Stella Artois 4% steams ahead in new ad

Branwell Johnson

Stella Artois launches its latest ad for its 4% variant, which is set in the French Riviera of the 60s, tonight (Feb 14). The latest instalment of the ’Triple Filtered, Smooth Escapades’ campaign takes place on a train and begins with a dishevelled young man spotting a beautiful brunette on the station platform as the […]


There is method in…Stella’s cider push

Russell Parsons

With the launch of Stella Cidre, AB Inbev has set itself an ambitious twin task – “restimulating” the premium cider category and adding weight to its own claim to be the beer sectors’ most innovative company. The brewer wants Cidre, which is intended to be pronounced as it sounds and is described as a “premium […]