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Ann Summers launches first TV ad

Rosie Baker

Ann Summers is launching its first ever TV ad as part of its multichannel campaign to find the “UK’s sexiest face” to star in future ads. The lingerie retailer launched the competition in September inviting women to apply to appear in its advertising. Ten finalists were chosen, and all appear in the two-minute ad, which […]

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Search sans frontiers

Josie Allchin

E-commerce currently relies on search – which is why retailers spend so much on paid search and SEO strategies. If you’re not at the top of the Google rankings, goes the thought, you’re nowhere, says Amanda Davie, managing director of digital consultancy Reform. For the UK that might be true, but it’s folly to assume […]

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Taking your brand travelling? Don’t rely on reputation

Rosie Baker

International seems to be the way forward for UK retail business looking to grow. Marks & Spencer’s return to Europe is being celebrated by the French but what is it about the retail brand that makes it so desirable abroad? M&S is quintessentially British, that’s what. It looks like the retailer will be trading hard […]