Myspace returns with star-studied TV ad
Seb JosephMyspace has marked its relaunch with a star-studied TV advert featuring music artists including Pharrell, Ciara and Robin Thicke.
Myspace has marked its relaunch with a star-studied TV advert featuring music artists including Pharrell, Ciara and Robin Thicke.
Influence has been a prominent feature on Marketingweek.co.uk this past week. Growing influence to ensure your voice as a marketer is heard in your business to be precise.
The two companies featured in the BBC3 show The Call Centre have been fined a total of £225,000 for making nuisance telemarketing calls to customers.
Nuisance telemarketing calls are back in the news, after fines for two firms followed demands by Which? for more action. It’s good to see the issue being taken seriously, but the authorities are fighting a losing battle unless laws change.
Brands including EE, Lloyds TSB, Johnson and Johnson and Morrisons are trialling technology aimed at streamlining the implementation of their mobile ad campaigns and improving how to track which media placements are providing ROI.
The cost of paid-for search advertising rose steeply in the last three months with the average cost-per click (CPC) increasing six per cent during the period, primarily due to the introduction of Google’s Enhanced Campaigns, according to Adobe.
David Wheldon, head of brand, reputation and citizenship at Barclays Group, talks about the value of reputation management in a 24/7 world ahead of his appearance on Centre Stage at Marketing Week Live 2013.
Wimbledon is upon us. No better excuse, then, to look at 5 of the most memorable tennis ads.
EE has formed a partnership with Tech City, the Silicon Valley-style East London-based hub of technology companies, as it looks to encourage start-ups to innovate using its 4G network and technologies over that of its rivals.
At the unveiling of the Information Commissioner’s Office’s annual report last week, the information commissioner Christopher Graham predicted the next 12 months will be when brands “realise the commercial imperative of properly handling customer data”.
A new, pro-business “compromise” version of the EU’s draft rules for data protection are anything but a compromise, being at loggerheads with earlier amendments from January. The whole process seems destined for more delays.
Apple is rolling out a global TV brand campaign that focuses on its design philosophy and the way it approaches product design to enhance consumers’ lives as it looks to claw back some of the sales it has lost to Samsung.
MWL: CMOs should think of themselves as “chief cognitive officers” and use data-led insights to inject a more scientific element into their work, according to AEG Europe’s top marketer.
Beer industry chiefs are launching a multi-million pound bid to arrest falling beer sales with a campaign aimed at reawakening Britons’ latent love of beer.
Shepherd Neame has launched the first television campaign for its Spitfire ale brand to star brand ambassadors Alexander Armstrong and Ben Miller.