Aviva elevates CMO Mackenzie’s role
Lara O'ReillyAviva has elevated CMO Amanda Mackenzie to its new group executive team, designed to help steer the company’s turnaround and “regain the respect” of its shareholders.
Aviva has elevated CMO Amanda Mackenzie to its new group executive team, designed to help steer the company’s turnaround and “regain the respect” of its shareholders.
The latest campaign for SCA-owned paper towel brand Plenty features long-running campaign icon Juan Sheet showing the product’s abilities when wet.
Czech brewer Budvar can continue to use the Budweiser name in the UK, following the latest chapter in a long-running dispute with AB-Inbev, the maker of the US Budweiser beer.
Nissan is preparing a major push for its Leaf electric car brand in a bid to take advantage of an expected surge in demand for electrical vehicles over the next ten years.
The amount spent on content marketing is to rise significantly this year, according to data from the Content Marketing Association but industry experts have warned marketers to consider the numerous pitfalls that could cause brand damage before diving head first into what is still a relatively new marketing discipline.
British Airways has launched Know Me, a new approach to customer service that gives flight and airport staff immediate access to customer data on iPads. It will be a powerful tool, but BA must be careful what it does with it.
Royal Bank of Scotland communications head, Andrew Wilson is to leave the banking group to join WPP, prompting a reshuffle of its senior marketing and PR reporting lines.
Business-to-business advertisers are venturing into digital outdoor, attracted by the prime locations and ability to offer detailed audience metrics. Matthew Valentine explores the trend.
Locating staff with the right skills and attitude is crucial. Steve Hemsley speaks to a panel of marketing and HR professionals about sourcing talent, even if it comes from outside the industry.
Shazam has come a long way from its beginnings as a music discovery service. MaryLou Costa talks to Beatrice Farina, VP of marketing and communications, about the brand’s evolution, its move into TV and what developments the future may hold.
‘Big data’ is a term currently in vogue in marketing circles but what does it mean and what are its practical implications for marketers and brands? Our panel of experts give their take on the subject. By Maeve Hosea
Research seen exclusively by Marketing Week suggests there are many factors affecting the success of a sampling occasion, as consumers look for more than just a freebie.
The top 100 global brands shows Apple increasing its lead and the top brands getting younger, while businesses that have a purpose beyond profit – and women on the board – thrive.
A ready stream of customer data is one thing, but being geared up to apply that insight at an increasingly personal level and fuel a brand’s growth is another, finds Matthew Valentine.
Price comparison websites and word of mouth recommendations are increasing the chances of consumers changing brands to save money – but not at the expense of a good customer experience.