Lego to co-create marketing campaign with UK fans
Lara O'ReillyLego is co-creating a marketing campaign with its UK fans which will see them suggest ideas for new products that will be brought to market globally.
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Consumers value stores’ appearance and atmosphere
Jonathan BaconClick to enlarge Research reveals that while product and price are most important in retail, ambience and environment are also key.
A personal touch gives smarter rewards
Mindi ChahalUsing data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring.
The fabric of retail is changing
Lucy TesserasDigital innovations are enabling online retailers to offer highly personalised, boutique-style services to shoppers, who like it so much they are spending more
At last, the ‘cool’ factor is in sight for Google Glass
Tess WaddingtonIt started out as just a night at the movies. In January, a local man took his wife to Easton Mall in Ohio to watch the new Jack Ryan spy film – Shadow Recruit. Half-way through, fiction suddenly turned into frightening reality when he was approached by a man from Homeland Security. The officer snatched the man’s spectacles off his face and insisted he, and his wife, immediately leave the theatre.
What’s your chief marketing officer really thinking?
Jonathan BaconMarketing Week delves inside the minds of CMOs and finds that understanding data, finding talent and being relevant to their jobs are their key concerns.
Toy sector hopes for Easter holidays boost
Mindi ChahalDownload the full infographic here After a flat year, brands are pinning their hopes on film releases and innovations in outdoor and tech toys to lift sales.
Should you recruit a marketer’s apprentice?
Morag Cuddeford-JonesHiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.
Home Retail Group to lean on data to hone marketing
Sarah VizardArgos and Homebase owner Home Retail Group has said it is looking to make more of the data it has on its customers by launching more targeted and relevant promotions as it aims to build on its strong rise in profits amid signs that its turnaround strategy is paying off.
Argos’ ‘digital transformation’ on track as mobile sales soar
Russell ParsonsArgos’ efforts to transform itself from being a catalogue to a digital-led business appear to be progressing well with the retailer revealing online sales now account for 44 per cent of total sales.
Harvey Nichols hires former O2 brand chief as marketing director
Sarah VizardHarvey Nichols has appointed former O2 head of brand Shadi Halliwell to the newly created role of group marketing and creative director as the retailer restructures its press and marketing department.
Social media has come a long way in a short time
Russell ParsonsA poll by the Direct Marketing Association has crowned Facebook as the most “marketing friendly” social media channel.
Lush positions itself as ‘more than a soap shop’
Sarah VizardLush is making a digital push to improve its ‘disparate’ global brand presence with a relaunched website focused on content and ‘deli-style cosmetics’ that aims to communicate the story behind its products and ethical values.
Apple launches sustainability ad push – but can’t resist taking a dig at rivals
Lara O'ReillyApple has launched an ad campaign to tout the company’s environmentally friendly credentials, a push that also appears to take aim at its “copying” rivals.
DM has come out of the recession stronger than ever
Russell ParsonsIt’s early days but, whisper it, the UK appears to be at the start of an actual economic recovery. News real wages are to rise, which means average wages are set to increase by more than inflation, will resonate more than abstract talk of growth forecasts.