Everything Everywhere rebrands to EE
Lara O'ReillyEverything Everywhere is to rebrand as EE with its Orange and T-Mobile retail estate rebadged with the new name.
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Social needs to learn the lessons of bad and good DM
Russell ParsonsSocial media is seen by many as the very antithesis of direct marketing.
JackpotJoy invites Britons to have “more daft fun”
Lara O'ReillyBingo website JackpotJoy.com launches £4m campaign inviting the nation to have “more daft fun”.
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Royal Caribbean invests £2.5m in campaign
Branwell JohnsonCruise line Royal Caribbean International has unveiled a £2.5 million marketing campaign to grow brand awareness amongst consumers who are “nearly cruisers”.
Mobile wallet and marketing JV greenlit
Lara O'ReillyVodafone, Everything Everywhere and O2 have received ‘unconditional clearance’ from the European Commission (EC) to form a mobile advertising and commerce joint venture (JV).
Asda TV spot banned after Argos complaint
Seb JosephA TV spot for Asda that claimed the supermarket sold hundreds of branded products at cheaper prices than rival Argos has been banned after the high-street outlet complained it made misleading price comparisons.
Innocent bids to regain ‘entrepreneurial’ spirit
Lara O'ReillyInnocent is to intensify its focus on direct to customer marketing such as social media and experiential as it looks to overcome the “challenge” of growing the business, while keeping a close relationship with consumers.
Asos to launch weekly magazine app
Rosie BakerAsos.com is to launch a weekly magazine via an iPhone app to capitalise on the growing demand for mobile content and commerce opportunities.
The heat is on telemarketers
Russell ParsonsUpon visiting parents and in-laws weekend last, it was laid bare to me that the scourge of every man and woman in the UK is not among the usual suspects trotted out by middle market newspapers. No, it is the horror of the unsolicited and definitely unwanted stone cold telephone marketing call.
New categories for Data Strategy Awards 2013
Branwell JohnsonThere are a number of exciting new categories for the Data Strategy Awards 2013 well worth investigating.
Mark Ritson: Reputation can rise above controversy
Mark RitsonWhen the end came, last Thursday, it came more from exhaustion than anything else. After a decade of rumours and accusations of drug use, Lance Armstrong finally reached his limit.
Top retailers at channel crossroads
Lucy FisherEven the world’s leading retailers are still feeling their way when it comes to cross-channel operations, reveals research seen by Marketing Week. Lucy Fisher reports.
Greenpeace launches Star Wars attack on VW
Rosie BakerGreenpeace is resurrecting its longstanding campaign against Volkswagen’s green claims with a second Star Wars-themed attack that could raise eyebrows at film producer Lucasfilm.
The Secret Marketer: Create your legacy
David CoveneyAs we all slowly get over the “emotional hangover” of the Olympics (albeit with high hopes for a “hair of the dog pick-me-up” from the Paralympic Games), it got me thinking about legacies… And I don’t mean of a philanthropic nature. One of the great “highs” of London 2012 was the feelgood-nature of the capital […]
Consumers get measure of their lifestyles
Michael BarnettTracking every part of their lives, from calorie intake to energy use, is helping consumers take control of purchase decisions and personal goals, according to research seen by Marketing Week.