Uncertainty has become a default January position for marketers. Ever since the collapse of Lehman Brothers in 2008, where the economic wind is blowing and the answer’s impact on brands has vexed most in the industry.
P&O Cruises is touting what it claims is a fresh approach to the brand with the launch of a nationwide advertising campaign to highlight its switch from price messages to emotional engagement
From the Share a Coke phenomenon, to a Marmite ad that caused a stir, we count down the most popular stories on MarketingWeek.co.uk from the past 12 months.
Aviva’s chief marketing officer Amanda Mackenzie has been awarded an OBE for services to the marketing industry.
Virgin Active is eschewing the usual health and fitness operator January price promotion tactics with a “category defining” multi-million pound push it says marks the first time a gym has invested significantly in a brand building campaign.
Ryanair’s attempts to shake off its reputation for poor customer service appear to be paying off after the airline reported record passenger numbers for December.
Blackberry has ended its celebrity tie-up with RnB singer Alicia Keys after just a year as it shifts its focus away from the consumer market and towards businesses.
Innocent, the Coca-Cola-owned smoothie maker, has launched a £3.5m multichannel campaign, switching from its usual January product-based messaging to a push highlighting its brand purpose.
Marketing Week uncovers everything you need to know about this year’s Super Bowl campaigns, updated continually in our liveblog.
The Royal Bank of Scotland has apologised and promised to compensate anyone left ‘out of pocket’ after a computer glitch meant customers were unable to make purchases on one of the busiest shopping days of the year.
Continued improvements in marketers’ confidence in the performance of their business and in the UK’s economic growth mean they are more likely to invest in innovation over the coming year, according to a report from the Chartered Institute of Marketing (CIM).
Businesses began to use email marketing in the mid-90s. Today, it is one of the most powerful tools in any B2B marketer’s toolbox. Compared with traditional marketing strategies such as direct mail, print advertising, or trade shows, email marketing costs less and drives a higher return. It is also easier to measure success than with offline strategies, so the return can be easily tracked.
The Marketing Academy, the non-profit mentoring organisation, is now taking nominations for potential scholars to join its 2014 programme.
MPs’ understanding and recognition of the contribution advertising makes to the UK economy grew markedly in the first-half of 2013, according to a study for the Advertising Association.
”Content marketing” is one of the latest popular buzzwords to enter the marketing lexicon, but marketers at the Content Marketing Association’s annual summit warned the rush to keep in-vogue with the latest trend may lead to apathy from consumers who are now seemingly bombarded with branded content wherever they turn.