This recession has probably led to more head scratching and presented more challenges than any other but according to a Marketing Society poll carried out in partnership with Royal Mail, direct marketers are among the best placed to guide their brands through these tumultuous times.
Carl Icahn, the activist investor, has resigned from the Yahoo! board.
Waitrose is launching a direct mail campaign to encourage and reward repeat visits in the run up to Christmas.
YouTube has signed a deal with Five that will make the broadcaster’s programmes available on the video site.
The government service has been reviewing its direct marketing and branding business since February and opted to retain DraftFCB to handle the £15m account earlier this week. As part of the four-year contract, DraftFCB will now have to “develop and exploit the Post Office’s consumer database to optimise customer value… as the Post Office attempts […]
Walt Disney Studios has named Ricky Strauss to lead global marketing for its Disney, Marvel, Pixar and Touchstone brands.
Twitter has poached Google’s YouTube chief Bruce Daisley to become its first UK sales director as it continues to bolster its operations in the region.
British Gas is stepping up its marketing activity in a bid to arrest its haemorrhaging brand reputation after coming under fire from both the energy regulator and consumers in recent weeks.
Argos is hoping to encourage consumers to use its comparison site ArgosCompare.co.uk by offering gift cards as a reward to consumers that use the site to switch services.
Rough Guides has partnered with CBS Outdoor to broadcast a daily video travel guide on digital screens in London Underground stations.
Pret a Manger is planning a communications push to change the perception that it is still part owned by McDonald’s.
Aviva is bringing back its “You Are The Big Picture” campaign for a second year, encouraging customers to upload photos and messages that will be displayed across Europe.
Everything Everywhere CEO Olaf Swantee marked his first day on the job with a massive reshuffle of the brand’s senior management team in order to “streamline” the business. The fact that the new 10-strong team (slashed from 25) comprises far more Orange than pink is unlikely to be a coincidence. In a remarkable move, Swantee […]
Lara O’Reilly discusses what the magazine sector could learn from the latest ABC figures.
Tesco has appointed London 2012 media advisor Tom Curry into the newly created role of UK communications director, as part of an expansion of the Tesco UK team.