Uncategorized

Russell Parsons

It’s about DM, stupid

Russell Parsons

The US Presidential race is entering its last lap and in under two months’ time voters in the US will choose their president. The economy, debates and a host of as yet unknown variables will play their part in the outcome. A factor a little closer to home will also prove hugely significant: direct marketing.

Lara O'Reilly

O2, Voda and 3 will have the last laugh on 4G

Lara O'Reilly

Britain’s 4G network was officially declared “open” this week to much fanfare by the newly rebranded Everything Everywhere, now known as EE. But rather than falling behind by not being allowed to launch their own 4G services until some time next year, the likes of O2, Vodafone and Three should see it as an opportunity to ride on the crest of a wave.