Volkswagen has said ‘Aus Liebe zum Automobil’ (For the love of cars) will be its new strapline for all its global advertising. The slogan will be kept in German in the UK as Volkswagen wants to emulate the success sister marque Audi has with ‘Vorsprung durch Technik’.
Volkswagen has said ‘Aus Liebe zum Automobil’ (For the love of cars) will be its new strapline for all its global advertising. The slogan will be kept in German in the UK as Volkswagen wants to emulate the success sister marque Audi has with ‘Vorsprung durch Technik’.
Nationwide has signed as an official sponsor for the Northern Ireland football team in a two-year, six-figure deal.
MasterCard has promoted Jeremy Nichols to senior vice-president and commercial director for Europe. He will be responsible for the marketing for the MasterCard and Maestro brands.
Ryanair has appointed Glasgow-based agency FrameC to develop new advertising straplines for the low-cost airline.
Beauty products giant L’Oréal has appointed its Italian luxury products chief Claudio Collarile to head its Lancôme business in the UK.
Beauty products giant L’Oréal has appointed its Italian luxury products chief Claudio Collarile to head its Lancôme business in the UK.
Sainsbury’s deputy managing director Sara Weller is to take up the role of managing director at Argos (Profile, page 26).
The Music of Black Origin (MOBO) Awards is searching for a headline sponsor following Mastercard’s decision to withdraw from its multi-million pound involvement with the annual ceremony. Mastercard has sponsored the event since 2000 and the deal is worth more than &£1m a year. The awards ceremony has become one of the most important events […]
WH Smith’s new chief executive Kate Swann has picked a former Argos colleague to be the new marketing director for the high street book, magazine, stationery and music retailer. Argos head of product marketing Stephen Clarke is to join his former boss Swann as marketing director for WH Smith UK Retail. Swann was managing director […]
Volkswagen has appointed former Mitsubishi Europe president Stefan Jacoby as its top marketer, with responsibility for all the group’s brands. Jacoby takes a boardroom role that has been vacant since the resignation of Robert Büchelhofer last April, following a spat over strategy with chairman Bernd Pischetsrieder, who has assumed personal control of marketing in the […]
Volkswagen has appointed former Mitsubishi Europe president Stefan Jacoby as its top marketer, with responsibility for all the group’s brands. Jacoby takes a boardroom role that has been vacant since the resignation of Robert Büchelhofer last April, following a spat over strategy with chairman Bernd Pischetsrieder, who has assumed personal control of marketing in the […]
Volkswagen has apologised to Renault after an ad created by VW’s advertising agency, DDB London, falsely claimed that the Golf was the first hatchback. The £15m advertising campaign for the UK launch of the Golf has made great play of the model’s heritage and its 30th anniversary. As part of the campaign, VW booked the […]
Volkswagen has apologised to Renault after an ad created by VW’s advertising agency, DDB London, falsely claimed that the Golf was the first hatchback. The £15m advertising campaign for the UK launch of the Golf has made great play of the model’s heritage and its 30th anniversary. As part of the campaign, VW booked the […]
Low-cost airline Ryanair has been rapped by the Advertising Standards Authority (ASA) for using an image of Prince Charles to promote its low fares. The ad, which ran in several newspapers under the headline: “Prince’s Secret Revealed.” attracted 19 complaints, although none were from the Prince’s official office at St James’s Palace. The ASA ruled […]