Asos dials up personalisation
Sarah VizardAsos is introducing changes to its site to make the shopping experience ‘more edited and personal’ as it looks to boost customer loyalty and reach its target of £2.5bn in sales by 2020.
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Currys PC World eyes ‘true mobile retailer’ status
Seb JosephCurrys PC World is calling on the marketing insights of its Carphone Warehouse sister brand to become a true mobile retailer in the wake of its acquisition of some Phones 4 U stores last month.
AB InBev appoints Coke marketer as UK and Ireland brand chief
Seb JosephAB InBev has appointed senior Coca-Cola marketer Nick Robinson as its marketing director for the UK and Ireland.
BlackBerry looks to ‘latent love’ for the brand as it plots comeback
Sarah VizardBlackberry has suffered from a difficult few years with market share, sales and profits nosediving as the brand struggled to define what it stood for amid growing competition from Apple and Google. Now, with a clear focus on ‘serious business’, senior director of global brand marketing Robert Glen says it is tapping into ‘latent love’ for the brand to bring the company back from the brink.
Alex Tait to leave Kellogg’s
Russell ParsonsAlex Tait is to leave his digital director role at Kellogg’s by the end of 2014 to return to the UK for family reasons.
Top ten YouTube ads in September
Samuel JoyHerbal Essence was the surprise brand in September’s most watched ads on YouTube, while videos for Channel 4, Walkers Crisps and Marks and Spencer’s also proved popular with viewers.
‘Generalist’ marketers now in high demand
Jonathan BaconDigital specialists are becoming less relevant as businesses increasingly turn to ‘generalist’ marketers who can work across all channels, a panel of senior marketers has said.
Game preps marketing drive after pulling through ‘transformational year’
Seb JosephAfter toppling into administration two years ago, Game is seemingly back with the retailer’s management hailing the role of marketing in sparking a sales rush in its latest financial year.
Will.i.am partners with O2 for wearable cuff launch
Lucy TesserasWill.i.am is partnering with O2 in the UK for the launch of his much-hyped wearable cuff Puls, a product the mobile company’s marketing boss claims will ”revolutionise people’s opinions of wearable technology”.
Pernod Ricard promises ‘significant investment’ for festive marketing
Seb JosephPernod Ricard says it is putting “significant investment” behind attempts to top previous festive marketing for Jameson, Ballantine’s, Chivas Regal and Brancott Estate brands as it looks to its flagship brands to push up Christmas sales.
Brands set to push marketing spend to record levels in 2014
Russell ParsonsConfidence levels among the UK’s biggest brands continue to ensure that the majority are still predicting 2014 marketing budgets will be markedly up on what was set at the beginning of the year. However, the fear of macro-economic headwinds is continuing to cloud the long-term with 2015 growth expected to be half of what is predicted for this year.
Yahoo expands targeting capability with new content solution on Tumblr
Mindi ChahalYahoo has announced the launch of a new content marketing solution that allows brands to maximise its earned media through data-driven content built specifically for the Tumblr platform.
Data is driving new job roles for marketers
Jonathan BaconThe role and remit of marketing professionals is continuing to blur. As Marketing Week reported earlier this year, a series of big brands are changing their marketing structures to account for new business conditions such as the explosion of big data and the rising power of the customer, with new titles like chief customer officer […]
YouTube makes it easier for advertisers to buy top tier UK content
Seb JosephGoogle is allowing advertisers to more easily purchase top tier content on YouTube in the UK through the launch of its Google Preferred tool.
Four essential traits you need to be a CEO
Lucy TesserasTo be a global chief executive there are four things that really matter, according to Beatrice Lafon, group CEO of jewellery retailer Claire’s.