Ocado to ramp up marketing after posting profit
Sarah VizardOcado plans to ramp up marketing spend in the second half of the year to build on a strong start to the year that saw it post a pre-tax profit and sales growth that outpaced the market.
Ocado plans to ramp up marketing spend in the second half of the year to build on a strong start to the year that saw it post a pre-tax profit and sales growth that outpaced the market.
Earlier this week I went to see Dawn of the Planet of the Apes film in 3D. Although it was quite a good film, the 3D effects were formulaic – either that, or I have become much more demanding – expecting my senses to be wowed each time I go to the cinema.
In June YouTube’s top five ads were still dominated by football campaigns – from Nike and Adidas to Beats and EA. The one exception? Procter & Gamble’s “Like a girl” campaign for its Always brand, which is hoping to inspire girls with a message of strength.
Marketing Week visitied Somo and spoke to the mobile solution agency’s drone experts Maani Safa, vice president of creative and innovation, and Naji El-Arifi, product innovation manager, to discover whether drones have a marketing use case or if they are just a geeky gimmick.
The winner of Marketing Week Engage’s direct marketing gong, HomeBase’s ‘Customer First’ was heralded as a “customer led” campaign, which is laudable but such an approach should not be prize-winning in itself.
LEGO’s head of co-creation Peter Espersen talks about what creates success and how a mindset of doing more than simply pushing products can lead to success.
James Eder, an entrepreneur who has taken part in the Marketing Academy mentoring programme partnered by Marketing Week, talks about getting students involved with brands and building relationships.
Marketing Week Engage Awards judge Michelle Keaney talks about her brand, which helps young people find opportunities, and how it works with companies on their corporate social responsibility schemes.
Ed Pilkington, who heads up marketing and innovation at Diageo, talks about innovation – how does Diageo do it and what can others learn from its experiences?
Why focus on the internet of things? Jonathan Earle, head of customer strategy & development, Telefonica UK, talks about how it all links back to customer experience.
What keeps Michael Magee, VP of marketing at Mars awake at night? He talks to our Marketing Week Live reporting team about his biggest challenge – talent management.
Dominic Grounsell of insurance brand RSA talks to our Marketing Week Live reporting team about what creates really strong client-agency relationships.
Can brands really create free viral content these days? Sonia Carter, head of digital and social media for Europe at Mondelez International gives her view.
Can entrepreneurial businesses be braver than established brands? Simon Lloyd, group marketing director for clothing brand Superdry talks about being nimble with your operations and marketing.
See pictures of all the winners at the Marketing Week Engage Awards 2014.