Pushing boundaries in brand identities
Marketing WeekMore companies are using animations and interactive elements in their brand designs to engage ever-increasing audiences across the internet, mobile and print media. By Mike Exon
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Woolworths targets mums with seasonal email push
Marketing WeekWoolworths is launching an email marketing campaign targeting mothers in the run-up to Christmas.
RBS and Lloyds to sell over 900 branches
Marketing WeekLloyds Banking Group and Royal Bank of Scotland have confirmed the sale of some of their brands and branches to reduce their reliance on taxpayer support.
Marketers face battle against the fear factor
Marketing WeekConsumer confidence may be higher than it was in the depths of the recession, but new research shows that fears of unemployment and other economic uncertainties are still having a negative effect on spending.
Deliver results from letterbox to inbox
Marketing WeekDirect mail is associated mainly with letterboxes, but the latest incarnation of the discipline sees brands driving consumers straight from the doormat to the computer keyboard. By Jo Roberts
Mars appoints former Nestle and Innocent marketer
Marketing WeekMars has appointed former Nestle and Innocent marketer Gareth Helm to the role of UK marketing director for its pet care brands.
FA inks Mars deal
Russell ParsonsThe Football Association (FA) has unveiled details of its sponsorship deal with Mars.
Satisfaction is… exceeding expectations
Marketing WeekBrands can protect their reputation by ensuring consumer experience matches expectations. New research shows which sectors are getting it right – and which have harsh lessons to learn.
Delivering on a postal promise
Marketing WeekBeing first past the post is the only way to be assured of success, and in the highly competitive business mail sector, UK Mail is using the latest digital technology to gain a competitive advantage. By Joe Fernandez
Just-Eat.co.uk rebrands after £10.5m VC injection
Marketing WeekTakeaway site Just-Eat.co.uk is to overhaul its brand following a £10.5m venture capital investment.
Kraft awards DraftFCB global Tuc account
Marketing WeekKraft has awarded DraftFCB the global ad account for its cracker brand Tuc, as part of the company’s plans to consolidate brands into single agency networks.
The rise of HD consumers
Stuart TurnerMarketers must turn their attention to a new group of consumers that is comfortable with the latest digital technology if they are to avoid their brands being switched to standby.
Brands deliver on their promises
Marketing WeekBrands that put customer services at the heart of their strategy lead the way in the latest Promise Index research, which measures whether a consumer’s experience exceeds their expectations.
MasterCard names European marketing chief
Marketing WeekMasterCard Europe has promoted UK head of marketing Rita Broe to the position of group head of European marketing.
Next reports profits hike
Marketing WeekNext has reported profits up 7.6% to £214.9m across its retail and catalogue business for the half year to July.