HMV Group combines HMV and Waterstone’s marketing teams Depressing as it was to read the stark details of the COI cuts this week, the news didn’t exactly come as an unexpected shock. The Coalition Government has promised to reduce the deficit and will win plaudits with any tough move it can make, even if it […]
ITV has appointed Royal Mail boss and former ad agency executive Adam Crozier as chief executive.
Virgin Media is to open its first London high street stores by the end of the year as part of a bid to treble its retail footprint ‘in a year’.
Aviva, the life insurance provider is holding a global review of its media planning and buying accounts.
The protracted stand-off between Royal Mail and its employees over jobs, pay and services and the associated strikes has severely dented the postal service’s brand reputation.
Google has launched its first major campaign in the UK to push its business applications.
The Branded Content Marketing Association (BCMA) has secured cross-industry support to develop its service to measure the effectiveness of all forms of branded content.
Against all odds – postal strikes, technological advancements, environmental concerns and the economic downturn – direct mail retains its appeal to executives and marketers alike.
YouTube has launched its first ad campaign to promote its new full-length TV show service.
There are an array of topics occupying the minds of teenagers this year end. The X-Factor, relationships, Twilight and Gossip Girl to name but four but not, I wager, lifeboat crews and lifeguards.
Marketing Week speaks to O2 Money commercial director Simon Cottenham and O2’s head of product for mobile payments Nathan Cushnie about how the new mobile payments app, O2 Wallet, will work for users and partner brands. O2 Wallet is set to launch in the UK by the end of 2011. https://www.youtube.com/watch?v=EBdX–hHKq4
Budweiser has unveiled new packaging for its cans as part of its bid to become a “truly global” brand.
Everything Everywhere, the joint venture between Orange and T-Mobile, is to launch the UK’s first commercial contactless mobile payment systems.
Domino’s has partnered with Virgin Wines club as part of its efforts to appeal to a wider range of customers by offering an upmarket dining experience.
The Advertising Association is readying a communication campaign to boost understanding among opinion formers, such as politicians, of the economic and social benefits of advertising.