Crowdfunding: Money talks and connects
Lucy HandleyNew methods of financing business not only help brands to launch or grow, they also enable marketers to get closer to customers.
New methods of financing business not only help brands to launch or grow, they also enable marketers to get closer to customers.
Affiliate marketing can help struggling publishers to generate income from online media and provide brands with a platform to reach and engage with new audiences.
Royal Bank of Scotland and Natwest are trying to nab customers from rivals by tempting them with a scheme that gives them cashback or rewards when shopping with their debit cards at participating retailers.
As consumers increasingly look for tailored products and services, brands are moving away from a ’cookie-cutter’ approach and adapting according to location.
With guidelines on the way, cosmetic surgery providers are finding new ways to market their services.
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Sainsbury’s Alex Owens reveals how the retailer uses insight to help the brand.
How do you know if your chief executive is crap? It’s a question rarely asked by those further down the organisational ladder – especially humble marketers. The combination of corporate culture, dissonance reduction and internal propaganda usually befuddle most employees into believing that their ultimate boss is an amazing, charismatic genius who can do no wrong.
Mini has kicked off its latest UK campaign which aims to position its relationship with its customers as ”Not Normal” by sourcing images of customised Minis from vehicle owners to be posted both online and on digital poster sites.
Email marketers have a lot of things going for them.
Marmite is back on TV screens after a two years with a tongue-in-cheek advert created to spoof animal rescue documentaries.
Ikea has created an augmented reality app that allows customers to see how its products would fit into their homes as it looks to boost its online and mobile sales and limit returns of ill-fitting furniture.
Brands have long turned to so-called YouTube stars hoping to be handed a formula for viral success only to be frustrated in their search. Kellogg’s, Chevrolet and Cadbury are among a small group of brands now going a step further and co-creating content with the platform’s top talent in a bid to access millions of potential advocates for the budget of Beyonce’s hair products.
Three is following up its popular dancing Shetland Pony ads with a spot featuring a real-life pug dog wearing a knitted party hat in a campaign that marks the first time the mobile operator has spent significantly on promoting its pay-as-you-go deals.
Budweiser has launched a stylish black and white TV advert starring Jay-Z to mark the launch of its first global music campaign.