John Lewis unveils Christmas ‘love story’
Rosie BakerJohn Lewis has unveiled its hotly anticipated Christmas TV ad campaign featuring a snowman love story to demonstrate going the extra mile to find the perfect gift this year.
John Lewis has unveiled its hotly anticipated Christmas TV ad campaign featuring a snowman love story to demonstrate going the extra mile to find the perfect gift this year.
Molson Coors will invest heavily in product innovation in an attempt to “premiumise” its portfolio after admitting it is too focused on mainstream brands such as Carling and Coors Light.
AB Inbev says it is “disappointed” with Paramount Pictures for the way the Budwesier brand is portrayed in the latest Denzel Washington movie Flight because the drink is featured in scenes depicting alcohol misuse.
Marks & Spencer credits better alignment between marketing and buying operations with its improved performance in womenswear in the second quarter and signals future emphasis on mobile.
Debenhams evokes the emotion of going home for Christmas in its first festive TV ad for six years.
So, everyone is agreed. The industry, Government and MPs (on the Justice Select Committee anyway) have all pretty much concluded the proposed revision of European Union data laws would trigger apocalyptic repercussions for UK PLC.
Asda plans to overhaul its smartphone apps and launch several other mobile initiatives as part of its efforts to grow its multi-channel business.
Nintendo has launched the first ad campaign for its forthcoming Wii U console, positioning the gaming system at children and families – much like its predecessor.
Tesco has launched the first phase of its Christmas marketing activity with a TV ad to support its Clubcard Voucher Exchange.
The marketing industry has welcomed the conclusion of an influential group of MPs that proposed European-wide data protection laws are “too prescriptive”.
Twenty years ago this week the very first text message was sent. Over the last two decades, brands with a keen a eye on pervasive communication trends have taken to the humble SMS message with vigour.
An ad from Spotify drawing users’ attention to Lily Allen’s “Fuck You” track has been banned by the advertising regulator for its likelihood to cause “serious offence”.
Marketers need to do more to quell the opinion that all financial services providers are as bad as each other, because despite consumers’ low opinion of the brands, they are not bothering to switch.
Point-of-purchase advertising can be taken for granted, but it is a vital item in the marketing toolbox. Matthew Valentine speaks to a panel of experts about trends and developments.
Just Eat’s head of brand marketing Richard Murfitt explains how a political way of thinking has influenced the brand’s image.