Q&A: Pankaj Chaddah, Zomato
Jonathan BaconPankaj Chaddah, the co-founder of restaurant search website Zomato, talks about managing rapid international growth after a £23m funding injection.
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Premium skincare has never looked so good
Lou CooperClick here to see a bigger version of the infographic above
Don’t let your crisis management give your rivals the last laugh
Ruth Mortimer“The crisis of today is the joke of tomorrow,” said HG Wells. So which marketers are now able to crack a smile after employing crisis management strategies in 2013?
Variety can spice up your skills in marketing
Jonathan BaconMarketers should not feel limited by their roles or industry sectors – secondments and the right training can provide a repertoire of skills that are transferable across businesses.
Directions to gain a comparative advantage
Lucy TesserasClick here to see a bigger version of the infographic above
Customer experience rankings: Power to the people
Lou CooperIt’s not just customer service that consumers care about, brands need to be trustworthy and pay their taxes. And the latest Top 100 lists shows expectations are higher than ever.
Why the Co-op could fall while RBS struts on
Mark RitsonIt’s difficult to find anything nice to say about any of the British banking brands, so let’s not bother. Instead, let’s examine two rogues from a gallery of options, both of whom are currently sharing the limelight. In the red corner I give you The Co-operative Bank and in the blue, The Royal Bank of Scotland.
Going public – IPOs and the power of the brand
Lucy TesserasLast week’s Merlin Entertainments flotation and Twitter IPO are the result of strong branding and marketing. Lucy Tesseras looks at how marketers influence brand value ahead of their IPOs and what listing means for companies in the future.
M&S launches Christmas ad campaign online
Sarah VizardMarks & Spencer has unveiled its Christmas ad on social media before it launches on TV for the first time as it continues its digital-first marketing approach.
Cadbury unveils first festive multi-brand TV campaign
Seb JosephCadbury is entering the battle of the Christmas TV ads with a spot of its own as part of what it says is its first ever multi-brand festive marketing campaign.
YouTube’s most watched ads in October
Ronan ShieldsPlaystation appears to have the edge on Microsoft’s Xbox as the impending ‘console wars’ heat up ahead of Xmas. Sony’s console brand tops October’s YouTube ‘most watched ads*’ chart, as Microsoft’s slot to promote its Xbox One claims seventh spot.
Argos and ITV partner for TV and social push
Sarah VizardArgos is partnering with ITV and Twitter to ask the public to pick a gift for Santa as part of a combined TV and social media Christmas marketing campaign.
John Lewis’ DM will deliver as much as its TV ad
Russell ParsonsFor marketers, early November is the festive season. It is when the Christmas television brand campaigns are unveiled to the world.
Selfridges marketing boss Taylor departs
Seb JosephSelfridges marketing chief Richard Taylor has left the luxury department store after being appointed to the role last year.
Bupa aims to get the world walking
Ronan ShieldsBupa has unveiled a tongue-in-cheek online video encouraging viewers to download its Ground Miles mobile app and get walking, in what is its first global digital marketing campaign.