Mark Ritson

Does your CEO surpass the Windows test?

Tina Desai

How do you know if your chief executive is crap? It’s a question rarely asked by those further down the organisational ladder – especially humble marketers. The combination of corporate culture, dissonance reduction and internal propaganda usually befuddle most employees into believing that their ultimate boss is an amazing, charismatic genius who can do no wrong.


YouTube stars coming to the fore in branded content

Seb Joseph

Brands have long turned to so-called YouTube stars hoping to be handed a formula for viral success only to be frustrated in their search. Kellogg’s, Chevrolet and Cadbury are among a small group of brands now going a step further and co-creating content with the platform’s top talent in a bid to access millions of potential advocates for the budget of Beyonce’s hair products.

Three pug dog advert

Three plugs pay-as-you-go with pug dog

Lara O'Reilly

Three is following up its popular dancing Shetland Pony ads with a spot featuring a real-life pug dog wearing a knitted party hat in a campaign that marks the first time the mobile operator has spent significantly on promoting its pay-as-you-go deals.