Be on guard against hype: it can seriously backfire
Susanna SimpsonNew media channels mean consumers now have very public ways to air their disappointments when the hype fails to hit the mark.
Uncategorized
Make online ads work harder
Louise JackA new study reveals there has been a 40% decline in people paying attention to ads on major portal sites compared with last year. But that doesn’t mean that surfers are ignoring online ads altogether.
MasterCard use ‘priceless gig’ footage to create Brits sponsorship idents
Joe FernandezMasterCard has created the sponsorship idents for the Brit awards using footage from a secret gig by the Pet Shop Boys at a competition winner’s house.
Royal Mail and mailing houses team up to give DM boost
Russell ParsonsRoyal Mail has forged a partnership with mailing houses that aims to increase the efficiency of high volume direct mail campaigns.
Bring all sales channels under one umbrella
Jo RobertsRetailers allow up to 60% of potential customers to slip through numerous gaps in their multichannel purchasing strategies, and must better integrate their online and high street operations.
Mars Bitesize to support Ant and Dec
Branwell JohnsonMars Bitesize brands, including names such as Maltesers, Galaxy and Minstrels, are signed up to sponsor for Ant & Dec’s new ITV1 show Push The Button and the new series of award-winning Harry Hill’s TV Burp.
Mars taps up Peter Crouch for ads
Joe FernandezMars has signed England football player Peter Crouch to star in its new TV ads, according to reports.
Step forward and select the right direction
Ruth MortimerAs direct mail’s star continues to rise among the public, six DM specialists answer questions posed by Marketing Week about the sector’s burning issues. By Ruth Mortimer
3D technology takes us closer
Louise Jack3D technology is coming on in leaps and bounds, and filmgoers are captivated by its ability to make them feel part of the action. A growing number of brands and properties are preparing to turn the trend to their advantage.
Revamped Teletext to explore social marketing
Marketing WeekTeletext Holidays is looking to explore digital marketing channels and how they can be combined with radio and outdoor advertising, says new marketing director Mark Bloxham.
FedEx global ad campaign will focus on sustainability
Marketing WeekDelivery service FedEx Express is launching a global advertising campaign emphasising its commitment to sustainable deliveries around the world.
Is the next customer revolution happening?
I’ve never forgotten the powerful mantra, “Never sell to a stranger”, emblazoned on the front of a bright red brochure from Ogilvy Direct in the mid-1980’s as I started my career in data marketing.
Volumes of door drop marketing on the decline
Marketing WeekVolumes of door drop marketing fell by 11% in 2008 to 9 billion items, according to the latest research by the Direct Marketing Association.
Mind the gap
Marketing WeekThinking along same lines gets direct responses
Volkswagen to launch campaign for Transporter van
Marketing WeekVolkswagen Commercial Vehicles is unveiling a new national advertising campaign to launch the new Volkswagen Transporter van.