Metro Bank chairman and founder Anthony Thomson shares his thoughts with Marketing Week on Virgin Money entering the sector, Metro Bank’s key marketing channel and the brands he admires. https://www.youtube.com/watch?v=0i-8xbq2rxk
Everything Everywhere director of brand Spencer McHugh speaks to Marketing Week about the forthcoming campaigns for T-Mobile and Orange and the strategy to “clarify and sharpen” each brand’s positioning. Marketing Week (MW): How did you go about approaching the development of your two simultaneous brand campaigns? Spencer McHugh (SM): Since we did the joint venture […]
Everything Everywhere is readying two simultaneous Orange and T-Mobile campaigns as it looks to emphasise the key differences between its two brands.
Ryanair says higher prices helped offset falling passenger numbers and rising fuel charges in its last quarter, helping the low-cost carrier increase revenue and profit.
Marketing Week reporter Lara O’Reilly caught up with The Guardian’s business director for mobile, Steve Wing, at the Marketing Week 1-2-1 Digital Strategy Summit. As well as insight into the scale and operation of The Guardian’s mobile offering, he provides hints as to what the publisher is doing with mobile around the Olympics. https://www.youtube.com/watch?v=N8F4D4foyds
Seb Joseph discusses what brands need to do to make the best of branded content.
Rosie Baker analyses the struggles brands face when trying to change consumer behaviour, especially with regards to sustainabilty, citing recent activity by Unilever and Marks & Spencer.
Thinkbox will attempt to convey the “emotional power” TV can bring to brands in its latest campaign starring brand ambassador Harvey the dog.
AB InBev is to ramp up marketing for its Budweiser brand after its campaign activity helped to boost the beer’s double-digit volume growth in the UK, contributing to a 1.8% rise in first quarter sales.
Everything Everywhere has launched a website to educate brands and consumers about the benefits of 4G in a bid to speed up the roll out of the spectrum in the UK.
AB InBev’s global chief marketing officer Chris Burggraeve has left the brewer and will be replaced by Asia Pacific boss Miguel Patricio.
M&S marketing director Steve Sharp talks to Marketing Week about the launch of its ‘shwopping’ sustainable fashion initiative, the challenge of changing consumer behaviour and balancing long term responsible business with short term sales and profit growth. Read the full Q&A below.
Unilever’s chief marketing and communications officer, Keith Weed, talks to Marketing Week at an event to mark one year since the launch of their Sustainable Living Plan. See what he has to say about creating consumer demand for sustainable products and what role marketing has to play in promoting sustainability.
Ikea is to sell furniture with built-in electronics such as TVs and sound systems as it looks to strengthen its presence in the electricals market.
P&G’s Olympics and Paralympics project director Nathan Homer talks exclusively to Marketing Week about the launch of its global Olympics campaign.