As we all slowly get over the “emotional hangover” of the Olympics (albeit with high hopes for a “hair of the dog pick-me-up” from the Paralympic Games), it got me thinking about legacies… And I don’t mean of a philanthropic nature. One of the great “highs” of London 2012 was the feelgood-nature of the capital […]
Tracking every part of their lives, from calorie intake to energy use, is helping consumers take control of purchase decisions and personal goals, according to research seen by Marketing Week.
The summer is a time for brands to venture outside their comfort zones. And this year, many have used the Queen’s Diamond Jubilee and the London Olympics as inspiration for temporary stands and shops where marketers can engage customers through innovative, immersive experiences. Jonathan Bacon takes a stroll around London and beyond in search of the most attention-grabbing pop-ups.
Mars UK is to launch the first low calorie variant for its flagship Mars brand as part of its commitment to reducing the calorie content of its chocolate by the end of 2013.
Gift giving via social media is growing in popularity, offering brands an opportunity to extend their reach by offering vouchers on group buying-style websites.
Students may now spend more time on Facebook than down the pub, but research seen by Marketing Week suggests that brands wanting to connect with 16- to 24-year-olds should reassess their f-commerce strategies. By Lucy Handley
Research seen by Marketing Week has shown significant change in the size and shape of the British body which could represent an opportunity for high street retailers to boost flagging sales by targeting these consumers. Mindi Chahal reports.
This week I went on a media training refresher course. The agency set me three tasks – one with a print journalist down the line, a live TV interview and finally a live radio session in a studio. All went pretty well, if I say so myself, which I guess is a combination of much practice, a lot of luck and good fortune.
A new style of eating out that typically offers ‘a safe culinary adventure’ is proving popular because these short menu venues offer value, according to research seen by Marketing Week.
A new list of brands that are most admired by marketers, seen exclusively by Marketing Week, closely matches those that are loved by consumers.
Dairy Crest has appointed Stella Artois’ European marketing director James Watson to manage the development of its food brands.
Olympic organisers have extended the outdoor marketing campaign thanking all 53 sponsors of the London 2012 Games for their investment to London tube stations, claiming that without the backing from the likes of Coca-Cola and McDonald’s there would be no “moments that last forever.”
Direct Line is ditching Chris Addison and Alexander Armstrong and introducing its first ever strapline, “take the direct line”, in a marketing campaign that repositions the insurer as a customer service-led brand.
Nationwide is launching an advertising campaign highlighting its mutual status to encourage customers to switch to it from banks.
Regulators are gearing up for a clampdown on rogue telemarketers after fresh data showed complaints about unwanted marketing calls more than doubled in the last 12 months.