DM hits the target
Marketing WeekMark Thomson, media director at the Royal Mail argues that the recession has highlighted the need to improve targeting and demonstrate better ROI.
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SEO is Dead, Long Live SEO
Josie AllchinWith the release of Google Instant, the inevitable cries of “SEO is dead” went up once again but Judith Lewis, head of search at earned media consultancy Beyond, explains there’s a lot more than meets the eye to the new initiative. I would argue that Google Instant has made SEO (search engine optimisation) as essential […]
John Lewis pushes digital switchover via DM
Rosie BakerJohn Lewis is launching a press and direct marketing campaign to help customers get ready for the digital TV switchover.
It’s good to talk
Marketing WeekMark Thomson, media director, Royal Mail, discusses how direct marketers can create and be part of the conversation with consumers.
AB InBev tasks Vizeum with media account
Rosie BakerAB InBev, which owns Stella Artois, Beck’s and Budweiser, has appointed Vizeum to handle its UK media planning and buying account, following a review.
Chicago Town unveils £1.3m ad push to support on-pack promo
Joe FernandezChicago Town is launching a £1.3m integrated marketing campaign to promote its new on-pack offer “Free Knorks”, offering collectable hybrid knife and forks.
Less is more when it comes to telemarketing
Russell ParsonsHere is something that I never thought I would lead with in this weekly communiqué: Vera Duckworth and the Corrie character’s impact on the direct marketing industry.
Knowledge is power if used in the right way
Marketing WeekKevin Slatter, managing director of G2 Data Dynamics, discusses how detailed and timely CRM can improve relationships and service.
Nissan to take design-led positioning
Jo RobertsNissan will use the launch of its Cube model next week to unveil a repositioning of the car marque as a design-led brand.
Aviva appoints ZenithOptimedia
Joe Fernandez and Russell ParsonsInsurance brand Aviva has appointed ZenithOptimedia as its global media buying, planning and digital agency following a competitive pitch against undisclosed agencies.
First details of Google ad exchange revealed
Suzanne BearneGoogle has unveiled its highly anticipated ad exchange to agencies and publishers as it readies to become a dominant player in the nascent market.
Travelodge marketing led by web chief
Marketing WeekBudget hotel chain Travelodge has appointed Charlie Herbert as its first e-commerce director.
Sony to “transform” retail marketing
Russell ParsonsSony says it is looking to “invigorate and transform” retail marketing activity for its consumer electronics division after appointing newly-launched agency Live & Breathe (London) to handle the brief.
William Hill looks to streamline DM strategy
Marketing WeekWilliam Hill has appointed Communisis to its DM account as part of the gaming company’s move to reduce costs and increase the effectiveness of its marketing programmes.
AB Inbev vows to up marketing spend
Marketing WeekAnheuser-Busch InBev (AB Inbev) has vowed to increase marketing spend despite revenues dipping by almost 10% in the third quarter.