The Government is planning a new direct marketing push to boost its Healthy Start voucher scheme aimed at pregnant women and mothers of young children on means-tested benefits. The Department of Health wants to boost the number of women using the voucher scheme and reduce misuse of the vouchers via a direct mail education campaign […]
Gary Leih is to resign his position as chairman and CEO of Ogilvy Group UK to concentrate on a venture of his own and will be succeeded by OgilvyOne chairman Paul O’Donnell.
Microsoft is selling its digital ad agency network Razorfish to the third largest marketing communications group Publicis Groupe for $530m (£318m).
It says something about the perilous state of the economy when marketers rejoice in data that shows marketing budgets are being slashed.
Helly Hansen, the Norwegian outdoor clothing brand, is promoting the opening of its first UK branded retail store by installing an indoor ski slope at Manchester’s Arndale shopping centre on Friday (23 October).
The Royal Mail and the Communication Workers Union’s Christmas truce does not have the same resonance as the temporary cessation of frontline hostilities between Allied and German troops on Christmas Day 1914, but it will provide some relief for those direct marketers and online retailers reliant on the postal service.
Online DVD rental service LoveFilm is launching a charades-style direct marketing campaign this Christmas.
Robert Keitch, chief of Membership & Brand at the Direct Marketing Association, looks back at a tumultuous year and forward to 2009 in the hope of better times ahead.
The French Culture Ministry is considering introducing a tax on online advertising for major social networks and search engines, including Google and Facebook, to increase its arts funding.
Feminine hygiene brand Bodyform is to sponsor the US television series The Hills on MTV and Viva Channel.
Everything Everywhere CEO Olaf Swantee is pinning his hopes on 4G internet services and the proposed joint venture (JV) with O2 and Vodafone to bolster the mobile operator’s role in the UK’s digital economy. Read the full story here.
MPs are increasing pressure on the advertising watchdog to ban campaigns featuring airbrushed images if they are found to be ’socially irresponsible’, after two L’Oreal ads were withdrawn for using ’misleading’ images of model Christy Turlington and actress Julia Roberts.
BlackBerry’s brand reputation has slumped following the global service outage that affected its handsets last week.
Asda is taking on Argos in a new price war over toys in the crucial run-up to Christmas.
Domino’s has partnered with Virgin Wines club as part of its efforts to appeal to a wider range of customers by offering an upmarket dining experience.