3D technology takes us closer

Louise Jack

3D technology is coming on in leaps and bounds, and filmgoers are captivated by its ability to make them feel part of the action. A growing number of brands and properties are preparing to turn the trend to their advantage.

Is the next customer revolution happening?

I’ve never forgotten the powerful mantra, “Never sell to a stranger”, emblazoned on the front of a bright red brochure from Ogilvy Direct in the mid-1980’s as I started my career in data marketing.