Cineworld is to allow external website publishers to use cinema, film information and performance schedules from its website through the Cineworld Cinemas application programming interface (API).
Skype has partnered with Crystal Entertainment to introduce Skype calling into television programmes.
Hovis is to invest £5m towards an integrated marketing campaign for its newest loaf, Hovis Hearty Oats.
Multi-media in-store activity can boost the additional sales uplift from promotions by an average of 25%, according to new research commissioned by The Co-operative.
UK digital ad spend neared £2bn in the first half of the year as the online industry bounced back from recession, according to the IAB.
Marks & Spencer has appointed Jan Heere as its new director of international to lead the international growth plans the retailer outlined in November.
Brylcreem and Lebara Mobile have been signed as sponsors of YouTube’s live streaming of cricket’s Indian Premier League (IPL).
Anheuser-Busch InBev, the world’s largest brewer responsible for brands including Stella Artois and Becks, has reported a “significantly better” 2009 after profit rose to $4.6bn (£3bn) from $1.9bn (£1.3bn) in 2008, buoyed by its decision to increase marketing spend by 2.1% globally.
The Office of Fair Trading (OFT) is to investigate several companies that offer consumers cash for their unwanted gold items after complaints about their business practices.
Unilever, the owner of brands including Dove and Peperami, is to beef up its marketing capacity by recruiting 30 new marketers and a UK brand director.
Digital and direct agency TMW is to run a hard hitting campaign to raise awareness of male suicide. The direct marketing campaign will target 100 CEOs, or organization heads, that have a high investment in young men aged between 15 and 35. Each will be sent an emotive pack in the form of a hand-addressed […]
Budget airline Ryanair has appointed Webloyalty, provider of incremental revenue for online businesses, to work on driving repeat customer business by way of a shopper discount scheme.
Crossroads Care, Britain’s leading carer-support charity, has undergone a brand refresh and for the first time launching marketing activity in a bid to raise its profile.
Cigarette brand Marlboro is launching a new premium brand in the UK.
A Marketing Week special report this week featured several brands and agencies extolling the virtues of direct mail.