Top 10 most watched YouTube ads
Josie AllchinO2’s call to arms for the nation to be ‘more dog’ proved the popular ad on YouTube in July, while excitement following the arrival of the Royal baby helped Carling score a viral hit.
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How to make the most of your budget using social media
Josie AllchinBrands are increasingly putting resources behind social media activity in response to consumers who use it as a key channel to communicate with them. Marketing Week brought together seven executives with social media as part of their remit to discuss how they justify the spend in terms of both time and money.
Is it time to rebrand direct marketing?
Russell ParsonsDirect marketing has had a lot of bad press of late. Almost every day in the early part of the summer we were presented with stories of rogue telemarketers and SPAM texters and their nefarious ways.
Coca-Cola tries to prove it can be part of a balanced diet
Seb JosephCoca-Cola GB has launched an advertising push to try and prove its drinks can be incorporated into a balanced diet as part of ongoing efforts to tackle criticisms it is not doing enough to curb nationwide obesity levels.
Accreditation scheme to identify legitimate telemarketers planned
Russell ParsonsDirect marketing chiefs are looking to reassure the public that not all telemarketers are rogue operators making nuisance calls by developing an accreditation scheme that will be awarded to companies that meet industry standards of ethical practice. The move comes as the chairman of the all-party group on nuisance calls pressures the Government to introduce additional measures to block calls and text messages passing over UK telephone networks.
‘Happy Telephone Company’ HTC debuts Robert Downey Jr. ad
Lara O'ReillyHTC has launched an epic, special effect-ladened TV ad starring Ironman actor Robert Downey Jr. as part of a $1bn brand campaign designed to turnaround its recent fortunes.
Ebay to offer high-street stores online shopper data
Seb JosephEbay is to share data with high-street retailers, which will enable employees in bricks in mortar stores to see information about the shopping habits of individual customers in real-time.
John Lewis launches first insurance ad
Lara O'ReillyJohn Lewis has launched its first TV campaign for its home insurance products, designed to “standout” in the crowded insurance market with its emotional messaging.
Barclays kicks off Premier League bid to humanise its brand
Seb JosephBarclays has launched a TV ad to mark the start of its strategy to use the Premier League to own all moments of sportsmanship around football.
Cold calling can improve the customer experience
Russell ParsonsThe clamber to outlaw cold callers has claimed its first high-profile victim. Last week, one of the big six energy providers, SSE decided to put a stop to sales calls unless they are being made to existing customers or prospects that had at some point somewhere indicated they are interested in knowing more.
Lynx launches racy Kelly Brook ads
Seb JosephLynx has launched two raunchy TV adverts starring glamour model Kelly Brook to generate viral buzz around its space-themed Apollo campaign.
Asda to add social media recommendations to packaging
Lara O'ReillyAsda is looking to make its Chosen By You own-brand food range more “emotional” by adding real social media posts from customers about its products to packaging and point of sale where the items sit.
‘CMO and CIO silos are threatening effectiveness of marketing’
Lara O'ReillyA lack of collaboration between chief marketing officers and chief information officers is hindering companies’ ability to produce effective multichannel marketing, according to a report.
BMW uses Siri-like tech to promote electric car
Lara O'ReillyBMW is launching a Siri-like artificial intelligence SMS information service to help promote and educate consumers about its first ever fully-electric car.
Twitter hires first head of ecommerce
Lara O'ReillyTwitter has hired former Ticketmaster CEO Nathan Hubbard as its first vice president of commerce as it looks to develop a service for brands to sell goods to consumers from within tweets to generate a new revenue stream beyond advertising.