The Government is pushing forward with plans to make it quicker and easier to punish nuisance marketing calls that could see direct marketers slapped with fines of up to £500,000.