Unilever has added a week-long sustainability marketing initiative into its training programme for all new brand managers as part of its efforts to embed sustainability into its brand marketing.
Mars Chocolate UK’s HR director Amanda Davies tells Marketing Week what it takes to succeed in the brand’s graduate recruitment process.
Travel search site Skyscanner has defied the turbulent climate to reach a major profit hike. Newly appointed CMO Andrew Cocker talks about next steps for the company, including global developments.
Social gifting is a new marketing channel that offers brands increased sales opportunities as well as a route to new customers.
The men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing.
The faces and stories of those on this year’s Engage Awards Senior Marketer of The Year shortlist, in association with Adobe.
A mobile strategy is a tricky call, trying to avoid being intrusive while endeavouring to leverage business results for brands.
Pestering consumers with unwanted ads on their smartphones and tablets will alienate, not endear, potential customers.
Showing off what you own is the latest way to define status online and savvy marketers are tapping into this.
Teenagers are more connected than older groups and proficient at multi-tasking across devices, but brand trust is a stumbling block for young teens.
Borrowing from video dance crazes is becoming popular in marketing but how do brands use them in a way that matches their strategies?
I wish I’d seen Sir John Hegarty speak at the Advertising Week Europe event last month. The topic was ‘big data’, and the celebrated elder statesman of advertising creativity didn’t hold back in his attack on the industry’s latest technological wonder weapon.
Is rising to a board-level position just a matter of gaining the right skills or are there tougher lessons to learn from the prejudices held by those at the top table?
With a whopping 27 million contactless cards in the UK, has the time come to make it a mainstream payment method?
Start-up accelerator programmes can be launchpads for success for both the mentor and emerging company.