Engaging audiences with advertising etiquette
Lucy HandleyPestering consumers with unwanted ads on their smartphones and tablets will alienate, not endear, potential customers.
Pestering consumers with unwanted ads on their smartphones and tablets will alienate, not endear, potential customers.
Showing off what you own is the latest way to define status online and savvy marketers are tapping into this.
Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.
Borrowing from video dance crazes is becoming popular in marketing but how do brands use them in a way that matches their strategies?
I wish I’d seen Sir John Hegarty speak at the Advertising Week Europe event last month. The topic was ‘big data’, and the celebrated elder statesman of advertising creativity didn’t hold back in his attack on the industry’s latest technological wonder weapon.
Is rising to a board-level position just a matter of gaining the right skills or are there tougher lessons to learn from the prejudices held by those at the top table?
With a whopping 27 million contactless cards in the UK, has the time come to make it a mainstream payment method?
Start-up accelerator programmes can be launchpads for success for both the mentor and emerging company.
Fiat’s “Fatherhood”, the follow up to the rapping mum starring “Motherhood”, tops the list of the 10 most viewed ads on YouTube in March.
Ebay is rebranding its Shopping.com affiliate network as the eBay Commerce Network as it looks to leverage the parent brand and distance the site from its roots as a price comparison site.
Arcadia, the retail group which owns Topshop and BHS, has appointed former American Express digital chief Alex Tait as group head of ecommerce.
Sky is to lose its online marketing controller, strategy and planning, Helen Southgate who is to join performance marketing network Affilinet as UK managing director in mid-May.
Vodafone tugs at the heartstrings with this campaign to push the global launch of its Red tariff.
E-mail as a direct marketing channel is on the up. Companies concerned about their environmental footprint are switching their resources to a mode of communication where existing and prospective customers are increasingly receptive, the inbox.
EE is looking to amplify its position as a UK “leader” in mobile innovation by offering advice and engineering support to brands, developers and non-competing networks looking to launch services on 4G.