Argos owner buys Habitat brand
Rosie BakerArgos-owner Home Retail Group has bought the Habitat brand as part of a £24.5m deal.
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Youth happiness should not be hard to achieve in ads
Joe FernandezJoe is Marketing Week’s agency specialist.
Kaiser Chiefs ask fans to create and promote album
Rosie BakerKaiser Chiefs are the first band to launch an album via a digital platform that lets music fans create a bespoke tracklisting and cover art.
BA’s corporate reputation will hinder recruiting
Branwell JohnsonThe row between British Airways and its striking cabin crew is having an impact on people’s desire to work for the airline, according to YouGov’s BrandIndex ratings.
Congratulations to the winners of the Marketing Week Engage Awards
Marketing WeekThe winners of the inaugural Marketing Week Engage Awards have been revealed amid a shower of champagne corks and streamers.
BA unveils Olympics campaign featuring Heston Blumenthal
Branwell JohnsonBritish Airways is launching a campaign featuring its London 2012 Olympic and Paralympic Games ambassadors, including chef Heston Blumenthal and artist Tracey Emin.
Sony must press restart on comms strategy to repair reputation
Lara O'ReillySony PlayStation’s announcement that its database, which houses the details of over 77 million customers, was hacked could turn into the greatest data leak in history. The Sony PlayStation Network, that allows gamers to play against users around the globe, listen to music and watch films has now been offline for over a week. Although […]
Nuisance email marketers face £500,000 fine
Russell ParsonsMarketers face fines of £500,000 for sending “unwanted” marketing emails or making unsolicited phone calls to customers.
WPP posts 28.5% profit bump
Russell ParsonsWPP has presented an upbeat view of the future for the advertising and marketing services industry after posting the fastest quarterly revenue growth in a decade.
Couponstar launches social media vouchers
Lara O'ReillyCouponstar, the digital discount voucher specialist, is today launching a new platform enabling brands to offer customers coupons through Facebook and Twitter.
Stella Artois 4% steams ahead in new ad
Branwell JohnsonStella Artois launches its latest ad for its 4% variant, which is set in the French Riviera of the 60s, tonight (Feb 14). The latest instalment of the ’Triple Filtered, Smooth Escapades’ campaign takes place on a train and begins with a dishevelled young man spotting a beautiful brunette on the station platform as the […]
Information Commissioner warns political parties over data privacy
Russell ParsonsPolitical parties could face fines and lost votes if they do not follow data privacy rules when planning direct and digital marketing campaigns in the run up to the general election, according to the information commissioner.
There is method in…Stella’s cider push
Russell ParsonsWith the launch of Stella Cidre, AB Inbev has set itself an ambitious twin task – “restimulating” the premium cider category and adding weight to its own claim to be the beer sectors’ most innovative company. The brewer wants Cidre, which is intended to be pronounced as it sounds and is described as a “premium […]
RBS names employer branding chief
Branwell JohnsonThe Royal Bank of Scotland Group has recruited Royal Dutch Shell and British Gas marketer Nimai Swaroop to the new position of group head of employer branding and marketing.
Brand Finance Global 500 shows banks “trying harder”
Joe FernandezBanks were the most improved sector in this year’s Brand Finance Global 500 list, despite being shrouded in controversy over the past financial year.