Everything Everywhere rebrands to EE
Lara O'ReillyEverything Everywhere is to rebrand as EE with its Orange and T-Mobile retail estate rebadged with the new name.
Everything Everywhere is to rebrand as EE with its Orange and T-Mobile retail estate rebadged with the new name.
Social media is seen by many as the very antithesis of direct marketing.
Bingo website JackpotJoy.com launches £4m campaign inviting the nation to have “more daft fun”.
Cruise line Royal Caribbean International has unveiled a £2.5 million marketing campaign to grow brand awareness amongst consumers who are “nearly cruisers”.
Vodafone, Everything Everywhere and O2 have received ‘unconditional clearance’ from the European Commission (EC) to form a mobile advertising and commerce joint venture (JV).
A TV spot for Asda that claimed the supermarket sold hundreds of branded products at cheaper prices than rival Argos has been banned after the high-street outlet complained it made misleading price comparisons.
Innocent is to intensify its focus on direct to customer marketing such as social media and experiential as it looks to overcome the “challenge” of growing the business, while keeping a close relationship with consumers.
Asos.com is to launch a weekly magazine via an iPhone app to capitalise on the growing demand for mobile content and commerce opportunities.
Upon visiting parents and in-laws weekend last, it was laid bare to me that the scourge of every man and woman in the UK is not among the usual suspects trotted out by middle market newspapers. No, it is the horror of the unsolicited and definitely unwanted stone cold telephone marketing call.
There are a number of exciting new categories for the Data Strategy Awards 2013 well worth investigating.
When the end came, last Thursday, it came more from exhaustion than anything else. After a decade of rumours and accusations of drug use, Lance Armstrong finally reached his limit.
Even the world’s leading retailers are still feeling their way when it comes to cross-channel operations, reveals research seen by Marketing Week. Lucy Fisher reports.
Greenpeace is resurrecting its longstanding campaign against Volkswagen’s green claims with a second Star Wars-themed attack that could raise eyebrows at film producer Lucasfilm.
As we all slowly get over the “emotional hangover” of the Olympics (albeit with high hopes for a “hair of the dog pick-me-up” from the Paralympic Games), it got me thinking about legacies… And I don’t mean of a philanthropic nature. One of the great “highs” of London 2012 was the feelgood-nature of the capital […]
Tracking every part of their lives, from calorie intake to energy use, is helping consumers take control of purchase decisions and personal goals, according to research seen by Marketing Week.