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RBS moots sale of insurance arm

Marketing Week

Royal Bank of Scotland (RBS) is understood to be considering selling its insurance business, which includes the Direct Line and Churchill brands, in a bid to raise money. It is expected to outline strategic options for the division tomorrow (April 22) at its annual meeting. RBS, Britain’s second biggest bank, is also expected to reveal […]

ASA refers Ryanair to OFT

Marketing Week

The Advertising Standards Authority (ASA) has responded to news that Ryanair is referring the standards body to the Office of Fair Trading (OFT) by confirming it has already lodged a complaint against the low-cost carrier. The ASA has referred Ryanair to the OFT for “persistent failure to abide by the Code of Advertising Practice (CAP)”. […]

ASA rejects mistreatment concerns over dog in VW ad

Marketing Week

A VW Polo ad featuring a singing dog has sparked 500 complaints to the Advertising Standards Authority (ASA), but the regulator says it will not investigate. The 30-second execution by DDB London features a Jack Russell “singing” in the front seat of a car, but then cuts to shots of the animal shaking and cowering […]

Blaze the green trail

Marketing Week

Such is the complexity of green issues that consumers are seeking leadership and guidance from brands, and they increasingly expect this to be achieved through action – such as M&S’s Plan A

Pioneers seize the initiative

Marketing Week

Just under a year ago, eight of the UK’s most powerful chief executives stood side by side with then Prime Minister Tony Blair and pledged to take action against climate change. Robert Lester learns the Together initiative has done much to reduce CO2 emissions, but there is a long way to go

Reaching for the rungs

Marketing Week

The property ladder is becoming increasingly hard for young people to get a footing on, and many more are being forced to rent or live with their parents as property prices soar beyond their reach