Three launches Fleetwood Mac dancing horse ad
Lara O'ReillyThree is launching its major first brand campaign for four years, featuring a dancing Shetland Pony, as it looks to boost brand preference against its big spending rivals.
Three is launching its major first brand campaign for four years, featuring a dancing Shetland Pony, as it looks to boost brand preference against its big spending rivals.
One of Anheuser-Busch Inbev’s most senior marketers has dismissed claims it is selling watered down beer as “opportunistic” in a “litigious society” as it launches a tongue-in-cheek print advert to allay concerns it is misleading drinkers.
The Information Commissioner’s Office (ICO) is briefing smaller app developers on data protection obligations as it and other data protection authorities draft an official “opinion” on how developers should treat consumers’ data.
Volkswagen’s high-profile TV spot for this weekend’s Super Bowl (3 February) has been lambasted by critics for featuring a white actor speaking in a Jamaican accent.
ESPN is readying a content marketing push in partnership with FA Cup sponsor Budweiser as both brands look to exploit the global appeal of the tournament.
Brands are working hard to keep up with the changing digital universe. Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising.
New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
Advertising pays, that much is accepted, but to what extent does it actually boost the economy? According to an exclusive report from the Advertising Association, it contributes £100bn a year.
Tablets had record sales over Christmas but a report questions brands’ understanding of how to use them for effective marketing.
“There really is nothing quite like vodka,” said my friend Miguel as we clinked martini glasses and then drank them dry. I was in New York last week and a free evening meant that I had time to catch up with one of my oldest contacts in the wine and spirits business.
Changing TV viewing habits, both in terms of time and devices, means advertisers need to be smarter in their planning for time-sensitive ads.
As McLaren turns 50, brand director John Allert talks about life after Lewis Hamilton and widening its appeal with Sergio Perez.
New research examines what prompts women to recommend products and which media channels they prefer.
‘America’s greatest marketer’ Seth Godin on the reasons brands should take more risks and why consumer trust, not advertising, is the goal of the smart marketer.
The economic downturn continues to have a negative effect on salaries and promotions but there are other ways to keep employees happy.