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RAC marketers laid off as Aviva slashes department

Marketing Week

Aviva is to halve the size of the RAC’s marketing department, with the loss of up to 30 jobs, following its £1.1bn takeover of the motoring services company earlier this year. The RAC’s 60 marketers were told yesterday (Tuesday) that their roles are being scrapped but that they could reapply for one of about 30 […]

RAC marketers laid off as Aviva slashes department

Marketing Week

Aviva is to halve the size of the RAC’s marketing department, with the loss of up to 30 jobs, following its £1.1bn takeover of the motoring services company earlier this year. The RAC’s 60 marketers were told yesterday (Tuesday) that their roles are being scrapped but that they could reapply for one of about 30 […]

Mastercard to tap into the millions of ‘unbankables’ with pre-pay card

Marketing Week

Mastercard is launching an electronic “virtual wallet” to target migrants and households without bank accounts in September. Called Cashplus, the pre-paid Mastercard will enable customers to buy ready-to-use cards in retail outlets, in much the same way as mobile top-up vouchers and phone cards. Mastercard Europe and partner Advanced Payment Solutions (APS) hope to tap […]

Lastminute.com signs Ryanair for new ad sales arm

Marketing Week

Lastminute.com has launched its own online advertising sales arm, LM Media, and announced its first major account win. Irish no-frills airline Ryanair has signed a three-year deal with the fledgling media agency to sell advertising space on the airline’s website. It is the first time that Ryanair has offered space on its site, which attracts […]

Pepsi Max plans seasonal variant for Christmas market

Marketing Week

Pepsi is to launch a limited-edition seasonal soft drink called Pepsi Max Punch in the run-up to Christmas. The cinnamon and ginger-flavoured drink will launch in September and be available in stores until the end of the Christmas period. Consumers will be able to buy the drink in 500ml and two-litre bottles at the standard […]

Mediaedge and MediaCom split £98m global Ikea task

Marketing Week

Ikea has split its international media buying business between Mediaedge:CIA and UK incumbent MediaCom. The business is understood to be worth &£30m across Europe and $175m (&£98m) globally. Prior to the pitch, the Swedish furniture retailer used a number of media agencies on a country-by-country basis across the world. It is believed to have invited […]

Volkswagen boss to take helm at Audi UK

Marketing Week

Audi has appointed Jeremy Hicks as its UK chief, to replace Kevin Rose, who left earlier this year to take up a senior marketing position with Volkswagen in Germany (MW May 12). Hicks moves over from Volkswagen Group UK, where he was head of group service. He starts as Audi UK director on August 1. […]