Brands will benefit from marketers employing a little more creative thinking if the trend of consumers adopting cautious spending strategies becomes a long-term pattern of behaviour. By Louise Jack
Andy Murray, Lassie and packaging that pushes its organic credentials are being used by Highland Spring in a marketing campaign that aims to make it the UK’s number one bottled water brand. By Joe Fernandez
When former HBOS chief exec Andy Hornby was appointed chief executive of chemist chain Boots last week, it should not have come as a surprise to anyone watching his career.
Volkswagen Commercial Vehicles is launching a nationwide integrated campaign to promote its range of lifestyle vehicles.
Three quarters (75%) of British consumers think big, expensive TV ads are wasteful in the current climate, the survey carried out by media agency the7stars found. Meanwhile, eight out of ten say (81%) say they are also more aware of sales promotions as a result of the recession. Six out of ten say they are […]
Dana Dunne, AOL’s European CEO, has left the company in an organisational restructuring led by new global CEO Tim Armstrong, new media age can reveal.
Spinal Tap have launched a global digital marketing campaign to promote the release of their new album, Back from the Dead.
The Direct Marketing Association (DMA) has appointed Robert Keitch (pictured) and Mike Lordan as its two chiefs of staff to lead the overhauled organisation.
As consumers increasingly watch TV and use the internet simultaneously, marketers must think creatively to get their brand messages across to the surprisingly wide spectrum of media multitaskers.
More than two-thirds of marketers believe that Aviva’s rebrand from Norwich Union has been a success. Sixty-seven per cent of marketing professionals who responded to a marketingweek.co.uk online poll say the high profile six-month campaign has successfully communicated the name change.
A campaign to change the regulations that govern cold-calling from charity fundraisers is being launched by a charity telemarketing agency.
New media might extend the reach and speed of traditional media’s offer, but there’s no substitute for old-style content creation
I’ve been contributing to Marketing Week for about 15 years now. Since this is my last column I thought I would try to work out what I’ve actually learned over the years.
Brands that embrace the digital space have much stronger relationships with consumers than those that fail to exploit the power of the internet. By Louise Jack
The hard times aren’t over yet: fears of job insecurity and the economy worsening still abound, but for the first time since the recession hit home, CIM research finds most marketers optimistic about their business’ future and their ability to adapt to these tough times. By Louise Jack