The Annual: Marketers must talk to board members in language they understand to demonstrate the effectiveness of marketing spending and secure future investment, according to Aviva’s marketing chief.
A proposed change to copyright law could force ISPs to block access to content sites such as YouTube.
Kellogg has promoted Rachel Fellows to head of corporate affairs.
Volvo has added direct marketing agency EHS 4D Cirencester to its roster of global agencies, ahead of closing negotiations for the brand to be sold.
Ryanair has reached agreement with the Office of Fair Trading to increase the clarity and transparency of its website and other advertising.
Aviva is looking to boost staff numbers in its UK Life marketing team by 10% as the company seeks to increase consumer knowledge of its services. The life insurance and pensions provider, which has recently rebranded from Norwich Union, aims to add up to 14 marketers to its existing team of 90 following a recent […]
Retailer John Lewis is launching a direct marketing campaign to promote its new autumn/winter fashion range.
As an advertising veteran, Sir Martin Sorrell’s opinions on marketing in a recession should be noted and WPP’s third quarter results presented an opportunity for him to present a few choice insights.
Missing People, the charity which supports missing people and their families, has launched a fundraising run in partnership with Friends Reunited, the social networking site.
The Department of Health has consolidated all PR and media planning into single agencies in a bid to provide better coordinated marcomms campaigns over the course of people’s lives.
Manchester City has become YouTube’s first ever English Premier League content partner as the club ramps up its digital activity to increase fan engagement and revenue.
The Walt Disney Company has launched multi-platform pre-school brand Disney Junior.
BP’s reputation has not been hit as badly in the UK as it has in the US following the oil spill in the Gulf of Mexico.
Marketing & PR job opportunities fell back in December but rose 26% up year on year, according to Reed’s Marketing Job Index.
Marketing Week is gathering leading chief marketing officers, vice-presidents of marketing and global marketing strategists from the highest levels of management at the world’s most successful brands to help launch its new flagship conference, The Annual.