Spencer McHugh Everything Everywhere

Q&A with Everything Everywhere’s Spencer McHugh

Lara O'Reilly

Everything Everywhere director of brand Spencer McHugh speaks to Marketing Week about the forthcoming campaigns for T-Mobile and Orange and the strategy to “clarify and sharpen” each brand’s positioning. Marketing Week (MW): How did you go about approaching the development of your two simultaneous brand campaigns? Spencer McHugh (SM): Since we did the joint venture […]


Q&A: Steve Wing, business director for mobile, The Guardian

Lara O'Reilly

Marketing Week reporter Lara O’Reilly caught up with The Guardian’s business director for mobile, Steve Wing, at the Marketing Week 1-2-1 Digital Strategy Summit. As well as insight into the scale and operation of The Guardian’s mobile offering, he provides hints as to what the publisher is doing with mobile around the Olympics. https://www.youtube.com/watch?v=N8F4D4foyds  

Steve Sharp

Q&A: Steve Sharp, M&S marketing director

Rosie Baker

M&S marketing director Steve Sharp talks to Marketing Week about the launch of its ‘shwopping’ sustainable fashion initiative, the challenge of changing consumer behaviour and balancing long term responsible business with short term sales and profit growth. Read the full Q&A below.

Keith Weed

Q&A: Keith Weed, Unilever

Josie Allchin

Unilever’s chief marketing and communications officer, Keith Weed, talks to Marketing Week at an event to mark one year since the launch of their Sustainable Living Plan. See what he has to say about creating consumer demand for sustainable products and what role marketing has to play in promoting sustainability.