Secret Marketer

The Secret Marketer: Create your legacy

David Coveney

As we all slowly get over the “emotional hangover” of the Olympics (albeit with high hopes for a “hair of the dog pick-me-up” from the Paralympic Games), it got me thinking about legacies… And I don’t mean of a philanthropic nature. One of the great “highs” of London 2012 was the feelgood-nature of the capital […]


Top of the pop-ups

Jonathan Bacon

The summer is a time for brands to venture outside their comfort zones. And this year, many have used the Queen’s Diamond Jubilee and the London Olympics as inspiration for temporary stands and shops where marketers can engage customers through innovative, immersive experiences. Jonathan Bacon takes a stroll around London and beyond in search of the most attention-grabbing pop-ups.

Simply Be

Living large

Mindi Chahal

Research seen by Marketing Week has shown significant change in the size and shape of the British body which could represent an opportunity for high street retailers to boost flagging sales by targeting these consumers. Mindi Chahal reports.

Secret Marketer

The Secret Marketer: be prepared for PR

David Coveney

This week I went on a media training refresher course. The agency set me three tasks – one with a print journalist down the line, a live TV interview and finally a live radio session in a studio. All went pretty well, if I say so myself, which I guess is a combination of much practice, a lot of luck and good fortune.


Locog tube campaign thanks sponsors

Seb Joseph

Olympic organisers have extended the outdoor marketing campaign thanking all 53 sponsors of the London 2012 Games for their investment to London tube stations, claiming that without the backing from the likes of Coca-Cola and McDonald’s there would be no “moments that last forever.”