Adidas and Run DMC revive partnership for music video
Seb JosephAdidas is reviving its deep-rooted ties to iconic hip-hop group Run DMC to create an interactive music video for its lifestyle range.
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Gov’t details clamp down on ‘nuisance’ telemarketers
Russell ParsonsTelemarketers could be barred from concealing their numbers when phoning prospective customers, one of several measures aimed at clamping down on nuisance callers under consideration by the Government.
Budweiser marketing push lifts UK sales
Seb JosephAB InBev has credited the marketing drive for its Budweiser brand in the UK for helping boost sales of the brand in the second quarter.
Ofcom and ICO unveil action plan on nuisance calls
Lara O'ReillyThe Information Commissioner’s Office (ICO) and Ofcom have devised a joint action plan to tackle “nuisance calls” that will include a review of the impact of the Telephone Preference Service (TPS) and lobbying for a change in the law to make it easier to punish offending companies.
O2 enters the 4G cat fight
Ronan ShieldsO2, the UK’s second-largest mobile operator, has confirmed its plans to roll out 4G services this month bringing it into direct competition with the UK’s existing 4G provider EE.
Postgraduate Guide: Guiding light
Lucy HandleyFinding the right mentor can give a valuable new perspective on your career development.
Postgraduate Guide: Letters of distinction
Lucy HandleyWhether it is a CIM diploma or an MBA you invest your time and money into, a further qualification can bring big career benefits.
The mark of a true innovator
Lou CooperThis year’s Innovation League table identifies a ‘holy trinity’ of qualities manifested by those brands at the top of their game.
An open and shut case for emails
Michael BarnettClick here to see a bigger version of the infographic above
The brand impressions that really count
Lucy HandleyClick here to see a bigger version of the infographic above
Making its marque
Jonathan BaconAston Martin global marketing director Markus Kramer talks about the marketing challenges facing luxury brands and how his brand is celebrating its centenary.
Q&A: Sabine Heller, CEO of ASmallWorld
Lucy HandleyCEO of ASmallWorld, the exclusive invitation only online club loved by celebrities, talks about how her career trajectory is helping her to rebrand the network.
CSR: How to get youth on your side
Mindi ChahalClick here to see a bigger version of the infographic above
Pernod Ricard takes pregnancy logo scheme global
Seb JosephPernod Ricard is to expand the use of its European on-pack health warning system for pregnant women to the rest of the world as part of ongoing efforts to promote responsible drinking.
Boarding pass
Michael BarnettThe ability to quantify and demonstrate a return on investment around marketing spend is elevating the role of the chief marketing officer and giving them a clearer route to a permanent seat on the board.