AB Inbev to enter the ecommerce arena
Seb JosephAB Inbev has outlined plans to establish an ecommerce offering in an attempt to drive more measurability from its online marketing.
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Waitrose installs click and collect lockers
Lara O'ReillyWaitrose is stepping up its multi-channel offering with the launch of automated temperature-controlled lockers for customers to collect the shopping they order online in locations where the supermarket does not have a store.
German Chancellor calls for greater data transparency by brands
Ronan ShieldsAngela Merkel, the German Chancellor, has added weight to calls for brands to be more transparent in their use of data, calling for a stricter, unified data protection laws across the European Union.
Royal Mail is a good business but not yet a good investment
Russell ParsonsAfter several false starts, one of the last icons of nationalisation, the Royal Mail, is to pass into private hands. Business Secretary Vince Cable announced last week the centuries old postal operator is to finally join British Gas, British Telecom and Jaguar in the private sector, but for about 10 per cent that will be used as an olive branch to placate disgruntled staff and unions.
M&S poised to launch m-payments trial
Ronan ShieldsMarks & Spencer is in the final stages of planning the roll out of a mobile payments trial using an app that lets customers pay for goods via payment details stored on their phone, with the process potentially kicking off as early as next month.
Confusion reigns over Google’s Enhanced Campaigns as launch nears
Ronan ShieldsGoogle’s Enhanced Campaigns will be fully implemented on 22 July, but the majority of brand-side marketers are still unsure how the update – the most fundamental change to paid search advertising in years – will impact their online media strategies.
Renault ad banned for objectifying women
Ronan ShieldsA Renault ad featuring gyrating burlesque dancers has been banned by the ad watchdog for portraying women as sex objects.
Apple marks ‘first of its kind’ ad partnership with EE
Lara O'ReillyApple has allowed another brand to demo its iPhone on TV in Europe for the first time in a new partnership with 4G mobile operator EE.
Direct mail should be defined as an accompaniment not an alternative to email
Russell ParsonsThe battle between the protectors of physical and electronic mail has often been brutal. Contributors of comments on Marketing Week’s website over the years have never been backwards in coming forwards in pressing their cases.
Stella Artois Cidre set to usurp Magners
Russell ParsonsStella Artois Cidre is poised to usurp Magners as the fourth biggest cider brand in the UK just two years after launch if sales continue to climb at the rate they have over the past year.
Tesco rebrands Clubcard Rewards and Exchange as Boost
Lara O'ReillyTesco is consolidating the number of Clubcard loyalty schemes by bringing Exchange and Rewards initiatives under one banner – Clubcard Boost – in a bid to make its voucher loyalty scheme “easier to understand” and to increase redemption.
4G demand boosts EE profit
Lara O'ReillyEE’s sustained marketing activity and the launch of new service initiatives for its lucrative first-to-market 4G network helped grow the company’s profit and user base in the first half of this year.
Which? ratchets up pressure on ‘nuisance’ telemarketers with online complaints tool
Russell ParsonsConsumer watchdog Which? is ratcheting up the pressure on companies accused of making nuisance marketing calls or sending spam texts by introducing a Government-backed online tool designed to make it easier for people to complain.
Cadbury’s Rick Lawrence on addressing its ‘sinful’ underinvestment in Christmas
Josie AllchinRick Lawrence, marketing manager at Cadbury, talks to Marketing Week about the strategy behind its first multi-brand Christmas campaign and reveals its hopes to use it as a platform for launching new variants.
Publicis Omnicom merger could create ‘major’ client conflicts
Lara O'ReillyThe £22.8bn merger between Publicis and Omnicom to create the world’s biggest advertising group has the potential to create “major” conflict between the brands the agencies count amongst their many clients.