How legends harness power of brand story
David BurrowsWhat makes Volkswagen a legend and Tesco a myth? The relationship between a brand’s marketing and the actual consumer experience, according to research seen exclusively by Marketing Week.
Uncategorized
Star performers receive more than applause
Mindi ChahalBusinesses aiming to motivate their staff and increase productivity are dangling ever juicier carrots before them. Mindi Chahal explores the latest trends in internal reward schemes
Cold callers accused of breaking rules
Russell ParsonsMany telemarketing firms are ignoring a service setup to allow consumers to opt out of receiving “cold calls”, according to an investigation.
A bill is too valuable an opportunity to be left with anyone but a marketer
Russell ParsonsDirect marketers should be responsible for overseeing the creation of a piece of regular physical customer contact that is guaranteed to be read by millions – the bill.
BT ads Spanish-themed for Euro 2012 final
Lara O'ReillyBT’s latest instalment of its student TV ad series is taking on a Spanish slant to coincide with the Euro 2012 final this weekend.
‘Brands should treat their agencies with more respect’
Seb JosephMWL 2012: Marketers need to treat their agencies as “partners” to produce better marketing rather than play them off one another, according to Marketing Week’s Secret Marketer.
Marketing Week Live! 2012: your view from the ground
Josie AllchinHere’s some of the action from Marketing Week Live! yesterday (27 June). WinkBall video reporters are live on site talking to the marketers, exhibitors and speakers at Marketing Week Live! at London’s Olympia on the 27th and 28th June.
Richmond Ham removes bums from ad
Seb JosephKerry Foods has re-edited the latest spot for its Richmond Ham range, which features a naked farmer, following hundreds of complaints to the advertising watchdog about the level of nudity in the ad.
Club’s DM less than Premier League
Russell ParsonsFootball clubs have earned billions from sponsorship and broadcast rights but their approach to marketing is often as abject as England’s performance against Italy.
Ascot races ahead with DM campaign
Maeve HoseaThe Royal Ascot race meet, currently underway, has been promoted with a particular focus on direct mail and email channels this year.
Facebook ditches Credits
Lara O'ReillyFacebook is dropping its currency system Credits in favour of users’ local currencies as it looks to simplify the payment experience to encourage more users to pay for virtual goods on the site.
Sainsbury’s launches summer ‘Live Well for Less’ spot
Seb JosephSainsbury’s is launching its summer television campaign tonight (20 June) to promote its Tu clothing range, a move that is part of the retailer’s wider Live Well for Less marketing strategy.
Rooney vows to make it count against Ukraine in Nike ad
Seb JosephNike is capitalising on brand ambassador Wayne Rooney’s eagerly anticipated first match at this year’s European Championship football tournament with a TV spot, a move that comes ahead of the England team’s crucial clash against Ukraine tonight (19 June).
BA Olympics ad targets England fans
Branwell JohnsonBritish Airways will be promoting its status as a Team GB Olympic partner with a television advertisement during the European Championship England v Ukraine football match tonight (19 June).
Microsoft readies ‘physical’ tablet campaign
Lara O'ReillyMicrosoft plans to use experiential marketing tactics more as it looks to push the experiences its combined multi-sector products offer, including its forthcoming range of tablets.