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Interactive Six 2008

Marketing Week

The latest Marketing Week Interactive Book is now available to download The fourth of our Interactive guides is packed with advice and opinion from leading industry experts in interactive media on the following topics.. Digital Disciplines: Search marketing, Affiliate marketing, Online advertising, E-mail marketing, Mobile marketing, Interactive TV, Web 2.0, E-commerce Campaign Planning: Creativity online, Online ad networks, Measurement and analytics, Usability, Convergence, Behavioural targeting

When silver turns to gold

Marketing Week

Marketers who still refer to internet users aged over 50 as silver surfers are not only patronising, but are failing to differentiate sub-groups of this expanding population that includes the UK’s most affluent consumers

Best Brand Performers 2008

Marketing Week

This is the second year that Marketing Week and BrandIndex, a subsidiary of the extremely well-known market research company YouGov, have got together to publish a list of the UKs top brands. If this were a TV awards show, at this point we would say that these were the only awards that mattered, because they were voted for by the viewers. We can say much the same thing about the tables that follow and with considerably more justification than many TV awards shows can claim, if recent admissions by a number of broadcasters are anything to go by.

Mars shelves 2008 Fling launch after stock fears

Marketing Week

Mars has pulled its only major new product development for 2008, Mars Fling, over concerns that it could not produce enough stock for the launch. The launch of Mars Fling, which has already been test marketed in Australia, was originally planned for the first quarter of this year (MW November 29) but was put back […]

Pulling down walls

Marketing Week

The National Trust stands accused of being stuffy and standoffish, but that could change with a new digital strategy to connect with the masses and an effort to show its campaigning side. By Rufus Jay

Online supermarket that makes financial sense

Marketing Week

Finding the best price for a product can be hard work, even more so if you’re dealing with financial products where a range of companies offer similar deals. Moneysupermarket helps overcome this hurdle by providing price comparison information across eight subjects. Indeed, its homepage boasts: “One search for cards, loans, insurance, mobiles and more.” The […]