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YouTube-Pepsi-2012.304

YouTube’s most-watched ads in June

Ronan Shields

Using shock tactics on an unsuspecting public reigned supreme last month with Pepsi Max’s Bus Levitation campaign, featuring illusionist Dynamo taking an unorthodox bus journey to the amazement of stunned passersby, topping the list of most seen YouTube ads in June.

Russell Parsons

Royal Mail is a good business but not yet a good investment

Russell Parsons

After several false starts, one of the last icons of nationalisation, the Royal Mail, is to pass into private hands. Business Secretary Vince Cable announced last week the centuries old postal operator is to finally join British Gas, British Telecom and Jaguar in the private sector, but for about 10 per cent that will be used as an olive branch to placate disgruntled staff and unions.

Marks Spencer

M&S poised to launch m-payments trial

Ronan Shields

Marks & Spencer is in the final stages of planning the roll out of a mobile payments trial using an app that lets customers pay for goods via payment details stored on their phone, with the process potentially kicking off as early as next month.

EE

4G demand boosts EE profit

Lara O'Reilly

EE’s sustained marketing activity and the launch of new service initiatives for its lucrative first-to-market 4G network helped grow the company’s profit and user base in the first half of this year.