The Fresh Thinker: Dare to compete
Mindi ChahalOur new series of interviews with industry fresh thinkers starts with a former Levi’s president who is disrupting the sports clothing market with his own brand.
Our new series of interviews with industry fresh thinkers starts with a former Levi’s president who is disrupting the sports clothing market with his own brand.
Creating a culture where experimenting is seen as vital and failure is not frowned upon can help brands make radical progress and boost success.
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This week’s column is an open letter to the members of the HR community generally engaged in what has commonly become known as employer branding. My message to this large and rapidly growing community can be summarised in a single word: Stop.
As it reaches its 21st birthday, executives from the retailer discuss changing purchase patterns, social media and the benefits of being part of a global set-up.
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The Festival of Marketing: Inspired by the Modern Marketing Manifesto, our new event has five core strands with 150 presentations, panels, roundtables, debates and much more.
Paul Trueman, head of marketing at Mastercard, talks to Marketing Week about the skills marketers will need to have in the future and the need to turn social conversations into purchases, after his presentation on Centre Stage at Marketing Week Live.
Apple and its sub brand iPhone are the two most desirable brands in the UK.
Coca-Cola is launching an experiential tour that will allow everyone to have a personalised bottle with their name on it, no matter how unusual.
Coffee shop’s marketing director on the evolving role of marketers and why mobile is still under leveraged.
Argos has appointed former Amazon exec Bertrand Bodson to the newly created position of digital director to steer its bid to be a digital-led retailer.
The UK’s largest mobile operator EE is targeting rival networks’ customers whose contracts are about to expire with a host of promotions and services as it looks to exploit its first to market with 4G advantage.
Honda is launching a global campaign celebrating curiosity to mark its 65th year.
Google must amend its privacy policy or face formal sanctions from the Information Commissioner’s Office (ICO) under the terms of the Data Protection Act, according to the regulator.