Rise of the tablet tykes
Jonathan BaconThe number of youngsters using tablet computers has mushroomed, fuelling demand for apps geared to children, but with security features that reassure parents.
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How to get fitted out with the intelligence to lead your brand’s modernisation
Branwell JohnsonHow many legacy consumer retail and service brands have managed to transform themselves into 21st century powerhouses, shedding all the baggage, the costs and maybe the goodwill that is part of their decades-old heritage, to truly grasp the changes in customer behaviour and technology?
Just-Eat names first UK marketing chief
Seb JosephOnline takeaway aggregator Just-Eat has promoted trade marketing head Lucy Milne to the newly created role of UK marketing director to boost awareness in its largest market.
Marketers can capitalise on Celebrity Intelligence
Branwell JohnsonMarketers looking to give their brand a leading edge should subscribe to Centaur’s new service Celebrity Intelligence.
Volkswagen in homage to A-Ha’s Take on Me video
Russell ParsonsVolkswagen has taken inspiration from the award-winning video for A-Ha’s breakthrough 1985 hit ‘Take on Me’ for a US ad pushing its maintenance service.
Don’t be content with the old ways
Lou CooperClick here to see a bigger version of the infographic above
Q&A: Carphone Warehouse’s Julian Diment
Mindi ChahalJulian Diment, marketing director at Carphone Warehouse, talks about its new £10m ‘Each and Every Customer Counts’ campaign.
Mark Ritson: YouTube will never be a match for the telly
Mark RitsonTo be a marketer in 2013 is to encounter a peculiar form of propaganda in which all things digital are promoted as the replacement for, antidote to, and general nemesis of traditional media. That’s especially true for TV which, if the reports are to be believed, is on its last legs as a marketing medium.
Q&A: Ryan Holiday, director of marketing, American Apparel
Lucy TesserasAmerican Apparel’s marketing director (Ryan Holiday, above) has just published a book called Growth Hacker Marketing. Here he talks about how he will apply what he’s learnt.
Why two heads are better than one
Jonathan BaconClick here to see a bigger version of the infographic above
Training: Get in the groove and go with the data flow
Mindi ChahalOmnichannel marketing means freeing up your data and schooling employees in the analytic tools necessary to sharing digital content with social networks.
Marketing the Disney way
Lucy HandleyAs chief marketing officer at The Walt Disney Company EMEA and general manager for Disney Channels, Tricia Wilber is the ultimate multi-tasker, bringing the different strands of the business on to the same page, while responding to cultural change and not being afraid to take risks.
Living in a compelling material world
Lucy HandleyIndustry experts explain how by striking up conversation with the customer, the best content marketing really can drive a sale.
Q&A: Tricia Wilber, Disney
Josie AllchinAs part of Marketing Week’s profile of Disney’s Tricia Wilber, features editor Lucy Handley quizzes the brand’s CMO for the EMEA regions and general manager for Disney Channels about her biggest marketing challenges.
Absolut to take ‘interactive’ approach to global marketing
Seb JosephAbsolut is to crowdsource future online and experiential campaigns from drinkers through its revamped global marketing strategy to be a more “interactive” brand.