Making your messages strike home
Marketing WeekAlthough mums spend less time with media than the average consumer, the array of sources they rely on to aid purchasing decisions make this group an inaccessible but valuable target for marketers.
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Worth its weight in gold
Marketing WeekUsed properly, direct mail can become the backbone of a valuable marketing mix. By Maeve Hosea
TNT launches ‘attitudes to green issues’ mailing tool
Marketing WeekTNT Post has developed an environmental-based segmentation product that can allow marketers to target potential customers according to their attitudes to “green” issues.
RBS plans to resurrect Williams & Glyn’s brand
Russell ParsonsA Royal Bank of Scotland owned brand last seen on the high street 24 years ago could be resurrected as the bank comes under pressure to reduce some of its market share
Lego seals NickToons Xmas deal to push Bionicle
Stuart TurnerLego is to sponsor a daily slot on children’s TV channel NickToons to promote its Bionicle range in the lead-up to the Christmas period.
Even negative views improve brand image
Stuart TurnerBrands that open up an honest dialogue with consumers by using online channels to encourage positive and negative feedback are best placed to build trust and ultimately improve sales figures.
Lego launches competitions on Disney XD
Marketing WeekLego Games is teaming up with Disney XD, Disney’s first boy-focused kids TV channel, with a series of promotional activities over its first month of broadcasting.
Mars reviews UK media planning
Marketing WeekMars is understood to be reviewing its UK media buying business with a view to consolidating into one agency, following its acquisition of The Wrigley Company last year.
From rags to riches
Stuart TurnerThe rise of eBay and the economic slowdown has seen second-hand goods reach new heights of popularity. But age, sex and income still dictate the types of used items we buy.
Social change adds colour to grey market
Stuart TurnerReaching 50 no longer means slipping on furry slippers and curling up on the sofa with a cup of cocoa. Now financial marketers must get to grips with this age group’s many and varied sub-sectors if they are to gain from its growth.
Lego targets boys with ‘build a vehicle’ Nickelodeon drive
Stuart TurnerTV campaign invites fans to design a vehicle for chance to star in Lego City ad.
Think small for the potential of big rewards
Stuart TurnerResearch shows small firms are keener than ever to review their suppliers – a golden opportunity for service providers to demonstrate how they can be of value to the SME and win new business.
VW Golf ad focuses on classic values
Marketing WeekVolkswagen is launching a new television ad for its Golf marquee that sees return to communicating the classic values of the car, rather than the fantasy approach of recent campaigns like the controversial “Fight” campaign
Marketing in a recession
Stuart TurnerBrands should beware of adopting a one-size-fits-all approach to marketing in a recession, according to research by TNS, and should focus on the values their customers trust.
Customisation drive for the IS
Stuart TurnerLexus is launching a direct and digital marketing campaign to promote an upgrade offer to consumers, giving them free customisation of paint colours and alloy wheels or factory fitted satellite navigation systems.