Barclays kicks off Premier League bid to humanise its brand
Seb JosephBarclays has launched a TV ad to mark the start of its strategy to use the Premier League to own all moments of sportsmanship around football.
Barclays has launched a TV ad to mark the start of its strategy to use the Premier League to own all moments of sportsmanship around football.
The clamber to outlaw cold callers has claimed its first high-profile victim. Last week, one of the big six energy providers, SSE decided to put a stop to sales calls unless they are being made to existing customers or prospects that had at some point somewhere indicated they are interested in knowing more.
Lynx has launched two raunchy TV adverts starring glamour model Kelly Brook to generate viral buzz around its space-themed Apollo campaign.
Asda is looking to make its Chosen By You own-brand food range more “emotional” by adding real social media posts from customers about its products to packaging and point of sale where the items sit.
A lack of collaboration between chief marketing officers and chief information officers is hindering companies’ ability to produce effective multichannel marketing, according to a report.
BMW is launching a Siri-like artificial intelligence SMS information service to help promote and educate consumers about its first ever fully-electric car.
Twitter has hired former Ticketmaster CEO Nathan Hubbard as its first vice president of commerce as it looks to develop a service for brands to sell goods to consumers from within tweets to generate a new revenue stream beyond advertising.
Levi’s has promoted senior vice president of e-commerce Jennifer Sey to the role of global chief marketing officer as the latest in a string of marketing hires designed to reach a new generation of fans.
Ebay UK has appointed former BSkyB director Sarah Calcott to lead marketing in the region following the departure of previous UK marketing director Amanda Metcalfe.
Credit card comparison site TotallyMoney.com is launching a “first of its kind” three-way revenue share advertising campaign it hopes will grow the entire credit card comparison sector.
Marketers are failing to tap into consumers already starting to put their early Christmas ‘gift lists’ together, as research from eBay reveals that consumers begin researching such purchase as early as May.
Vodafone has launched its first 4G TV campaign, featuring long-standing brand ambassador Star Wars character Yoda.
Ecommerce giant Rakuten has agreed to acquire video-streaming service Viki in a deal reported to be worth up to $200m, as the Japan-based company seeks to use digital content to help aid its international expansion.
YouView is readying a £10m push designed to promote the simplicity of its on-demand service as it looks to acquire customers in the lucrative autumn TV season as many of the UK’s biggest programmes return to air.
Marketing Week has written a lot recently about the need for brands to be transparent about their data use. Be open about privacy policy and communicative about the methods used to target prospective consumers and you will see the results so the mantra goes.