Deliver results from letterbox to inbox
Marketing WeekDirect mail is associated mainly with letterboxes, but the latest incarnation of the discipline sees brands driving consumers straight from the doormat to the computer keyboard. By Jo Roberts
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Mars appoints former Nestle and Innocent marketer
Marketing WeekMars has appointed former Nestle and Innocent marketer Gareth Helm to the role of UK marketing director for its pet care brands.
FA inks Mars deal
Russell ParsonsThe Football Association (FA) has unveiled details of its sponsorship deal with Mars.
Satisfaction is… exceeding expectations
Marketing WeekBrands can protect their reputation by ensuring consumer experience matches expectations. New research shows which sectors are getting it right – and which have harsh lessons to learn.
Delivering on a postal promise
Marketing WeekBeing first past the post is the only way to be assured of success, and in the highly competitive business mail sector, UK Mail is using the latest digital technology to gain a competitive advantage. By Joe Fernandez
Just-Eat.co.uk rebrands after £10.5m VC injection
Marketing WeekTakeaway site Just-Eat.co.uk is to overhaul its brand following a £10.5m venture capital investment.
Kraft awards DraftFCB global Tuc account
Marketing WeekKraft has awarded DraftFCB the global ad account for its cracker brand Tuc, as part of the company’s plans to consolidate brands into single agency networks.
The rise of HD consumers
Stuart TurnerMarketers must turn their attention to a new group of consumers that is comfortable with the latest digital technology if they are to avoid their brands being switched to standby.
Brands deliver on their promises
Marketing WeekBrands that put customer services at the heart of their strategy lead the way in the latest Promise Index research, which measures whether a consumer’s experience exceeds their expectations.
MasterCard names European marketing chief
Marketing WeekMasterCard Europe has promoted UK head of marketing Rita Broe to the position of group head of European marketing.
Next reports profits hike
Marketing WeekNext has reported profits up 7.6% to £214.9m across its retail and catalogue business for the half year to July.
Making your messages strike home
Marketing WeekAlthough mums spend less time with media than the average consumer, the array of sources they rely on to aid purchasing decisions make this group an inaccessible but valuable target for marketers.
Worth its weight in gold
Marketing WeekUsed properly, direct mail can become the backbone of a valuable marketing mix. By Maeve Hosea
TNT launches ‘attitudes to green issues’ mailing tool
Marketing WeekTNT Post has developed an environmental-based segmentation product that can allow marketers to target potential customers according to their attitudes to “green” issues.
RBS plans to resurrect Williams & Glyn’s brand
Russell ParsonsA Royal Bank of Scotland owned brand last seen on the high street 24 years ago could be resurrected as the bank comes under pressure to reduce some of its market share