Starbucks reveals first UK eco-store
Rosie BakerStarbucks has unveiled the first of its UK coffee houses to use its new brand logo and eco-store design.
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Why are we always under pressure to defend our industry?
Marketing WeekAndrew Smith, planning director at Publicis Dialog, argues the case for direct mail in light of recent reports bemoaning wasteful Government spending on “junk mail”.
Cosmetic surgery firm names Steven Taylor as marketing director
Joe FernandezCosmetic surgery brand Transform has appointed former hotels marketer Steven Taylor as marketing director.
EasyJet threatens action over Ryanair “Pinocchio” ad
Russell ParsonsThe rivalry between low-cost carriers Easyjet and Ryanair has escalated with the threat of legal action over an advertisement that likens easyJet founder Sir Stelios Haji-Ioannou to Pinocchio.
DM targeting can still be tighter
Branwell JohnsonLatest door drop statistics from the Direct Marketing Association put a brave face on declining volumes of door drop mail.
Stella brand aims to capture upmarket drinkers
Branwell JohnsonAB InBev UK is to launch Stella Artois Black to widen its portfolio with a product for the premium market.
Bupa to develop Great Run sponsorship
Marketing WeekHealthcare company Bupa has appointed specialist marketing consultancy Synergy to deliver the experiential and PR activation around the Bupa partnership with the Great Run Series.
Toyota in direct marketing drive
Marketing WeekToyota is launching a direct mail campaign to promote its models with optimal drive as standard, and encourage potential car buyers to test drive the cars.
Show customers the love
Marketing WeekThis recession has probably led to more head scratching and presented more challenges than any other but according to a Marketing Society poll carried out in partnership with Royal Mail, direct marketers are among the best placed to guide their brands through these tumultuous times.
Activist investor Icahn quits Yahoo! board
Russell ParsonsCarl Icahn, the activist investor, has resigned from the Yahoo! board.
Waitrose rewards shoppers for festive shops
Marketing WeekWaitrose is launching a direct mail campaign to encourage and reward repeat visits in the run up to Christmas.
Five signs content deal with YouTube
Marketing WeekYouTube has signed a deal with Five that will make the broadcaster’s programmes available on the video site.
Post Office needs to connect to community
David RattrayThe government service has been reviewing its direct marketing and branding business since February and opted to retain DraftFCB to handle the £15m account earlier this week. As part of the four-year contract, DraftFCB will now have to “develop and exploit the Post Office’s consumer database to optimise customer value… as the Post Office attempts […]
Thomson and First Choice to merge on high street
Branwell JohnsonTUI UK is to rebrand all its travel agent stores ‘Thomson … featuring First Choice’ and axe standalone First Choice outlets.
‘Marketers must get out of comfort zone to progress’
Lucy HandleyMarketers must step out of their “comfort zone” and embrace all areas of the company to become an MD or CEO of an organisation, according to senior marketers that have made the leap.