It has long been said that regulation lags behind public opinion by years. This is particularly true of European Union regulation, which takes years after it is first proposed to become law in 27 member states.
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Retailers and advertisers are pushing forward with plans to implement proximity based marketing tool Beacons into their campaigns across the UK in anticipation of a wider rollout once efforts from the US have been reviewed.
Kellogg’s hands senior digital role to former American Express marketer and Marketing Week columnist Alex Tait.
Programmatic advertising is smoothing the way to better targeting but user privacy and multiple device tracking pose major hurdles for the industry.
Suggestions Diet Coke’s latest campaign implicitly references the use of class A drugs could have increased the number of people willing to buy the drink in the days since it launched, according to research.
EBay is rolling out a new magazine-style homepage across Europe that UK marketing director Sarah Calcott hopes will inspire customers and give them a reason to come back to the site every day.
Adidas Group is setting up a series of digital newsrooms across the world in a bid to bring more strategic oversight to how brands such as Reebok are marketed online.
Digital marketing is apparently dead. Procter & Gamble’s global brand building officer Marc Pritchard talked about the end of digital as something separate or distinct from general marketing in his keynote at Dmexco in Cologne, Germany, last September. Forrester has also recently mooted that we are now in an era of “post-digital” marketing.
When it comes to creating a branded app, logic usually dictates that creating a free app would offer more benefits than a paid version could provide. But by creating quality paid-for apps, marketers could unlock missed opportunities in terms of discoverability, partner marketing and user engagement.
Aviva is increasing investment in digital development and data tools in a bid to produce more personalised products customers can control.
The Payments Council has unveiled the branding and advertising plans to support the launch of a new service that will allow customers of the UK’s biggest banks and building societies to pay people using their mobile number.
When the Government launched midata in 2011 it was presented as a multi-sector revolution that would empower customers by allowing consumers instant digital access to the data collected by brands for direct marketing purposes.
AB InBev’s first foray into the spirits beer category with Cubanisto reflects Britain’s growing thirst for sweeter alternatives with Heineken and SABMiller also looking to exploit the trend and make beer more appealing in nightclubs.
Ryanair is preparing a major marketing drive aimed at helping the airline grab a larger piece of the market for business passengers.