Marmite claims Brand of the Year at Marketing Week Engage Awards
Branwell JohnsonThe marketing industry gathered to celebrate and let its hair down at the annual Marketing Week Engage Awards last night (26 June).
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Stella Artois uses Waterloo Station screen in ‘experimental’ real-time outdoor push
Seb JosephStella Artois has taken over the UK’s largest digital screen at Waterloo Station to push real-time content around its Wimbledon sponsorship to commuters in a bid to deepen its understanding of mixing outdoor and digital.
‘The single customer view is unattainable’
Branwell JohnsonMarketing Week Live 2014: Camelot insight chief Nick Bonney does not believe a true single customer view will ever be within reach.
Tesco to serve up recipe ideas in YouTube channel partnership
Sarah VizardTesco is partnering with YouTube channel SORTEDfood in a content push aimed at inspiring a new generation to fall in love with cooking and food and showcase its passion for food.
Marketing Week Live – Highlights
Samuel JoyHighlights from the first day of Marketing Week Live 2014 at London Olympia.
Marketing Week Live – Highlights Day 2
Samuel JoyHighlights from the second day of Marketing Week Live 2014 at London Olympia.
Odeon to embrace mobile phones in cinemas with iBeacon trial
Sarah VizardMarketing Week Live: Odeon is trialling ways to make the experience of going to the cinema better by embracing mobile phones and making use of technology such as iBeacons.
Sky’s three rules for brand collaboration
Branwell JohnsonMWL2014: Planning early in advance and choosing the right brand partner are vital to ensure the success of a brand collaboration, according to brand director at Sky Lyssa McGowan.
Online gets personal
Mindi ChahalView the full-size infographic here. For brands toying with online personalisation strategies new research shows there’s an increased appetite for this content, however privacy concerns still exist.
How to sell a brand
Lucy HandleyWhen GSK sold Lucozade and Ribena to Suntory, the new entity’s UK & Ireland marketing director Carol Robert was at the heart of the process.
No excuse for 40% that obstruct data access
Michael BarnettFour in 10 organisations fall short of legal requirements when responding to consumers about the data held on them, new research has found. In the data climate emerging in Europe, the future penalties could be severe.
Weve allows users to opt out of mobile ads
Lara O'ReillyWeve, the mobile operator advertising and payment joint venture, is rolling out the AdChoices icon to mobile display ads for the first time, giving the consumers the opportunity to opt out of interest-based targeting.
Cannes Lions 2014 – the Mockumentary
Samuel JoyThe Cannes Lions International Festival of Creativity is known for its champagne as well as its content, so it is no surprise that this year’s bash inspired a spoof mockumentary. Satirical journalist Nimrod Kamer spent the week in Cannes doorstepping everyone taking part, from Sir Martin Sorrell to film star Rob Lowe to ask his provocative […]
Missed Cannes Lions 2014? See the remix…
Samuel JoyIf you missed the biggest advertising festival of the year, Cannes Lions, then you can enjoy the highlights of the week set to music by new branded content remix app Sympler.
Asos launches reassurance campaign after warehouse blaze
Sarah VizardAsos is seeking to reassure customers that its website is back up and running after a fire at its main warehouse in Barnsley damaged stock and forced the online retailer to shut down its website for almost 48 hours.