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Marketing Week

This recession has probably led to more head scratching and presented more challenges than any other but according to a Marketing Society poll carried out in partnership with Royal Mail, direct marketers are among the best placed to guide their brands through these tumultuous times.

Post Office

Post Office needs to connect to community

David Rattray

The government service has been reviewing its direct marketing and branding business since February and opted to retain DraftFCB to handle the £15m account earlier this week. As part of the four-year contract, DraftFCB will now have to “develop and exploit the Post Office’s consumer database to optimise customer value… as the Post Office attempts […]