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Ryanair introduces third-party ads across its site

Marketing Week

Ryanair, the low cost airline, has introduced third-party advertising across its site for the first time. Ryanair has appointed ad sales house Ad2One to handle its ad sales to help maintain low prices. Ad2One will be responsible for selling standard advertising such as banners and skyscrapers and will look to attract mobile and FMCG brands. […]

Lego signs licensing deal with Disney

Marketing Week

Lego Buzz Lightyear and Lightening McQueen kits will hit shelves next year after the Danish toy firm struck a licensing deal with Disney. Lego kits for three Disney and Disney Pixar films – Toy Story, Cars and Prince of Persia – will be produced from next year and mark the start of a “multi-year” licensing […]

YouTube hires ITVs Bateson to head European marketing

Marketing Week

YouTube has appointed ITV director of viewer marketing Anna Bateson as its European marketing director. She will join the video-sharing site in May to grow the YouTube brand across Europe, as well as develop commercial opportunities. Bateson – who joined ITV in 2006 having previously been VP of marketing at MTV- arrives at YouTube a […]

Cleaning up its act

Marketing Week

Despite not having the lion’s share of the adult oral care market, GlaxoSmithKline is experiencing growth and seems committed to developing three strong, distinctive brands, says Louise Jack

Direct Line target van man with new TV campaign

Marketing Week

Insurance company Direct Line has hired BBC Groundforce presenter Tommy Walsh to front its first van cover campaign. The insurer hopes “straight-talking” Walsh will appeal to its small business target audience. The Geronimo created TV spots – a 30 second and 10 second versions – will launch on Monday (16 Feb) alongside radio, press, direct […]

RBS considers 2,300 more job cuts

Marketing Week

The Royal Bank of Scotland Group has announced it could cut up to 2,300 jobs in Britain. The cuts would amount to around 2% of its local workforce of 106,000, the bank said in a statement. The lay-offs will not affect customer-facing staff, but will be lost from its back office operations across the UK. […]

MasterCard seals sponsorship with Rugby World Cup

Marketing Week

MasterCard has signed a new deal to become the latest sponsor of the Rugby World Cup 2011. The credit card firm will be the official payment system provider for the tournament, to be held in News Zealand. The move comes ten months after rivals Visa axed its multimillion pound global sponsorship of the Rugby World […]

Lego signs TV channel sponsorship package

Marketing Week

Turner Media Innovations has signed up Lego in a sponsorship collaboration that will promote Lego’s new Star Wars range on Cartoon Network. The sponsorship package will centre around the new weekly animated series, Star Wars: The Clone Wars, which will be first aired on February 14. Lego Star Wars will also sponsor a dedicated Clone […]

Charities chug through hard times

Marketing Week

As the icy winds of recession blow into the UK, the charity sector is bracing itself for the storm ahead. As consumers’ disposable income drops away and stock-market-related investments lose money, the sector is facing a winter of discontent. Eighty per cent of people say they won’t increase what they give to charities this year, […]

Ryanair reports loss

Marketing Week

Ryanair has reported a “disappointing” net loss for the third quarter but expects to return to “substantial profitability” this year. The low-cost airline registered an adjusted net loss of €102m (£90m) for the three months to 31 December compared with a net profit of €35m (£31m) in the third quarter 2007. The Irish company blamed […]