With the World Cup less than 3 weeks away brands are ramping up their campaigns. So far Nike and Castrol are the winners, securing 3 of the top 4 spaces in YouTube’s most popular ads in April, while Evian’s Spider-Man dancing baby and Waitrose’s carrot and boy also stand out.
Engage Awards judges discuss whether marketing can influence business decisions without a boardroom seat.
Waitrose, Argos and Laura Ashley will be among the first brands to launch mobile commerce and marketing campaigns based on start-up Powatag’s technology, which allows consumers to buy products directly from ads on TV, radio, outdoor and in print.
Google has announced plans to start building driverless cars that “shoulder the entire burden of driving”.
Marketing automation might sound like it will turn marketers into robots and strip all creative thinking from their minds, but it is becoming much more prevalent, and to some, critical.
Adidas, Budweiser, Johnson and Johnson and Volkswagen are turning to real-time content marketing to exploit the tournament’s memorable moments and compete with broadcasters for second-screen viewers.
Marketers and business leaders from global brands BuzzFeed, Sony and Telstra debated the future of social marketing and the value of online communities at the LiNC ‘14 conference in San Francisco this week.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Ebay is to step up its reassurance campaign after perceptions of the brand plummeted in the days after revealed it was hit by cyber attack that compromised the personal data of its 145 million users.
O2 has closed down Clip It, the free video messaging app after just six months, saying the service was launched as a trial that was never intended to be long term.
The Royal Mail is planning to step up its efforts to promote the value of marketing mail to offset the structural decline in the UK letters market.
SABMIller is launching a smaller-than-average bottle for its flagship Peroni brand to target drinkers before they head out for the evening.
Google has knocked Apple from its position as the world’s most valuable brand, according to the annual MillwardBrown BrandZ study.
Jay Henderson, head of product strategy at IBM’s newly rebranded marketing technology arm Experience One (formerly Enterprise Marketing Management) talks to Marketing Week about how it will be positioning the new business, the move to outcome-based rather than discipline-led marketing and what B2C marketers can learn from those on the other side.
Guidance, when it comes to dense data protection regulation, is an absolute necessity for direct marketers. When your whole reason to be is data-driven marketing it is essential that you know what is right and wrong in the eyes of the law.