‘Sexual’ Lynx ad escapes ban
Lara O'ReillyUnilever deodorant brand Lynx has escaped censure from the ad regulator after complaints accused its TV spot promoting new variant Lynx Attract was too sexual.
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Financial services marketers discuss their customer-centric strategies
Mary-Louise ClewsFinancial services brands are racing to become more customer-centric after several years of economic turmoil but face tough challenges, not least from the unique regulatory environment in which they operate. Marketing Week brought together eight marketing experts from across the sector to debate responses to those challenges, and discuss how brands are reacting to new channel opportunities.
Direct Line Group’s top marketer Vlemmiks takes leave of absence
Seb JosephDirect Line Group, owner of Churchill and Privilege, has granted its first ever chief marketing officer Rick Vlemmiks a leave of absence to concentrate on his charitable efforts, just months after joining.
BBC ramps up Olympics marketing push
Seb JosephThe BBC is unveiling a marketing campaign to promote the its coverage of the London 2012 Games, which start later this month.
Brands sign up to a new business model
Lucy HandleyOnce the preserve of the marketing industry, subscription marketing is spreading into new territories as retailers and customers alike realise the benefits of making a commitment.
What you see is not always what you get
Jo RobertsThe theory that supermarkets confuse consumers into making wrong purchase choices by bringing out own-label goods with packaging that copies branded products has been put to the test by a study seen by Marketing Week. Jo Roberts reports.
Nationwide takes aim at ‘sneaky’ rivals
Russell ParsonsNationwide is to launch a campaign to push a new savings service that aims to provide an antidote to banks that keep customers “in the dark” over interest rate changes, the latest stage of a long-term strategy to convince customers it is “on your side”.
Mars unveils global Twix campaign
Seb JosephMars is hoping to exploit what it claims is people’s natural desire to pick sides by launching a major global advertising campaign for its Twix brand that asks consumers to pledge their support to either the “Left Twix” or the “Right Twix” bar.
Tech geeks are open to online ad campaigns
Michael BarnettConsumers who buy innovative products before most of their friends are most influenced by online marketing messages, according to research seen by Marketing Week.
Who controls entertainment in the home?
Morag Cuddeford-JonesHome entertainment brands need to change the focus of their ad campaigns, according to research seen by Marketing Week that reveals women exert a lot of influence over TV and games console purchases.
Gibson provides a stage for rising guitar stars
Lucy HandleyRock star Bryan Adams might have got his first real six-string in the summer of ‘69, but fast forward 43 years and Gibson chief executive and chairman Henry Juszkiewicz tells Lucy Handley about how the brand is nurturing the next generation of guitar heroes.
How legends harness power of brand story
David BurrowsWhat makes Volkswagen a legend and Tesco a myth? The relationship between a brand’s marketing and the actual consumer experience, according to research seen exclusively by Marketing Week.
Star performers receive more than applause
Mindi ChahalBusinesses aiming to motivate their staff and increase productivity are dangling ever juicier carrots before them. Mindi Chahal explores the latest trends in internal reward schemes
Cold callers accused of breaking rules
Russell ParsonsMany telemarketing firms are ignoring a service setup to allow consumers to opt out of receiving “cold calls”, according to an investigation.
A bill is too valuable an opportunity to be left with anyone but a marketer
Russell ParsonsDirect marketers should be responsible for overseeing the creation of a piece of regular physical customer contact that is guaranteed to be read by millions – the bill.