Peroni shares stories past in stylish cinema ad
Seb JosephPeroni Nastro Azzurro is offering fans a glimpse into its origins through its latest cinema advert in an effort to reinforce its credentials as a premium Italian style brand.
Peroni Nastro Azzurro is offering fans a glimpse into its origins through its latest cinema advert in an effort to reinforce its credentials as a premium Italian style brand.
Pilsner Urquell is looking to recruit discerning beer influencers to act as advocates for the brand in an attempt to grow sales through word-of-mouth.
O2 has taken advantage of an EE blunder by offering a free pass to its Academy venues for a year to the “winner” of an EE Glastonbury tickets competition to whom EE was unable to offer a prize.
Chevrolet is partnering with high-profile YouTube stars in a bid to build credibility for its latest Captiva SUV with an older, tech-savvy European audience.
Myspace has marked its relaunch with a star-studied TV advert featuring music artists including Pharrell, Ciara and Robin Thicke.
Influence has been a prominent feature on Marketingweek.co.uk this past week. Growing influence to ensure your voice as a marketer is heard in your business to be precise.
The two companies featured in the BBC3 show The Call Centre have been fined a total of £225,000 for making nuisance telemarketing calls to customers.
Nuisance telemarketing calls are back in the news, after fines for two firms followed demands by Which? for more action. It’s good to see the issue being taken seriously, but the authorities are fighting a losing battle unless laws change.
Brands including EE, Lloyds TSB, Johnson and Johnson and Morrisons are trialling technology aimed at streamlining the implementation of their mobile ad campaigns and improving how to track which media placements are providing ROI.
The cost of paid-for search advertising rose steeply in the last three months with the average cost-per click (CPC) increasing six per cent during the period, primarily due to the introduction of Google’s Enhanced Campaigns, according to Adobe.
David Wheldon, head of brand, reputation and citizenship at Barclays Group, talks about the value of reputation management in a 24/7 world ahead of his appearance on Centre Stage at Marketing Week Live 2013.
Wimbledon is upon us. No better excuse, then, to look at 5 of the most memorable tennis ads.
EE has formed a partnership with Tech City, the Silicon Valley-style East London-based hub of technology companies, as it looks to encourage start-ups to innovate using its 4G network and technologies over that of its rivals.
At the unveiling of the Information Commissioner’s Office’s annual report last week, the information commissioner Christopher Graham predicted the next 12 months will be when brands “realise the commercial imperative of properly handling customer data”.
A new, pro-business “compromise” version of the EU’s draft rules for data protection are anything but a compromise, being at loggerheads with earlier amendments from January. The whole process seems destined for more delays.