Ryanair is looking to hire its first marketing director as it seeks to improve perceptions of the brand amid growing criticism from both customers and shareholders over its poor customers service.
Barclaycard is to launch the first major campaign for its Freedom Rewards credit card since its relaunched a year ago with ads that reflect the promiscuous nature of shoppers.
Google has updated its terms of service meaning Google account holders’ images will soon appear in ad formats promoting products and services to their friends.
Market Research Society chair and experienced agency hand Rita Clifton is to chair BrandCap, a new consultancy that will advise boards on the importance of branding.
As a media channel, most television advertising would never historically have been considered a bedfellow of direct marketing. DRTV campaigns by charities aside, slow-burn, brand building TV advertising has been seen as the antitheses of one to one, data driven direct marketing.
An esteemed group of 15 CMOs from some of Europe’s biggest brands have been selected to participate in The Marketing Academy’s inaugural Fellowship Programme, designed to equip top marketers with the skills to make the transition onto boards and into the CEO role.
Argos is entering the increasingly competitive budget tablet arena with the launch of its own device as part of a wider marketing push to boost sales over the festive period.
It’s not too late to enter the Marketing Week Data Strategy Awards 2014 as the deadline is now extended to 29 October.
EE’s top marketer Steven Day is to leave his role as chief of brand and communications at the end of the year, prompting a restructure of the mobile operator’s comms team.
Waitrose has revamped its digital presence to feature its staff – what the grocer calls its Partners – at every stage of the customer journey to bring the “authenticity and warmth” from its stores to the web.
It is an often aired opinion at events where marketers gather that marketing is at a crossroads.
The outcry surrounding Facebook’s decision not to ban a graphic video depicting a woman being beheaded has damaged its reputation among consumers, YouGov data suggests.
Pernod Ricard has launched its first ecommerce hub in the UK to capitalise on returning customer spend across the region, a move that follows similar recent announcements from rivals Diageo and AB InBev.
Apple has kicked off the promotion of its latest tablet device the iPad Air with an online and TV ad featuring Breaking Bad star Bryan Cranston as a voiceover artist.
Ryanair is to cut airport fees, offer a ‘grace’ period on bookings and ease bag curbs as it tries to win back customers put off by its reputation for poor customer service.