Ryanair’s chief marketing officer Kenny Jacobs joined the often-criticised airline just eight weeks ago, charged with improving marketing at the company and communicating the new face of the brand, which is now focused around better customer service and experience. Jacobs discusses how Ryanair will improve brand perceptions using data, digital, CRM and, for the first time, TV advertising.
Ryanair is taking aim at rivals such as BA and Lufthansa in a marketing offensive that recently appointed chief marketing officer Kenny Jacobs hopes will make the brand as “liked as it is useful”.
The Post Office has appointed insurance group RSA’s top marketer Pete Markey into the newly created position of chief marketing officer.
Vodafone is readying a “network differentiation” marketing campaign that aims to highlight the dependability of its network by telling the story of a fireman’s wife and how she is reassured she can always stay in touch with her husband.
BT is plotting a return to consumer mobile more than a decade after it exited the market after signing a deal with mobile operator EE to replace Vodafone as its virtual mobile network operator in the UK.
Everyone these days has a funny story about how the internet thinks they have an unhealthy penchant for something – lingerie, perhaps, or leather upholstery – because of some careless act of idle browsing that has led to being incessantly followed around by targeted ads.
It’s taken a long-time but this week I finally became a victim of spam texters and nuisance callers.
News UK is on the verge of signing a deal with a “prominent” research house and at least one other media owner outside the newspaper industry to commission a study it hopes will create a new universal tradeable metric to determine the success of advertising across platforms.
Asos and Nike are teaming up for the first shoppable video web chat on Google+ to celebrate 27 years of Nike’s Air Max trainer with the first “Nike Air Max Day”.
Reports emerged once again this week that Facebook is slashing the percentage of fans that will see brands’ organic page posts. This isn’t new news, by the way, so it’s astonishing brands are still chasing Likes (some even buying fake fans) and celebrating “milestones” like reaching 1 million fans as if they’ve just won the World Cup.
PayPal has expanded the range of payment services it offers users of its app introducing pre-order and pay at table functions that account holders can use in restaurants.
The news that Asos was trialling a loyalty scheme had the brand’s legion of fans roaring with excitement. Not only would they be able to get their hands on the latest fashion trends, but they’d be rewarded for doing so. The 325,000 chosen ones gloated, the rest looked on in envy.
Pernod Ricard is to introduce real-time media buying for its Malibu brand, one of several digital marketing initiatives being readied to enhance the drink’s profile among younger consumers.
Lloyds Banking Group is stepping up efforts to develop more digital products and services across its brand portfolio taking on additional resource and setting up units dedicated to innovation.
Mobile World Congress 2014: Marketing Week asked Fujitsu’s EMEA product marketing director James Maynard how marketers can harness technology that makes users feel, as well as see, textures on a tablet screen.