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Ikea appoints top marketer as part of UK restructure

Marketing Week

Ikea UK has restructured its marketing and sales division, and has appointed Anna Crona to the top marketing role in this country. Crona was previously in charge of global e-commerce for the Swedish retailer, but will arrive in London to join the UK team as marketing manager – effectively leading the team – in October. […]

Volkswagen tries Audi-branded credit card

Marketing Week

Audi is launching a branded credit card just weeks after rival BMW unveiled a host of financial services products. The Audi Card will be available from June 26 through Citi Cards, part of Citigroup. It is the first credit card to be launched by Volkswagen Financial Services UK, the specialist finance division that represents all […]

Wrigley’s Airwaves set for liquorice gum launch

Marketing Week

Wrigley’s is launching a liquorice-flavoured chewing gum under its Airwaves brand. Airwaves Black Mint is understood to be a key focus for the company this year. The product, which will be launched imminently, aims to tap into consumer tastes for stronger-flavoured chewing gum and mints. It is expected to receive marketing investment, including TV, as […]

Ikea unveils local geo-targeted ads

Marketing Week

Ikea, the Swedish furniture giant, is to launch a “geo-targeted” campaign on UpMyStreet.com to promote its stores to nearby residents. The ads, designed by Danish agency Robert/Boisen & Like-Minded, include banners and skyscrapers, encouraging visitors to click through to the Ikea website. The campaign is targeted at people living near the furniture company’s Wembley and […]

The Aviva pitch was a model of good practice

Marketing Week

We at Unique Digital were fortunate enough to be invited to pitch in the recent Aviva pitch process (MW last week). We were also very grateful to be included in the final four agencies under consideration. While we did not win this account, I feel compelled by the experience to share my views on the […]

Volkswagen teams up with David Beckham Academy

Marketing Week

Volkswagen has signed a three-year sponsorship deal with the David Beckham Academy. The company’s Touran model, a compact seven-seat multipurpose vehicle (MPV), becomes the academy’s official automotive partner. Volkswagen will provide school children with free transport to and from the academy as part of the deal. It is estimated the company will transport 10,000 children […]

Nationwide football a case study in value

Marketing Week

While it is encouraging to see the debate rumble on regarding the contribution of sports sponsorship to the marketing mix (MW last week), it is sad to read some of the  rather blinkered views being expressed in relation to Nationwide’s decision to adjust its marketing mix towards additional television advertising. Our agency has worked extensively […]

Nationwide should try to be more interesting

Marketing Week

Until now I’ve been “slightly interested” in the debate (MW December 8) concerning Nationwide’s decision to come out of sports sponsorship and return to mainstream advertising (while swimming against the rip tide of brands coming the other way). But it suddenly struck me (better late than never), it’s a very simple issue that has nothing […]