Mobile accounts for a fifth of Argos’ total sales
Sarah VizardSales from mobile phones and tablets made up more than fifth (21 per cent) of Argos’ sales in its first quarter as the retailer’s digital transformation plan continues to take hold.
Sales from mobile phones and tablets made up more than fifth (21 per cent) of Argos’ sales in its first quarter as the retailer’s digital transformation plan continues to take hold.
Boots today (11 June) became the latest in a line of brands to be held to account over its corporation tax practices, when protesters staged a demonstration outside its flagship Oxford Street store.
Cab-hailing app Uber has launched a campaign to exploit the travel chaos likely to be caused by angered black-cab drivers, who claim the service threatens their livelihoods.
BT’s ‘bold move’ in launching Sky Sports challenger BT Sport is paying off, with BT’s brand value soaring over the past year, according to Brand Finance’s annual Brands of British Origins survey.
Marketers know that the swift-moving business world demands them to be agile and able to react to changes both in their market and in technology at rapid speed.
With 130 million users a month, BuzzFeed is bigger than the BBC outside the UK and wants to ‘do the best social campaigns in the world’. Founder and chief executive Jonah Peretti reveals how brands can create content that engages, spreads and sells.
Click here to view the full infographic. Brands that have slipped down the likeability scale can regain status and even become superstars, according to research shown exclusively to Marketing Week .
Sports fans sickened by the thought of having to part with cold cash after losing a bet with their friends can now breathe a sigh of relief. Pizza Express, M&S and Caffe Nero are making a host of free discounts the center of bets via a new app.
Viewing DM as cheap not cost effective is a recipe for failure.
Adidas is mining YouTube’s dominance of online video to try and up its content game for the World Cup and introduce real-time marketing to the social platform.
Ebay’s denouncement of search marketing following a report into its effectiveness misses the point about the channel. It is how you reinvent paid search for the content-centric arena that will drive clicks not the age-old method of bidding on millions of keywords with ads.
Asos chief executive Nick Robertson has vowed to refocus on value and service, rather than promotions, after the online retailer was forced to issue its second profit warning in three months.
Asos issued a surprise profit warning this morning, despite the fact its retail sales grew by 25 per cent.
Argos plans to position its new home brand, Heart of House, as an accessible brand at the centre of modern life when it launches with a “significant chunk” of its marketing budget later this year.
Click here to view the full infographic. If ‘brainstorm’ sessions are the limit of your company’s creative culture, it could be missing out on the untapped potential of its workforce.