Video: Judges discuss trends in Engage Awards 2014 entries
Branwell JohnsonEngage Awards judges describe the big marketing trends identifed from reading the high calibre entries for the Marketing Week Engage Awards 2014.
Engage Awards judges describe the big marketing trends identifed from reading the high calibre entries for the Marketing Week Engage Awards 2014.
Real-time advertising’s strength is its immediacy but how effective is it for long-term brand building and how accepting are users of personalised messaging?
Amanda Jobbins (pictured above) is FTSE 100 company Sage Group’s first CMO. She tells Lucy Handley how she brought marketing to the business and aims to make it a strategic part of the company.
Allowing TV to film the behind-the-scenes workings of a brand sounds like a strategy bursting with risk, but it can pay off.
Click here to see a bigger version of the infographic above
Turkish Airlines has retained brand ambassadors footballer Lionel Messi and basketball star Kobe Bryant for its latest campaign that sees the pair exchange ‘selfies’ to mark the launch of its new brand strapline: “Widen your world”.
Samsung has signed Wayne Rooney, Lionel Messi and Bayern Munich’s Mario Götze to its GALAXY 11 team of world class talent that it hopes will ward off the threat of alien invasion and sell Galaxy products.
The Advertising Association’s chief executive Tim Lefroy recently told Marketing Week that the advertising industry has to be on its guard over the next 18 months against politicians looking for easy targets in exchange for votes.
Tapping into consumers’ emotions is the central theme of this year’s most popular YouTube ads, with six creative elements identified as key.
Google is testing a new ad format that allows brands to turn their Google+ posts into social ads that will appear across the web using the search engine’s display ad network.
AB InBev is ramping up a marketing initiative that encourages bar staff to refer to Stella Artois by its full name and not “Stella” after crediting its contribution to a 4.2 per cent year-on-year lift in UK volumes in the third quarter.
The Economist has created a tribute film to the late Nelson Mandela. The AMV BBDO created video shows people leaving items relevant to key moments in his life in a field. The camera pans out at the end to reveal the items have formed an outline of Mandela’s face.
2013 saw sponsorship move into the fast lane with brands looking beyond traditional broadcast channels to mobile marketing and social TV to give fans a real sense of ownership of events. Marketing Week picks out the key developments of the last 12 months.
2013 is coming to an end, so it’s time to cast a nostalgic eye over the ten most-viewed ads on YouTube this year. It was a big year for dancing babies and a certain bear and hare as advertisers such as Evian, Pepsi Max and John Lewis imbued their videos with creativity, humour and often quirky animals to create blockbuster viral content.
Travelodge sales and marketing director Catriona Kempston explains why data mining is essential for targeted marketing and acquisition and explains what she was looking for in a winner when judging the Marketing Week Data Strategy Awards entries