McDonald’s in first push for charity venture
Rosie BakerRonald McDonald House Charity is launching its first national advertising campaign in a bid to raise awareness of its work.
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YouTube unveils Football channel
Seb JosephYouTube is partnering with online video distributor Rightster to launch a football highlights channel, as the search giant steps up efforts to position its video platform as an entertainment destination to rival TV.
Samsung rolls out Paralympic campaign
Seb JosephLondon 2012 sponsor Samsung is inviting 50 Paralympians to create digital content as part of a raft of global marketing initiatives launching to mark the start of the Paralympic Games.
Everything Everywhere partners MasterCard
Lara O'ReillyEverything Everywhere has penned a five year deal with MasterCard to launch a co-branded mobile payments service for Orange and T-Mobile pay as you go customers.
Everything Everywhere handed 4G head-start
Mary-Louise ClewsBrands’ ability to use online channels that rely on super-fast connections as effectively on mobile devices as fixed screens has drawn nearer following the regulator’s decision to allow Everything Everywhere to re-use its existing spectrum licences.
Government endorsement of DM a fillip for the sector
Russell ParsonsWhen in opposition, the then shadow cabinet minister Francis Maude responded to a bit of hyperbole in The Sun over Labour “spending £100m on junk mail” by lambasting the government’s profligacy and “incompetence”.
Guinness readies global TV push
Russell ParsonsGuinness has unveiled a global advertisement to mark the fourth annual “Arthur’s Day” celebration, the self-created anniversary in honour of the drink’s creator Arthur Guinness.
BT unveils Paralympic ident series
Lara O'ReillyBT revealed details about the series of idents it has created featuring athlete ambassadors as part of its sponsorship of the coverage of the Paralympic Games.
John Lewis opens first pop-up
Rosie BakerJohn Lewis is opening its first ever pop-up shop to promote its debut smaller-format ‘flexible’ multichannel store in Exeter.
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‘The Uses of Research’ – Segmentation: Microsoft
Desmond LukeJust how did Microsoft use Star Wars characters to create a valuable customer segmentation strategy for its DPE division? Find out in the second in our video series on The Uses of Research from the exclusive partnership between Marketing Week and Quadrangle.
Ikea eyes budget hotel chain
Rosie BakerScandinavian furniture retailer Ikea is said to be preparing the launch of a chain of budget hotels.
Sainsbury’s unveils Paralympic TV push
Seb JosephSainsbury’s is to start its Paralympic Games marketing drive with a TV advert starring David Beckham in a bid to promote its sponsorship of the event.
Rebranding should be on all charities’ to do list
Russell ParsonsCharity rebrands are like proverbial buses. In the past six months we have seen the Samaritans, Stroke Association, Scope and now Cancer Research rip it up and start again.
Team GB cover Queen for Adidas
Lara O'ReillyOlympic medallists Sir Chris Hoy, Victoria Pendleton and Jessica Ennis are among the stars from Team GB covering Queen’s “Don’t Stop Me Now” in a celebratory online video created by Adidas.
Tetley brews £10m marketing push
Lara O'ReillyTetley Tea has dropped its long-running Tea Folk brand ambassadors in a new £10m campaign that repositions its marketing to focus on championing quality time with friends and family.