Starbucks reveals first UK eco-store
Rosie BakerStarbucks has unveiled the first of its UK coffee houses to use its new brand logo and eco-store design.
Starbucks has unveiled the first of its UK coffee houses to use its new brand logo and eco-store design.
Andrew Smith, planning director at Publicis Dialog, argues the case for direct mail in light of recent reports bemoaning wasteful Government spending on “junk mail”.
Cosmetic surgery brand Transform has appointed former hotels marketer Steven Taylor as marketing director.
The rivalry between low-cost carriers Easyjet and Ryanair has escalated with the threat of legal action over an advertisement that likens easyJet founder Sir Stelios Haji-Ioannou to Pinocchio.
Latest door drop statistics from the Direct Marketing Association put a brave face on declining volumes of door drop mail.
AB InBev UK is to launch Stella Artois Black to widen its portfolio with a product for the premium market.
Healthcare company Bupa has appointed specialist marketing consultancy Synergy to deliver the experiential and PR activation around the Bupa partnership with the Great Run Series.
Toyota is launching a direct mail campaign to promote its models with optimal drive as standard, and encourage potential car buyers to test drive the cars.
This recession has probably led to more head scratching and presented more challenges than any other but according to a Marketing Society poll carried out in partnership with Royal Mail, direct marketers are among the best placed to guide their brands through these tumultuous times.
Carl Icahn, the activist investor, has resigned from the Yahoo! board.
Waitrose is launching a direct mail campaign to encourage and reward repeat visits in the run up to Christmas.
YouTube has signed a deal with Five that will make the broadcaster’s programmes available on the video site.
The government service has been reviewing its direct marketing and branding business since February and opted to retain DraftFCB to handle the £15m account earlier this week. As part of the four-year contract, DraftFCB will now have to “develop and exploit the Post Office’s consumer database to optimise customer value… as the Post Office attempts […]
TUI UK is to rebrand all its travel agent stores ‘Thomson … featuring First Choice’ and axe standalone First Choice outlets.
Marketers must step out of their “comfort zone” and embrace all areas of the company to become an MD or CEO of an organisation, according to senior marketers that have made the leap.