Retailers focusing January marketing on traditional value-messaging and sales are missing an opportunity to target shoppers looking to treat themselves after Christmas, according to a report by eBay Advertising.
Fashion brand launches its first ‘webisode’ that sees its family of brand characters on a sailing adventure.
Data specialists discuss the age-old question and provide some unexpected answers.
Leading brands in the online dating sector are proactively addressing matters of consumer protection in a move separating themselves from less reputable companies.
Facebook has claimed it is now “a mobile company” after its better than expected fourth-quarter earnings were boosted by a surge in revenues from mobile advertising as smartphone users exceeded desktop ones.
Mooncup, the feminine hygiene brand, is taking on more traditional sanitary products in a “toe-to-toe rap battle” making bold environmental, health and cost benefit claims about its products.
Consumers are likely to share and view content that gives them an experience but marketers should not fall into the trap of over-branding.
Retailers are fighting a price war on children’s toys in the final days before Christmas as consumers demand bigger and better discount deals.
Retailers need to provide a consistent experience across all their shopping channels if they want to gain loyalty.
Rather than push products at people using advertising, brands including Red Bull and Benetton are using a strategy of creating interesting content to attract attention or sponsoring causes that capture their essence.
Government intervention, the massive popularity of apps and cloud computing are ushering in a new era of data sharing – which could finally put an end to every marketer’s nightmare, the ‘opt out’.
Cinema advertising is seeing a resurgence a digital media gives brands greater opportunities to target audiences.
The over-55s are becoming a tech savvy force with money to spend, so it is a wise move to adapt marketing strategies to make the most of the rising opportunities.
Ann Summers is launching what it claims is the “sexiest ever Christmas TV advert” as part of its festive campaign.
EBay and plans to ramp up its presence in offline shopping through initiatives such as click and collect as it looks to build a multichannel business.