The Royal Mail and the Communication Workers Union’s Christmas truce does not have the same resonance as the temporary cessation of frontline hostilities between Allied and German troops on Christmas Day 1914, but it will provide some relief for those direct marketers and online retailers reliant on the postal service.
Online DVD rental service LoveFilm is launching a charades-style direct marketing campaign this Christmas.
Robert Keitch, chief of Membership & Brand at the Direct Marketing Association, looks back at a tumultuous year and forward to 2009 in the hope of better times ahead.
The French Culture Ministry is considering introducing a tax on online advertising for major social networks and search engines, including Google and Facebook, to increase its arts funding.
Feminine hygiene brand Bodyform is to sponsor the US television series The Hills on MTV and Viva Channel.
Everything Everywhere CEO Olaf Swantee is pinning his hopes on 4G internet services and the proposed joint venture (JV) with O2 and Vodafone to bolster the mobile operator’s role in the UK’s digital economy. Read the full story here.
MPs are increasing pressure on the advertising watchdog to ban campaigns featuring airbrushed images if they are found to be ’socially irresponsible’, after two L’Oreal ads were withdrawn for using ’misleading’ images of model Christy Turlington and actress Julia Roberts.
BlackBerry’s brand reputation has slumped following the global service outage that affected its handsets last week.
Asda is taking on Argos in a new price war over toys in the crucial run-up to Christmas.
Domino’s has partnered with Virgin Wines club as part of its efforts to appeal to a wider range of customers by offering an upmarket dining experience.
The Advertising Association is readying a communication campaign to boost understanding among opinion formers, such as politicians, of the economic and social benefits of advertising.
The Bupa Great Run Series has signed up Asics as its official sportswear and running shoe partner to replace Nike.
Everything Everywhere is developing its mobile television platform as part of a series of changes that are designed to meet the estimated “six fold” increase in mobile viewing over the next three years.
Facebook faces a PR storm after hiring PR firm Burson-Marsteller to push negative stories about Google in the press, according to reports.
Cadbury Dairy Milk is launching its latest Glass and a Half Full Productions brand ad as part of a £6.2m campaign. The “charity shop” ad features second-hand clothes coming to life and dancing to Jermaine Stewart’s 80s hit ’You Don’t Have To Take Your Clothes Off’. The TV ad launches today (6 May) in the […]