Nike is capitalising on brand ambassador Wayne Rooney’s eagerly anticipated first match at this year’s European Championship football tournament with a TV spot, a move that comes ahead of the England team’s crucial clash against Ukraine tonight (19 June).
British Airways will be promoting its status as a Team GB Olympic partner with a television advertisement during the European Championship England v Ukraine football match tonight (19 June).
Microsoft plans to use experiential marketing tactics more as it looks to push the experiences its combined multi-sector products offer, including its forthcoming range of tablets.
Despite being one of the smaller trade bodies representing the interests of one of marketing’s lesser channels in terms of spend, the Direct Marketing Association is proving to be a doughty, and occasionally sparky example to the other defenders of the marketing faith.
A consortium led by former Everything Everywhere chief executive Tom Alexander is understood to be lining up a takeover of the Orange and T-Mobile group in the UK.
Phones 4U is taking on a “less polarising approach” in its next marketing campaign as it looks to appeal to a wider audience with ads pushing its upgrade service.
Heineken UK is to extend its Strongbow brand for the first time with the launch of a pear variant as it looks to exploit the increasing popularity of flavoured ciders.
The Direct Marketing Association is launching a campaign to showcase the creative possibilities the channel offers marketers, one of several initiatives the body plans to bolster investment and the perception of DM following a recent drop-off in spend and concern over the impact of controversial data laws.
Brands that have adopted an ‘implicit consent’ approach to complying with the new cookies law, which requires user permission to use cookies, are seeing a near 100% acceptance rate, according to the first major analysis since the European Union-wide directive came into force last month.
Heineken UK has introduced a redesigned brand logo for Strongbow in a bid to create more cut through in the increasingly competitive cider market.
LinkedIn and other sites suffering data breaches at the hands of hackers are risking long term brand damage by not dealing with the issue quickly enough and communicating to users using appropriate channels, according to industry experts.
Data is discussed in increasingly reverential tones within the marketing industry. “The oil in the marketing machine” as someone (probably) once said.
Whether you were partying at our annual awards or had to miss out, catch up with the events of the evening in this highlights video.
Growth in search marketing spend is forecast to slow this year as marketers choose to shift their digital budgets to mobile and social channels, according to a report.
Do you have the brain of a leader? Read this week’s cover feature where we explore the personality traits of the world’s top marketing talent This year’s Marketing Academy scholars want to be leaders of the future, but do they have what it takes? We reveal the results of some of their psychometric personality tests […]