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Wrigley’s Airwaves sponsors powerboat racing team

Marketing Week

Wrigley’s Airwaves, the chewing gum brand, has added powerboat racing to its growing portfolio of extreme sport sponsorships. Airwaves has signed a one-year deal to be the principal sponsor of the Claygate Offshore Powerboat team in the latest phase of its Airwaves Pro campaign. The deal will includes TV coverage on ITV4, a corporate hospitability […]

Ryanair made false emissions claims

Marketing Week

The Advertising Standards Authority (ASA) has rapped Ryanair’s knuckles after receiving 48 complaints about claims made by the Irish low-cost airline in a series of ads criticising an increase in passenger tax. Ryanair ran four ads damning then Chancellor Gordon Brown for doubling air passenger duty (APD) to £10. The ASA upheld 34 complaints, including […]

Creativity key to growth

Marketing Week

Swedish icon Ikea stands accused of losing its way in terms of advertising and its sense of identity. Rupi Gohlar asks whether it can cut costs, reinvigorate itself and regain its reputation for tenacity?

Victory for Direct Line in battle of the ‘wheels’

Marketing Week

Insurance brand Direct Line has won the latest battle in its legal wrangle with rival Esure over the trademarking of a computer mouse on wheels. The insurers have been embroiled in a two-year battle over the trademark, which has culminated in the High Court backing Direct Line, which alleged that Esure’s application to trademark a […]

Seamless integration

Marketing Week

A credit and debit card confidentiality crisis earlier this year hasn’t stripped TK Maxx of its credentials as a cornerstone of the UK high street, despite arriving here just 13 years ago, says Matthew Gorman

Super rich set agenda

Marketing Week

The growing number of 100,000-plus earners in the UK not only spells great news for financial services brands but helps marketers spot trends that will be adopted in the next two to five years

Best of British

Marketing Week

Can Rolls-Royce – a brand synonymous with quality and Britain – put its troubles behind it following a German takeover and rediscover the glories of a golden age? asks Louise Jack

The smoking gun

Marketing Week

The ban on smoking in public places in England is a watershed in British social policy that will see public health rise to the top of the political agenda and mark a change in the way the UK socialises

Campaign of the month – Volkswagen

Marketing Week

Tribal DDB has won the May Creative Showcase award with its work for Volkswagen. The humorous campaign centres on a fictional clinic, “the Retreat”, where men can be cured of their mid-life crises, leaving them free to appreciate the understated style and integrity of a VW Passat. It includes a video-rich microsite, a rich media […]

This brand’s got legs

Marketing Week

Pretty Polly has suffered from a shrinking market, stiff competition and an image that’s not as sexy as it used to be. Louise Jack asks how the hosiery firm plans to turn its fortunes around

Childish endeavours

Marketing Week

The internet is crucial to today’s youth, yet online banner ads are not getting through to them. Peer influence is what counts and treating them as individuals could help to get your message across

Interactive June 2007

Marketing Week

The latest Marketing Week Interactive Book is now available to download The fourth of our Interactive guides is packed with advice and opinion from leading industry experts in interactive media on the following topics.. Digital Disciplines: Search marketing, Affiliate marketing, Online advertising, E-mail marketing, Mobile marketing, Interactive TV, Web 2.0, E-commerce Campaign Planning: Creativity online, Online ad networks, Measurement and analytics, Usability, Convergence, Behavioural targeting

Online Marketing 2007

Marketing Week

The focus of Online Marketing 2007 will be on social media, digital and online public relations. Keynote speakers will include executives from Google, General Motors UK and Ireland and Lego.