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What kind of planet is Mars on?

Marketing Week

Here we go again. Politicians trying to make some cheap capital out of the obesity crisis at the expense of advertisers. Industry trade bodies self-righteously laying down a withering counter-fire of rebuttal. And one of their number sneakily breaking ranks by attempting to get the best of both worlds. The politicians in question are a […]

Mars plans raft of healthy snacks to combat ad bans

Marketing Week

Mars is to launch a stream of healthy products following its decision to axe marketing of its confectionery and snack food products to children under 12 years old. The company says it will only advertise healthy products to children aged nine and above. But it admits it has no confectionery or snack products that match […]

Stomach for the fight

Marketing Week

Yakult’s launch may have created the pro-biotic drinks sector in the UK, but it no longer leads the market and could have to rethink its quirky brand image to win back consumers. By Martin Croft.

Interactive 2007

Marketing Week

Once again, online marketing is outperforming all other advertising sectors, overtaking national press in terms of adspend – and reaching half the spend on television. Yet while increasing numbers of brand owners are moving online with seeming confidence, they face new challenges. Brands may now be convinced of the important role the internet can play […]

New campaign – Nationwide regular savings

Marketing Week

Building society Nationwide is launching a 1.6m ad campaign to support its new regular savings account. The work, created by Leagas Delaney, is the latest execution featuring comedian Mark Benton, and continues its “proud to be different” stance, showcasing how the building society is different to banks.

Feeding your conscience

Marketing Week

After Tesco set out it ethical trading plans last week, counting the carbon cost of food could become as normal as totting up the carbs – and more shoppers have the money and mind to buy ethically.