AB InBev turns to students to power big data drive
Seb JosephAB InBev is opening an analytics hub at the University of Illinois to gain insights into consumer preferences and industry trends in the hope of identifying new drinking occasions.
AB InBev is opening an analytics hub at the University of Illinois to gain insights into consumer preferences and industry trends in the hope of identifying new drinking occasions.
YouTube has released the top 10 most watched viral video ads in the UK from August with NBC capitalising on differences in American and British interpretations of ”football” to take the top spot. Below are the top 10 ads in order.
I can’t say for certain but when Dr Martin Luther King stood up on the 28 August 1963 in Washington DC to deliver his call for racial harmony and reveal the details of his “dream” for a better tomorrow, getting his personal finances in order was not first and foremost on his mind.
Guinness is looking to tug on the heartstrings of drinkers with a thought-provoking online advert to put the brand at the heart of friendship.
TSB has today (9 September) returned to the UK high street with a promise to offer “local banking” that helps UK “communities and customers thrive”. Marketing Week visited one of its flagship brands in London to talk to chief executive Paul Pester about the in-branch experience and what local banking means.
AB InBev is allowing online fans to gift friends a pint of Stella Artois with the launch of a social gifting app to drive sales across pubs and clubs in the UK.
Argos is hiring Stephen Vowles as its new marketing head with a remit to make the firm more consumer centric as it focuses on digital retail.
The Government plans to float the Royal Mail on the stock market “within weeks”, marking Britain’s biggest privatisation in decades and opening up the opportunity for the mail operator to offer businesses more modern marketing services and competitive prices.
Reebok is launching what it claims is an “aggressive” push to stand out in the fiercely contested sportswear retail arena by introducing outlets designed to foster local communities of fitness enthusiasts.
Mobile payments and NFC are in need of a rebrand if they are to scale more effectively, according to Tony Moretta, the top marketer at mobile operator joint venture Weve.
Despite years of losses and portentous writing on the wall editorials predicting the end is nigh for Royal Mail, the centuries old business is currently in relatively rude health with billions in revenue and profit on the up.
High street retailer Monsoon aims to improve the efficiency of its online marketing budgets by cutting back on the amount of commission payments it hands over to affiliate marketing partners.
Bar staff are being encouraged to refer to Stella Artois by its full name and not “Stella” as part of a marketing drive to promote the quality and craft of the beer in pubs and clubs across the UK.
Easyjet aims to “close the gap” in terms of customer preference with European flag carriers with the help of its latest campaign, according to marketing director Peter Duffy.
AB InBev is using crowdsourced insights from governments, private sectors, media experts and NGOs to shape future responsible drinking marketing initiatives as part of a wider drive to extend the reach of its efforts to new audiences.