AB Inbev vows to up marketing spend
Marketing WeekAnheuser-Busch InBev (AB Inbev) has vowed to increase marketing spend despite revenues dipping by almost 10% in the third quarter.
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Fat Face rapped by ASA for horse pic
David RattrayThe advertising watchdog has slammed a direct mail campaign promoting the Fat Face clothing brand for depicting an animal in apparent distress.
Miele looks to fund marketing with customer events
David RattrayMiele, the German premium domestic appliance manufacturer, is funding its 2010 UK marketing budget through money it earns at events in its new London Gallery.
Direct mail works best with other media
Marketing WeekMark Thomson, media director at Royal Mail, discusses the benefits of combining several channels at once in marketing campaigns.
Disney appoints Strauss to chief marketing post
Seb JosephWalt Disney Studios has named Ricky Strauss to lead global marketing for its Disney, Marvel, Pixar and Touchstone brands.
Twitter poaches YouTube sales chief Bruce Daisley
Lara O'ReillyTwitter has poached Google’s YouTube chief Bruce Daisley to become its first UK sales director as it continues to bolster its operations in the region.
British Gas ramps up communications to repair brand reputation
Lara O'ReillyBritish Gas is stepping up its marketing activity in a bid to arrest its haemorrhaging brand reputation after coming under fire from both the energy regulator and consumers in recent weeks.
ArgosCompare rewards switches with gift cards to differentiate
Rosie BakerArgos is hoping to encourage consumers to use its comparison site ArgosCompare.co.uk by offering gift cards as a reward to consumers that use the site to switch services.
Rough Guides launches video travel show on Tube
Rosie BakerRough Guides has partnered with CBS Outdoor to broadcast a daily video travel guide on digital screens in London Underground stations.
Pret A Manger aims to dispel McDonald’s myth
Rosie BakerPret a Manger is planning a communications push to change the perception that it is still part owned by McDonald’s.
Aviva puts customers in campaign
Russell ParsonsAviva is bringing back its “You Are The Big Picture” campaign for a second year, encouraging customers to upload photos and messages that will be displayed across Europe.
Everything Everywhere restructure leaves T-Mobile brand hanging
Lara O'ReillyEverything Everywhere CEO Olaf Swantee marked his first day on the job with a massive reshuffle of the brand’s senior management team in order to “streamline” the business. The fact that the new 10-strong team (slashed from 25) comprises far more Orange than pink is unlikely to be a coincidence. In a remarkable move, Swantee […]
Video viewpoint: What next for the magazine sector?
Josie AllchinLara O’Reilly discusses what the magazine sector could learn from the latest ABC figures.
Tesco bolsters UK comms team
Rosie BakerTesco has appointed London 2012 media advisor Tom Curry into the newly created role of UK communications director, as part of an expansion of the Tesco UK team.
Bmibaby launches Gowalla loyalty scheme
Lara O'ReillyBudget carrier bmibaby has partnered with location-based network Gowalla to launch what it claims is the first social media loyalty programme for a European airline.