Mars taps up Peter Crouch for ads
Joe FernandezMars has signed England football player Peter Crouch to star in its new TV ads, according to reports.
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Step forward and select the right direction
Ruth MortimerAs direct mail’s star continues to rise among the public, six DM specialists answer questions posed by Marketing Week about the sector’s burning issues. By Ruth Mortimer
3D technology takes us closer
Louise Jack3D technology is coming on in leaps and bounds, and filmgoers are captivated by its ability to make them feel part of the action. A growing number of brands and properties are preparing to turn the trend to their advantage.
Revamped Teletext to explore social marketing
Marketing WeekTeletext Holidays is looking to explore digital marketing channels and how they can be combined with radio and outdoor advertising, says new marketing director Mark Bloxham.
FedEx global ad campaign will focus on sustainability
Marketing WeekDelivery service FedEx Express is launching a global advertising campaign emphasising its commitment to sustainable deliveries around the world.
Is the next customer revolution happening?
I’ve never forgotten the powerful mantra, “Never sell to a stranger”, emblazoned on the front of a bright red brochure from Ogilvy Direct in the mid-1980’s as I started my career in data marketing.
Volumes of door drop marketing on the decline
Marketing WeekVolumes of door drop marketing fell by 11% in 2008 to 9 billion items, according to the latest research by the Direct Marketing Association.
Mind the gap
Marketing WeekThinking along same lines gets direct responses
Volkswagen to launch campaign for Transporter van
Marketing WeekVolkswagen Commercial Vehicles is unveiling a new national advertising campaign to launch the new Volkswagen Transporter van.
Ethical goods extend beyond costly coffee
Marketing WeekThe fair trade market may still be growing at a rapid rate, but exclusive research carried out for Marketing Week shows too few consumers are aware of the diversity of products or the range of retailers that stock them.
Point of purchase – hi-tech advantage is only for the brave
Marketing WeekAs digital techniques enter the physical retail environment, brand owners must take care to use technology only when it adds genuine value to the shopping experience. By Maeve Hosea
Point of purchase – Duets singing from the same hymn sheet
Marketing WeekWith the in-store marketing industry keen to take a more strategic role helping brands market themselves, Marketing Week research reveals that client and supplier collaboration is now the name of the game
Don’t just reach for the stars
Marketing WeekConsumers are attracted to celebrity endorsed products and many want to see more local stars being used, but there is rowing cynicism of their blanket use and of personalities having multiple brand deals.
Direct marketing direct route but with a new hi-tech twist
Marketing WeekRecent innovations in direct marketing mix cutting-edge technology with back-to-basics strategies to create a more integrated customer experience.
Make visitors spend more time with you
Marketing WeekWhen interactive online content is placed in a suitable context, the shifts in brand metrics can be measured and help marketers balance their books, according to the latest research.