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A Modern Marketing Manifesto

Ashley Friedlein

There are two big questions about marketing as a discipline at the moment. Firstly, is it getting more, or less, important within organisations? Secondly, has digital marketing completely changed what marketing is or has it fundamentally remained the same?

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EE lands 318,000 4G customers

Lara O'Reilly

EE’s multi-million pound marketing activity to launch the UK’s first 4G network appears to have shown early signs of paying off after the operator announced it has acquired 318,000 customers in the five months of its existence.