Uncategorized

Apple applies its crisp, fresh design to the web

Marketing Week

Apple UK is an example of a company doing things right on its website, apple.com. It shows off its products well, and once you’re sold on an item, you can buy it then and there through Apple’s online store. The interface is crisp and clean – fitting with the design of the Apple products themselves. […]

Independent label signs ad-share deal with YouTube

Marketing Week

Independent record label Anjunabeats has signed an ad revenue-sharing deal with YouTube. The record label claims to be the first UK indie label to agree a partnership with the video-sharing website. The label, which handles a trance and electronic acts such as Above and Beyond, will earn a share of advertising revenue from any clips […]

Aviva poaches from British Gas to strengthen marketing team

Marketing Week

Insurance group Aviva is strengthening its global marketing team ahead of a major advertising push next year that will also see its UK operation Norwich Union relaunched under the parent brand. Group marketing director Amanda Mackenzie has poached two executives from British Gas, where she was previously marketing director. British Gas interim marketing director Jan […]

Has Nationwide fluffed a marketing opportunity?

Marketing Week

The notion of correct client/agency etiquette came under the spotlight this week after Marketing Week revealed that Peter Gandolfi, Nationwide Building Society head of brand strategy, made an abrupt exit from his role of head of brand strategy (MW last week). At the same time, Nationwide’s half-year results, reported at the beginning of this week, […]

Nationwide reports 18% profits dip

Marketing Week

Nationwide Building Society has unveiled an 18% slip in half year pre-tax profits and an increase in bad debt. It says its has suffered from the “challenging economic environment”, which it predicts will last well into next year. Despite the fall in profits, the UK’s largest building society says it is “strong and well placed” […]

YouTube to show full-length MGM movies

Marketing Week

YouTube and Metro Goldwyn Mayer Studios have signed a deal to show full-length TV shows and films on the site for free. The video-sharing website will sell ad space on either side of the video screen, and share the revenues with MGM. It is YouTube’s first professional deal for full-length action movie footage with a […]

Wrigley cuts gum to get ‘back to basics’

Marketing Week

The Wrigley Company is understood to be scaling back the number of variants in its chewing gum range in a bid to “get back to basics”. The move comes as rival brand Cadbury-owned Trident also looks to consolidate its portfolio of products. It is thought that Wrigley is planning to drop a number of fruit […]

Nationwide forced to scrap review after Gandolfi exit

Marketing Week

Peter Gandolfi, head of brand strategy at Nationwide, has made an abrupt exit from the building society, just weeks after calling an advertising pitch. It is understood that Gandolfi, who had been with the company for 28 years, is keen to set up a sports sponsorship consultancy and is thought to have had talks with […]