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Streetcar answers our desire to cut emissions

Marketing Week

Streetcar is a pay-as-you-go car hire service that allows people to use a vehicle as if it were their own, but without the hassle and cost of true car ownership. The idea works in larger cities that have congestion problems and the success of the internet has taken this idea to a new, higher level […]

Talking your language

Marketing Week

British consumers may care little about where in the world their preferred brands originate from, but it remains crucial that all marketing communications adapt to local conditions and cultures

Government to own majority of RBS

Marketing Week

Royal Bank of Scotland has confirmed that the Government is now the bank’s biggest shareholder, after a £20bn bail-out by the Government. The bank will own almost 57.9% of the Edinburgh-based bank which, until the credit crunch struck last year, was the UK’s second biggest. The injection of capital follows a failed attempt to raise […]

Interactive Viewpoints November 2008

Marketing Week

In this supplement, ten contributors offer their expert views on how companies should make the most out of the internet and mobiles as brand-building tools, and how this would offer a healthy return on investment.   Digital branding: Alastair Duncan, MRM WorldwideGoogle in 2009: Chris Simpson, The Search WorksMobile marketing: Kieron Matthews, IABAffiliate marketing: Liane […]