Vodafone calls on Yoda to Jedi-power up 4G
Ronan ShieldsVodafone has launched its first 4G TV campaign, featuring long-standing brand ambassador Star Wars character Yoda.
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Rakuten continues acquisition trail with Viki purchase
Ronan ShieldsEcommerce giant Rakuten has agreed to acquire video-streaming service Viki in a deal reported to be worth up to $200m, as the Japan-based company seeks to use digital content to help aid its international expansion.
YouView readies Autumn ads to promote simplicity of service
Lara O'ReillyYouView is readying a £10m push designed to promote the simplicity of its on-demand service as it looks to acquire customers in the lucrative autumn TV season as many of the UK’s biggest programmes return to air.
When it comes to data, brands need to be a lot choosier
Russell ParsonsMarketing Week has written a lot recently about the need for brands to be transparent about their data use. Be open about privacy policy and communicative about the methods used to target prospective consumers and you will see the results so the mantra goes.
Google ordered to make ‘better proposals’ by EU competition chief
Ronan ShieldsEurope’s competition chief has has warned Google it must improve its proposed concessions to how it displays its search and advertising results to address antitrust concerns if it is to escape formal censure.
Good content is made for sharing
Jonathan BaconClick here to see a bigger version of the infographic above
Against the grain
Lucy HandleyThe Amira Foods chief plans to transform the commodity-led rice market by introducing attributes such as taste, quality and sustainability.
Mastercard ushers in digital wallet service to UK
Ronan ShieldsMastercard has announced the UK rollout of its digital wallet service dubbed MasterPass, with retailers including Argos, Boots, House of Fraser and The Hut Group, as well as credit card provider MBNA, confirmed as launch partners.
Mars ties with WWF to bolster Whiskas’ health credentials
Seb JosephWhiskas has struck its biggest tie-up to date with animal charity WWF in an effort to highlight its commitment to providing all round pet-care for cats.
How McDonald’s fell from employer hero to zero
Tess WaddingtonCongratulations to McDonald’s which has managed to keep costs down and flexibility up by putting most of its staff on ‘zero-hour’ contracts. The contracts, widely condemned by unions and politicians, essentially involve an employee committing to an employer without getting any commitment in return. No long term contract, no guarantee of regular work and no standard hours or stability of income.
Social network monitoring: Heard it through the social vine
Michael BarnettFor most brands the art of listening to social network conversations is in its infancy and there are questions over how much they reflect wider consumer behaviour.
The best deals the future has to offer
Mindi ChahalThe voucher codes and daily deals sector has boomed during the economic downturn but once the economy is back on track, how will brands persuade consumers to pay full price?
Facing up to the Facebook challenge
Lou CooperClick here to see a bigger version of the infographic above
Cadbury and Mars push to boost chocolate sales in slow summer months
Seb JosephCadbury and Mars are looking to generate demand around traditionally slow summer months with activity created to encourage consumers to purchase chocolate on different occasions.
Brand storytelling: Narrative theory
Jonathan BaconBrand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.