New logo for Investors Chronicle
Marketing WeekInvestors Chronicle is unveiling a new logo to celebrate its 150th anniversary this year. This includes a new strapline: ‘150 Years of Trusted Advice and Tips’ from 8 January.
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Waitrose outperforms rivals over Christmas
Marketing WeekWaitrose outperformed its rivals over the Christmas trading period in terms of sales growth, recording sales up 14% in the four weeks to 26 December, compared to last year.
Ann Summers launches first TV ad
Rosie BakerAnn Summers is launching its first ever TV ad as part of its multichannel campaign to find the “UK’s sexiest face” to star in future ads. The lingerie retailer launched the competition in September inviting women to apply to appear in its advertising. Ten finalists were chosen, and all appear in the two-minute ad, which […]
Nokia reveals “youthful” global marketing strategy
Lara O'ReillyNokia has unveiled a “youthful” and “revitalised” marketing strategy, using the internal strapline “live adventure everywhere” for the launch of its debut Windows Phone devices as it looks to reclaim its position at the top of the smartphone market.
YouTube launches music shop
Jessica DaviesGoogle is allowing music artists to sell merchandise and downloads directly via YouTube following the launch of the Merch Store. Read article here.
Unilever unveils £8m marketing plan for Persil relaunch
Joe FernandezUnilever is launching an £8m integrated marketing campaign to promote the relaunch of its Persil brand, which will include new packaging, a new logo and an accompanying television advertising campaign.
Budweiser looks to FA Cup to build brand
Russell ParsonsBudweiser has a been unveiled as the title sponsor of the Football Association’s flagship club football tournament, a partnership both are hoping will grow the respective brands in the UK and internationally.
Innovative media planning helped Disney Pixar win award
Lucy HandleyDisney strolled away with the Engage Awards 2010 media category trophy this year for its work on heart-warming animated film Up and used the learnings from the media strategy to help turn Toy Story 3 into a success.
Search sans frontiers
Josie AllchinE-commerce currently relies on search – which is why retailers spend so much on paid search and SEO strategies. If you’re not at the top of the Google rankings, goes the thought, you’re nowhere, says Amanda Davie, managing director of digital consultancy Reform. For the UK that might be true, but it’s folly to assume […]
Absolute Radio to let listener host festival
Lizzie GoodmanAbsolute Radio has signed a summer long sponsorship deal with Swiftcover.com that will offer listeners the opportunity to host a festival in their own garden.
Taking your brand travelling? Don’t rely on reputation
Rosie BakerInternational seems to be the way forward for UK retail business looking to grow. Marks & Spencer’s return to Europe is being celebrated by the French but what is it about the retail brand that makes it so desirable abroad? M&S is quintessentially British, that’s what. It looks like the retailer will be trading hard […]
Disney looks to expand brand partnerships with new venture
Rosie BakerDisney is to ramp up partnerships between brands and its characters with the launch of a new media division.
Method and Disney to launch handwash
Rachel DonachieEco-friendly personal and household cleaning brand Method has teamed up with Disney to launch a children’s handwash.
Labour readies DM focused election campaign
Russell ParsonsThe Labour Party is said to be planning to focus its marketing spend on direct mail in the final two months of its election campaign.
Events marketing body unveils name and CEO
Branwell JohnsonThe marketing body created to promote the live events industry will be helmed by CEO Austen Hawkins and will be called FaceTime.