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Generation LX

Marketing Week

Wealthy over-55-year-olds are spending more on luxury goods than ever before, yet they are as diverse in their responses to advertising as any other generation. Marketers must not alienate them

Mars forced into u-turn over animal products

Marketing Week

Mars UK has performed a u-turn over plans to use animal products in its chocolate bars after hundreds of complaints from vegetarians. The company has taken out a series of adverts in today’s (Monday) national press highlighting its decision to not to change the whey in products such as Mars bars and Maltesers from a […]

Brown bread rising

Marketing Week

Bread consumption remains stable in terms of penetration, but brands that are perceived to offer a health benefit are taking an increasing slice of the market as the drive to improve our diet continues

Integrated Viewpoints

Marketing Week

The good news is that today’s proliferation of media give marketers a myriad of ways to communicate with consumers. The bad news is that consumers have so much choice in how they receive messages, all too often they choose not to receive a brand’s messages at all. And if they feel that a brand is being too pushy with its marketing, not only do they complain, but thanks to the internet, their complaints can reach an extremely wide audience.

Pyramid sales

Marketing Week

Toblerone is undoubtedly an iconic brand in the confectionery market. But is launching a new variant enough to build the brand without increased marketing support? By Matthew Gorman

Wrigley to attack rival Trident with UK launch

Marketing Week

The Wrigley Company is plotting the launch of a chewing gum brand to spearhead its counterattack against Cadbury-owned rival, Trident. Called 5, the sugar-free stick gum range unveiled in the US in March, will be one of Wrigley’s most significant launches for several years. It is understood that it will be brought to the UK […]

Brand sticking power

Marketing Week

With its near monopoly on the UK chewing gum market torpedoed by rival Cadbury’s launch of Trident, Rupi Gohlar asks what Wrigley can do to wrest back the initiative from its competitor