Market research gets up to speed with real time data monitoring
Jonathan BaconData analytics, personalisation tools and neuroscience techniques are now part of a marketer’s research armoury – and they can provide rapid results.
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Q&A: Hailo head of marketing Sara Holt
Mindi ChahalTaxi app Hailo’s UK head of marketing Sara Holt talks about being part of the Government’s Tech City UK Future Fifty and its plans to go further than the black cab premise.
Ten content marketing trends you need to know for 2014
Tess WaddingtonContent marketing topped the digital priority list in 2013, according to Econsultancy’s annual survey. Yet just 64 per cent of marketers agree that content marketing is set to “become its own discipline”, while only 38 per cent of companies have a defined content marketing strategy in place. Just 34 per cent have dedicated budgets to it and only 46 per cent have dedicated staff for it, judging by the results of the Econsultancy/Outbrain Content Marketing Survey 2013.
For direct marketers, 2014 is about avoiding data minefields
Russell ParsonsDirect marketers start 2014 as they started 2013. They still face the challenge of how to segment and target, how to personalise and to optimise. They still need work out how to harness the dizzying panoply of data available. What will be new to some and an even bigger deal for others in 2014 is: “How do we avoid pissing people off?”
Intel, Sony and LG outline wearable technology future
Lara O'ReillySome of the world’s biggest technology companies, including Intel, Sony and LG have used the Consumer Electronics Show (CES) in Las Vegas to outline their bids to become the leaders in the wearable technology segment.
Guinness bids to become ‘mobile leader’ of brewers
Seb JosephGuinness is looking to reward UK drinkers for checking into pubs via their smartphones as it prepares to launch the latest phase of its multi-million “Made of More” campaign.
The art of the opt-in
Russell ParsonsIt has been described as one of the biggest changes to NHS data handling ever. Its failure could lead to the death of patients, some charities have warned.
Iglo Group reinstates CMO role to lead €100m marketing strategy
Seb JosephIglo Group is reviving its chief marketing officer role a year after it was axed with the appointment of Mondelez International senior marketer Luca Miggiano, one of a string of new postions created to shake-up €100m (£83m) marketing strategy for frozen brands.
Aldi ‘most positively viewed’ supermarket in 2013
Russell ParsonsAldi’s rapid ascension has been underlined after it came from nowhere to become the UK’s fourth most positively perceived brand of 2013.
Horse meat scandal has had a lasting effect on how food is marketed
Sarah VizardBrand reputations may have recovered and customer attitudes may not have fundamentally changed, but the horse meat scandal has had a lasting effect on how brands market food.
Motorola readies ‘unorthodox marketing’ for Moto X launch
Lara O'ReillyMotorola is readying an “unorthodox approach to marketing” to back the European launch of its forthcoming flagship smartphone the Moto X as it looks to build on the sales success of its predecessor the Moto G.
Video: The story behind Vodafone Firsts
Josie AllchinMarketing Week went to the official launch event for Vodafone’s new marketing programme, Firsts, and spoke to global brand director Barbara Haase about how it hopes the strategy will inspire consumers worldwide.
Ryanair steps up charm offensive with ads declaring ‘we’re changing’
Russell ParsonsRyanair is ramping up its charm offensive with a new marketing campaign detailing the changes it has made to its services.
Six trends in advertising you need to know for 2014
Ashley FriedleinAshley Friedlein, chief executive of Econsultancy, picks six key trends that are likely to affect the advertising market this year – are you already prepared?
Budweiser mulls FA Cup ties
Seb JosephBudweiser is locked in last-minute discussions with the Football Association (FA) on whether to renew its multi-million pound deal when it expires at the end of the season, although industry insiders say the brewer is unlikely to continue in favour of more cost-effective sponsorship initiatives.