Make online ads work harder

Louise Jack

A new study reveals there has been a 40% decline in people paying attention to ads on major portal sites compared with last year. But that doesn’t mean that surfers are ignoring online ads altogether.

3D technology takes us closer

Louise Jack

3D technology is coming on in leaps and bounds, and filmgoers are captivated by its ability to make them feel part of the action. A growing number of brands and properties are preparing to turn the trend to their advantage.

Is the next customer revolution happening?

I’ve never forgotten the powerful mantra, “Never sell to a stranger”, emblazoned on the front of a bright red brochure from Ogilvy Direct in the mid-1980’s as I started my career in data marketing.