Ryanair has appointed former Moneysupermarket marketing chief Kenny Jacobs as its first chief marketing officer as the budget airline steps up its charm offensive to win over disgruntled customers that have switched to rivals and increase annual passenger numbers from 80 million to 110 million over the next five years.
Cadbury has outlined a year-long marketing strategy to bring more clarity to its positioning, dropping its Joyville platform for failing to push key elements of the brand.
How many of you have ever read the terms of conditions of any product or service ever? How many give T&Cs a cursory glance because it seems like the right thing to do without committing much more than the odd word or sentiment to memory? How many always read everything word for word?
Kit Kat is poking fun at British crime caper films with a humorous TV ad to launch its 2014 advertising campaign.
Samsung has formed a global multi-year partnership with Italian coffee brand Illycaffè which will see Samsung tablets and other devices introduced to Illy cafes and Illy coffee served in Samsung’s stores and showrooms.
Ryanair has signed a deal with Google to make its flight information available on the search engine’s Flight Search service in another u-turn that suggests the airline’s attitude to flight comparison sites is relaxing.
Rising Star 2013 winner Sarah Bulling, product communications manager, at LV=, explains what winning the trophy meant to her, how she improves her marketing skills and what trends she sees as important this year.
Zurich global head of data and analysis Simon Kaffel praises the new wave of grads that understand data but urges them to balance technical knowledge with commercial insight.
Sky is launching a new YouTube channel that will house full episodes of upcoming drama and comedy shows for the first time as the media company looks to encourage trial and acquire new TV subscribers.
Cadbury’s revamped marketing campaign has been given an extra lift for its latest advert by bagging swimsuit model Kelly Brook for a cameo.
MTV UK and Ireland is allowing brands to reach fans with targeted ads based on what content they are sharing around shows such as Geordie Shore and Catfish in a push to enhance the effectiveness of its automated ads.
EE has created a new brand platform, “No Brainer”, for 2014 designed to highlight its “market-beating” offers as the operator’s proposition evolves from looking to appeal to early-adopters to encouraging the mass market to sign up for its 4G deals.
O2 will tonight air a TV ad featuring Lady Gaga to promote its loyalty programme Priority, which is offering early access tickets for the UK leg of the popstar’s Artrave: Artpop Ball World Tour.
Travel search website Skyscanner is readying its biggest ever marketing investment, which includes its first TV campaign and bolstering its marketing team with three senior hires, as it steps up its bid to become the leading brand in the category.
Alcohol brands must ensure their sponsorship campaigns promote responsible drinking and are funding grassroots activations as part of the industry’s first UK-wide sponsorship code.