Everything Everywhere marketing director to boost broadband
Rosie BakerEverything Everywhere has appointed a marketing director for its broadband division to drive customer acquisition and develop customer retention programmes.
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VisitBritain hopes to paint alluring picture for overseas markets
Branwell JohnsonVisitBritain is sending 10 exclusive artworks on a global tour as the main planks of the second phase of its “You’re Invited campaign.
Reckitt Benckiser launches first OOH Veet ads
Rosie BakerReckitt Benckiser is teaming up with New Look and Miss Selfridge to launch the first outdoor media campaign for hair removal brand Veet.
Phones 4u brings back hand gesture in £8m ad campaign
Joe FernandezPhones 4u is unveiling an £8m integrated advertising campaign called “Hard Working Prison Guards”, which will see the return of the Phones 4u hand gesture.
Waitrose commits to crowdsourcing after pudding launch
Rosie BakerWaitrose has unveiled its first customer-created product and plans to increase the use of crowdsourcing in its future product development.
Video viewpoint: Debenhams’ multiplatform retail
Josie AllchinMarketing Week reporter Rosie Baker talks through multiplatform retail in light of the new Debenhams in-store service, “Debenhams Extra”. https://www.youtube.com/watch?v=W66JPcZ4kUA
Seat partners Disney’s Pirates of the Caribbean
Rosie BakerDisney has signed a deal with car brand Seat that will see the launch of a joint multichannel push for summer blockbuster Pirates of the Caribbean. The deal is the first cross-partnership agreement since the entertainment company launched integrated marketing division Disneymedia+ last month. Co-branded activity will break across online, TV, PR, the film’s cinema […]
eBay unveils new ad push for its fashion outlet
Joe FernandezeBay is launching a multi-channel campaign for the new Fashion Outlet section of its website.
Tim Westwood “pimps up” News of the World World Cup coverage
Joe FernandezThe News of the World has signed up hip-hop DJ Tim Westwood to front its World Cup marketing campaign in the style of MTV show “Pimp My Ride”.
Brands get involved in April Fools’ Day
Rosie BakerBrands such as BMW, Land Rover, YouTube and Metro have embraced April Fools’ Day and planted spoof ad campaigns and news articles in honour of the event.
AB Inbev credits marketing for UK lift
Russell ParsonsAB Inbev says Budweiser’s sponsorship of the World Cup and new product launches helped boost share and volume sales in the UK last year.
Ryanair offers advertising on boarding cards
Branwell JohnsonRyanair is to publish third party advertising on its boarding cards from today.
Health & Safety poised to appoint DM agency
Branwell JohnsonThe Health & Safety Executive (HSE) has shortlisted three direct marketing agencies to pitch to work on awareness campaigns, including promoting the problems caused by asbestos.
Samsung to launch female-targeted campaign for Diva handset
Joe FernandezSamsung is launching a highly styled and targeted marketing campaign to support the first in its collection of fashion handsets, the Samsung Diva.
Vauxhall creates branded events and festival
Rosie BakerVauxhall is launching a season of branded events for car enthusiasts to make its VXR racing brand the “ultimate car cub”.