Tanqueray’s ‘sophisticated’ tonic to driving gin demand
Seb JosephDiageo is pouring fresh investment into highlighting the sophistication of Tanqueray gin to take advantage of a surge in demand for the spirit in the UK.
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Microsoft readies launch of suite of ad targeting tools
Mindi ChahalCannes Lions: Microsoft Advertising is launching a new set of tools this Autumn that allows brands to deliver creative work sequentially across all Microsoft platforms.
Amazon’s phone could have a serious impact on retail marketers
Sarah VizardAmazon’s long-awaited phone is here and it pushes Amazon even further (if that’s possible) into retail by extending its presence in the physical world.
Amazon Fire 3D phone aims to quicken mobile sales
Seb JosephAmazon’s long-mooted entry into the smartphone arena aims to make it simpler to shop online with a “point and shop” option and a 3D display. But mobile experts are divided on whether the features are enough to convince shoppers to switch from rival phones and have a tangible impact on its ecommerce offering.
Weve seeks CEO as Sear leaves
Lara O'ReillyWeve, the mobile advertising and m-commerce joint venture between O2, Vodafone and EE, is on the hunt for a chief executive after it was announced David Sear is to leave the company.
Q&A Kathy Savitt, chief marketing officer at Yahoo
Mindi ChahalCannes 2014: Yahoo’s CMO, Kathy Savitt was handed the brief of firing up the company’s video and news offerings earlier this year. In an exclusive interview at Cannes Lions 2014, Marketing Week asks Yahoo’s CMO, Kathy Savitt about why video is a growth area for the business, its mobile-first approach and its brand perception in the UK.
Targeting the baby boomers
Mindi ChahalResearch reveals that those aged 50 and over feel excluded by brands and misrepresented in advertising and with stats showing that a third of the population are 50 plus, is this a missed opportunity for brands?
Retailer brands are holding their own
Jonathan BaconView the full infographic here. Shoppers regard supermarket own-label products as on a par with and sometimes better than branded equivalents – but not in every category, a study finds
Pernod Ricard ramps up video charge with Malibu YouTube hub
Seb JosephPernod Ricard is looking to exploit the growth of online video with the launch of a global YouTube channel for its Malibu brand.
Unilever, John Lewis and EE launch £1m Tech City internet of things competition
Lara O'ReillyMajor brands including Unilever, John Lewis and EE have pledged their marketing support to a £1m internet of things competition launched in collaboration with Tech City UK, the Technology Strategy Board and Cambridge Wireless.
Data changes leave Facebook up on points
Russell ParsonsFacebook announced last week it was to begin serving ads to users based on their browsing history across the web and not just their activity on Facebook.
Tesco moves UK marketing boss to lead healthy living efforts
Russell ParsonsTesco has moved UK marketing director David Wood to lead a renewed push of its health and wellbeing agenda, prompting a restructure of the supermarket’s senior marketing team.
Video: Adobe marketer Mark Phibbs on Marketing Week’s Vision 100
Samuel JoyAdobe’s vice president of marketing EMEA Mark Phibbs gives his view on the talents and characteristics of a visionary marketer.
Starbucks to bring wireless charging to Europe
Seb JosephStarbucks is to introduce wireless charging stations across Europe to try and increase the length of time people spend in its outlets.
Pernod Ricard embraces iBeacons to shape drinking experiences
Seb JosephPernod Ricard is trialling proximity based marketing tool iBeacons as part of ongoing efforts to grow its brands around how people socialise with one another through technology.