Aviva is restructuring the marketing department of its Norwich Union brand following the decision to merge the division with the insurance arm of newly acquired RAC. The combined business unit will be known as Norwich Union General Insurance (NUGI). It is the second wholesale restructure of the department in less than a year. Colin Webb, […]
Proximity London has created a direct marketing campaign to support the recently relaunched Volkswagen Passat. The campaign focuses on the car’s luxurious qualities and supports an above-the-line campaign by DDB London.
Lastminute.com has launched its own online advertising sales arm, LM Media, and announced its first major account win. Irish no-frills airline Ryanair has signed a three-year deal with the fledgling media agency to sell advertising space on the airline’s website. It is the first time that Ryanair has offered space on its site, which attracts […]
Pepsi is to launch a limited-edition seasonal soft drink called Pepsi Max Punch in the run-up to Christmas. The cinnamon and ginger-flavoured drink will launch in September and be available in stores until the end of the Christmas period. Consumers will be able to buy the drink in 500ml and two-litre bottles at the standard […]
Ikea has split its international media buying business between Mediaedge:CIA and UK incumbent MediaCom. The business is understood to be worth &£30m across Europe and $175m (&£98m) globally. Prior to the pitch, the Swedish furniture retailer used a number of media agencies on a country-by-country basis across the world. It is believed to have invited […]
DDB London, Fallon, WCRS, Clemmow Hornby Inge and incumbent Euro RSCG have been shortlisted for the &£30m Argos advertising account.
Audi has appointed Jeremy Hicks as its UK chief, to replace Kevin Rose, who left earlier this year to take up a senior marketing position with Volkswagen in Germany (MW May 12). Hicks moves over from Volkswagen Group UK, where he was head of group service. He starts as Audi UK director on August 1. […]
Direct Line has appointed Peter Corfield as interim marketing director, following the early retirement of Jim Wallace. Corfield moves from sister RBS company Churchill Insurance, where his role as marketing director will be filled by head of marketing communications Richard Pennant-Jones.
Ryanair, the budget airline, has reported a 19 per cent increase in pre-tax profits to &£155m for the year to the end of March. The airline says that it remains confident about the rest of the year, as sales for the summer months are strong.
DDB London has created a £6.5m campaign to support the launch of the Volkswagen Golf Plus, which shows bemused drivers unable to come to terms with the extra space they have.
Audi UK director to take a senior marketing position at Volkswagen’s German headquarters
Audi UK director to take a senior marketing position at Volkswagen’s German headquarters
The Royal Bank of Scotland has handed the £22m account for its Direct Line Financial Services division to Clemmow Hornby Inge without a pitch.
The Royal Bank of Scotland has handed the £22m account for its Direct Line Financial Services division to Clemmow Hornby Inge without a pitch.
Volkswagen Commercial Vehicles is launching an advertising campaign featuring 19 of the company’s British customers and their vans. The campaign will use outdoor and press advertising.