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Mark Ritson

How McDonald’s fell from employer hero to zero

Tess Waddington

Congratulations to McDonald’s which has managed to keep costs down and flexibility up by putting most of its staff on ‘zero-hour’ contracts. The contracts, widely condemned by unions and politicians, essentially involve an employee committing to an employer without getting any commitment in return. No long term contract, no guarantee of regular work and no standard hours or stability of income.

The case for employer branding

Tess Waddington

There are three key reasons why I cannot agree with Mark Ritson when he says ‘Employer branding can do real harm so stop it now’. First, employer branding does have a target: the candidate. Such ‘consumers’ can be studied through a lengthy insight phase using a major provider, such as Universum. These companies are already […]