Google believes its platforms are overtaking traditional media to become central to the “biggest brand-building campaigns of the world” and claims its efforts to roll out new ad products and improve campaign effectiveness measurement are seeing more marketers shift their budget to digital.
Snoop Dogg is not slow to lend his considerable fame to brands – Orange, Pepsi, Overstock, Hot Pockets and now MoneySupermarket.
HP has partnered with the fortnightly TFI Friday-esque YouTube and Google+ entertainment show The Fox Problem as it looks to reach youth consumers in a natural setting.
Ryanair blamed lower fares and increased competition for its first Q3 loss since 2010 but says forward bookings for the fourth quarter and full year are running “significantly” ahead of last year after recent increases in marketing spend.
Amazon’s UK sales growth has slowed over the past year as consumer perceptions of the brand fell after criticism of the amount of tax the firm pays and traditional retailers upped their online game.
John Lewis’ managing director says marketing is an “absolutely fundamental part” of its success as it celebrates a bump in Christmas sales.
Pernod Ricard is ramping up the digital media outlay for its travel retail business in an attempt to be less reliant on in-store promotions to expand what is its third largest market.
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TV shopping’s role as an educator and its ability to drum up an urgency to buy means it can be a rewarding channel for brands.
Cross-industry trade bodies representing brands and online advertising companies and publishers have drawn up a six-point (see below) set of good practice guidelines designed to address marketers’ and publishers’ concerns over the reputational damage online ad misplacement can cause.
Online takeaway service HungryHouse is ramping up efforts to rival the dominance of Just-Eat with a multi-million rebrand to jolt diners into making their orders online rather than over the phone.
One issue that appears to return time and again to debates about business is the lack of women in top jobs. I was shocked to read that Liv Garfield’s appointment as chief executive of Severn Trent last month took the number of women running FTSE 100 companies to a mere four.
Virgin Galactic’s commercial director talks about marketing the inaugural flight, the importance of partnership deals and it is accepting Bitcoins.
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Apple launched its microtargeting technology iBeacon into its US stores last week, while a raft of brands are experimenting with tracking techniques that could change the way people shop.