Smoothing out troubling issues
Lucy TesserasWith guidelines on the way, cosmetic surgery providers are finding new ways to market their services.
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Retailers miss out on data over distrust
Mindi ChahalClick here to see a bigger version of the infographic above
Q&A: Alex Owens, head of insight, data, tools and segmentation, Sainsbury’s
Josie AllchinSainsbury’s Alex Owens reveals how the retailer uses insight to help the brand.
Does your CEO surpass the Windows test?
Tina DesaiHow do you know if your chief executive is crap? It’s a question rarely asked by those further down the organisational ladder – especially humble marketers. The combination of corporate culture, dissonance reduction and internal propaganda usually befuddle most employees into believing that their ultimate boss is an amazing, charismatic genius who can do no wrong.
Mini praises fans’ creativity with ‘not normal’ campaign
Ronan ShieldsMini has kicked off its latest UK campaign which aims to position its relationship with its customers as ”Not Normal” by sourcing images of customised Minis from vehicle owners to be posted both online and on digital poster sites.
Gmail filtering system heightens the need to engage
Russell ParsonsEmail marketers have a lot of things going for them.
Marmite returns to TV to launch £2m ad push
Seb JosephMarmite is back on TV screens after a two years with a tongue-in-cheek advert created to spoof animal rescue documentaries.
Ikea AR app lets users see how furniture would look in their homes
Lara O'ReillyIkea has created an augmented reality app that allows customers to see how its products would fit into their homes as it looks to boost its online and mobile sales and limit returns of ill-fitting furniture.
YouTube stars coming to the fore in branded content
Seb JosephBrands have long turned to so-called YouTube stars hoping to be handed a formula for viral success only to be frustrated in their search. Kellogg’s, Chevrolet and Cadbury are among a small group of brands now going a step further and co-creating content with the platform’s top talent in a bid to access millions of potential advocates for the budget of Beyonce’s hair products.
Three plugs pay-as-you-go with pug dog
Lara O'ReillyThree is following up its popular dancing Shetland Pony ads with a spot featuring a real-life pug dog wearing a knitted party hat in a campaign that marks the first time the mobile operator has spent significantly on promoting its pay-as-you-go deals.
Budweiser kicks off global music campaign with Jay-Z ad
Seb JosephBudweiser has launched a stylish black and white TV advert starring Jay-Z to mark the launch of its first global music campaign.
Top 10 most watched YouTube ads
Josie AllchinO2’s call to arms for the nation to be ‘more dog’ proved the popular ad on YouTube in July, while excitement following the arrival of the Royal baby helped Carling score a viral hit.
How to make the most of your budget using social media
Josie AllchinBrands are increasingly putting resources behind social media activity in response to consumers who use it as a key channel to communicate with them. Marketing Week brought together seven executives with social media as part of their remit to discuss how they justify the spend in terms of both time and money.
Is it time to rebrand direct marketing?
Russell ParsonsDirect marketing has had a lot of bad press of late. Almost every day in the early part of the summer we were presented with stories of rogue telemarketers and SPAM texters and their nefarious ways.
Coca-Cola tries to prove it can be part of a balanced diet
Seb JosephCoca-Cola GB has launched an advertising push to try and prove its drinks can be incorporated into a balanced diet as part of ongoing efforts to tackle criticisms it is not doing enough to curb nationwide obesity levels.