The fair trade market may still be growing at a rapid rate, but exclusive research carried out for Marketing Week shows too few consumers are aware of the diversity of products or the range of retailers that stock them.
As digital techniques enter the physical retail environment, brand owners must take care to use technology only when it adds genuine value to the shopping experience. By Maeve Hosea
With the in-store marketing industry keen to take a more strategic role helping brands market themselves, Marketing Week research reveals that client and supplier collaboration is now the name of the game
Consumers are attracted to celebrity endorsed products and many want to see more local stars being used, but there is rowing cynicism of their blanket use and of personalities having multiple brand deals.
Recent innovations in direct marketing mix cutting-edge technology with back-to-basics strategies to create a more integrated customer experience.
When interactive online content is placed in a suitable context, the shifts in brand metrics can be measured and help marketers balance their books, according to the latest research.
Pet food brands are gearing up for a New Year push as Pedigree ramps up its marketing and Farmers Choice Pet Foods enters the market with a new range of premium products.
Volkswagen is to buy a 20% stake in Japan’s Suzuki Motor for 222.5bn yen ($2.5bn; £1.5bn) as it continues to bid to increase its group size.
Volkswagen has completed an agreement to take a 49.9% stake in Porsche AG, clearing the way for the two brands to merge and former an integrated company.
The latest Marketing Trends Survey by the Chartered Institute of Marketing shows brand owners must invest in training and technology if they are to meet customer relationship management goals. By Louise Jack
As boundaries between the marketing and public relations sectors blur, five PR specialists answer questions posed by Marketing Week about the sector’s burning issues.
Two years ago the public were distrustful of the supermarkets’ power, but a new study shows retailers are now trusted more than the Government to be truthful and helpful in the recession. By Jo Roberts
The pop-up shop concept is the latest antidote to lookalike high streets with more previously online-only retailers predicted to use the tactic to give them a physical presence.
TNT Post has launched a new package that enables its clients to add a scent to their direct mail.
Nationwide Building Society says the financial services market will remain “difficult” next year as it reports a 64% drop in profit.