Vauxhall preps launch campaign for Adam
Rosie BakerVauxhall is preparing to launch a brand marketing campaign to support the launch of its latest model Adam, one of a number of brand experience initiatives designed to give “personality” to the car.
Vauxhall is preparing to launch a brand marketing campaign to support the launch of its latest model Adam, one of a number of brand experience initiatives designed to give “personality” to the car.
After Warren Buffett’s historic $28bn acquisition of Heinz, Marketing Week takes a look at some of the iconic Heinz advertising from its 144 year history.
Tesco is taking steps to rebuild trust in its food products following the horse meat scandal by pledging to improve food labelling and provide customers access to more information about its food and how it is produced than rivals.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Google’s rivalry with Apple could take on a new front with the search giant preparing to open its own retail stores in the US according to reports.
Retailers are ramping up reassurance activity to limit the damage caused by the horse meat scandal, as Government calls on retail industry for more action to restore confidence in the quality of meat products in the UK.
This morning as I took my usual cycle route to work I shared the road with a TNT Post man that but for a modern bike that put mine to shame could have been dropped directly from the 1950s. Snazzy uniform aside, his smiley demeanour and chipper whistling was a throwback to an age of village posties going about their task with vigour.
Retail sales of frozen burgers have plummeted by 40 per cent year-on-year in the wake of the horse meat scandal with the decline almost entirely down to customers shunning own-label burgers in favour of branded alternatives, new research reveals.
EE has reported less than stellar financial results for the fourth quarter in which it launched its new corporate brand and 4G network, suggesting the company is not yet making the most of its monopoly position in the UK super-fast mobile internet market.
Soaring cider sales over the last 12 months are threatening the dominance of lager in the UK with more than half (60 per cent) of UK drinkers saying they now drink cider, new research reveals.
Heineken has turned to hit series ‘The Apprentice’ for inspiration in its latest UEFA Champions League advert with the brewer launching an online video documenting what it describes as “The first job interview you can’t prepare for.”
Asda could follow rivals Tesco, Morrisons and Iceland with a reassurance ad campaign as part of its efforts to rebuild damaged trust in the wake of the horse meat scandal.
O2, Vodafone, Three and EE are to take different approaches to communicate the benefits of 4G to consumers as they look to stand out from the pack when the majority of services launch in the next quarter.
David Beckham and Paralympic Gold medallist Ellie Simmonds star in latest Sainsbury’s TV ad to promote its Active Kids programme.
The John Lewis Partnership is boosting its multichannel offering with the addition of a drive-thru grocery service at Waitrose and free returns at corner shops for customers of its department stores.