Ikea, the Swedish furniture giant, is to launch a “geo-targeted” campaign on UpMyStreet.com to promote its stores to nearby residents. The ads, designed by Danish agency Robert/Boisen & Like-Minded, include banners and skyscrapers, encouraging visitors to click through to the Ikea website. The campaign is targeted at people living near the furniture company’s Wembley and […]
Wrigley, the chewing gum and confectionery brand, has denied that it is reviewing its &£13m planning and buying account, held by MediaCom. Wrigley is understood to be carrying out a review in some of its European markets.
We at Unique Digital were fortunate enough to be invited to pitch in the recent Aviva pitch process (MW last week). We were also very grateful to be included in the final four agencies under consideration. While we did not win this account, I feel compelled by the experience to share my views on the […]
Aviva, the financial services giant, has awarded its £26m digital account to Aegis-owned digital agency Diffiniti after a final pitch against Harvest Digital.
Volkswagen has signed a three-year sponsorship deal with the David Beckham Academy. The company’s Touran model, a compact seven-seat multipurpose vehicle (MPV), becomes the academy’s official automotive partner. Volkswagen will provide school children with free transport to and from the academy as part of the deal. It is estimated the company will transport 10,000 children […]
While it is encouraging to see the debate rumble on regarding the contribution of sports sponsorship to the marketing mix (MW last week), it is sad to read some of the rather blinkered views being expressed in relation to Nationwide’s decision to adjust its marketing mix towards additional television advertising. Our agency has worked extensively […]
Until now I’ve been “slightly interested” in the debate (MW December 8) concerning Nationwide’s decision to come out of sports sponsorship and return to mainstream advertising (while swimming against the rip tide of brands coming the other way). But it suddenly struck me (better late than never), it’s a very simple issue that has nothing […]
Nationwide’s decision to end its sponsorship of the Football Association in favour of increasing its television spend “flies in the face of established wisdom”, according to sponsorship experts. The building society, which during the past ten years has been an official partner of the England team and of the FA Cup, announced last week that […]
Argos is teaming up with charity Help the Hospices to launch a customer donation scheme in an effort to raise &£250,000 in two years. Tick To Give enables consumers to make an additional 20p payment by marking a box when placing an order with the retailer. The extra cash will be given to the hospice […]
M&C Saatchi has won a major slice of insurance brand Direct Line’s £35m creative account from incumbent Clemmow Hornby Inge (CHI) just a year after it won the account.
Argos Retail Group Financial Services (ARGFS) has appointed direct marketing specialist The Black Hole to handle its below-the-line business following a three-way pitch. The agency will work on acquisition, retention and customer management for the Argos and Homebase financial services brands. The Black Hole worked on the launch of the original Argos Card in 2000 […]
OMD, Vizeum and incumbent Brand Connection are believed to have been shortlisted for insurance giant Aviva’s &£64m combined Norwich Union and RAC media planning and buying account. Vizeum handles RAC’s account.
Rla group has created a £1.5m television campaign for Volkswagen Commercial Vehicles (VCV) featuring the strapline: “Apparently, Volkswagen also make cars”.
Cable & Wireless (C&W) has become the first company to emblazon its branding on the outside of a Ryanair jet as part of a new venture for the airline.
Bentley Motors has appointed the head of Volkswagen’s North American operations, Len Hunt, as global sales and marketing director. Hunt will join the company on November 1, and will report to chairman and chief executive Dr Franz-Josef Paefgen. He replaces Adrian Hallmark, who goes in the other direction to head Volkswagen in North America. Bentley […]