‘Sexual’ Lynx ad escapes ban
Lara O'ReillyUnilever deodorant brand Lynx has escaped censure from the ad regulator after complaints accused its TV spot promoting new variant Lynx Attract was too sexual.
Unilever deodorant brand Lynx has escaped censure from the ad regulator after complaints accused its TV spot promoting new variant Lynx Attract was too sexual.
Financial services brands are racing to become more customer-centric after several years of economic turmoil but face tough challenges, not least from the unique regulatory environment in which they operate. Marketing Week brought together eight marketing experts from across the sector to debate responses to those challenges, and discuss how brands are reacting to new channel opportunities.
Direct Line Group, owner of Churchill and Privilege, has granted its first ever chief marketing officer Rick Vlemmiks a leave of absence to concentrate on his charitable efforts, just months after joining.
The BBC is unveiling a marketing campaign to promote the its coverage of the London 2012 Games, which start later this month.
Once the preserve of the marketing industry, subscription marketing is spreading into new territories as retailers and customers alike realise the benefits of making a commitment.
The theory that supermarkets confuse consumers into making wrong purchase choices by bringing out own-label goods with packaging that copies branded products has been put to the test by a study seen by Marketing Week. Jo Roberts reports.
Nationwide is to launch a campaign to push a new savings service that aims to provide an antidote to banks that keep customers “in the dark” over interest rate changes, the latest stage of a long-term strategy to convince customers it is “on your side”.
Mars is hoping to exploit what it claims is people’s natural desire to pick sides by launching a major global advertising campaign for its Twix brand that asks consumers to pledge their support to either the “Left Twix” or the “Right Twix” bar.
Consumers who buy innovative products before most of their friends are most influenced by online marketing messages, according to research seen by Marketing Week.
Home entertainment brands need to change the focus of their ad campaigns, according to research seen by Marketing Week that reveals women exert a lot of influence over TV and games console purchases.
Rock star Bryan Adams might have got his first real six-string in the summer of ‘69, but fast forward 43 years and Gibson chief executive and chairman Henry Juszkiewicz tells Lucy Handley about how the brand is nurturing the next generation of guitar heroes.
What makes Volkswagen a legend and Tesco a myth? The relationship between a brand’s marketing and the actual consumer experience, according to research seen exclusively by Marketing Week.
Businesses aiming to motivate their staff and increase productivity are dangling ever juicier carrots before them. Mindi Chahal explores the latest trends in internal reward schemes
Many telemarketing firms are ignoring a service setup to allow consumers to opt out of receiving “cold calls”, according to an investigation.
Direct marketers should be responsible for overseeing the creation of a piece of regular physical customer contact that is guaranteed to be read by millions – the bill.