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Ten content marketing trends you need to know for 2014

Tess Waddington

Content marketing topped the digital priority list in 2013, according to Econsultancy’s annual survey. Yet just 64 per cent of marketers agree that content marketing is set to “become its own discipline”, while only 38 per cent of companies have a defined content marketing strategy in place. Just 34 per cent have dedicated budgets to it and only 46 per cent have dedicated staff for it, judging by the results of the Econsultancy/Outbrain Content Marketing Survey 2013.