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Volkswagen adopts new strapline

Marketing Week

Volkswagen has said ‘Aus Liebe zum Automobil’ (For the love of cars) will be its new strapline for all its global advertising. The slogan will be kept in German in the UK as Volkswagen wants to emulate the success sister marque Audi has with ‘Vorsprung durch Technik’.

Volkswagen adopts new strapline

Marketing Week

Volkswagen has said ‘Aus Liebe zum Automobil’ (For the love of cars) will be its new strapline for all its global advertising. The slogan will be kept in German in the UK as Volkswagen wants to emulate the success sister marque Audi has with ‘Vorsprung durch Technik’.

Mastercard axes music deal

Marketing Week

The Music of Black Origin (MOBO) Awards is searching for a headline sponsor following Mastercard’s decision to withdraw from its multi-million pound involvement with the annual ceremony. Mastercard has sponsored the event since 2000 and the deal is worth more than &£1m a year. The awards ceremony has become one of the most important events […]

WH Smith chief executive poaches Argos marketer

Marketing Week

WH Smith’s new chief executive Kate Swann has picked a former Argos colleague to be the new marketing director for the high street book, magazine, stationery and music retailer. Argos head of product marketing Stephen Clarke is to join his former boss Swann as marketing director for WH Smith UK Retail. Swann was managing director […]

VW appoints global marketing boss

Marketing Week

Volkswagen has appointed former Mitsubishi Europe president Stefan Jacoby as its top marketer, with responsibility for all the group’s brands. Jacoby takes a boardroom role that has been vacant since the resignation of Robert Büchelhofer last April, following a spat over strategy with chairman Bernd Pischetsrieder, who has assumed personal control of marketing in the […]

VW appoints global marketing boss

Marketing Week

Volkswagen has appointed former Mitsubishi Europe president Stefan Jacoby as its top marketer, with responsibility for all the group’s brands. Jacoby takes a boardroom role that has been vacant since the resignation of Robert Büchelhofer last April, following a spat over strategy with chairman Bernd Pischetsrieder, who has assumed personal control of marketing in the […]

ASA raps Ryanair over Prince Charles image

Marketing Week

Low-cost airline Ryanair has been rapped by the Advertising Standards Authority (ASA) for using an image of Prince Charles to promote its low fares. The ad, which ran in several newspapers under the headline: “Prince’s Secret Revealed.” attracted 19 complaints, although none were from the Prince’s official office at St James’s Palace. The ASA ruled […]