Volkswagen AG has denied suggestions that the main Volkswagen marketing strategy is to be changed and that its models will no longer be pitched at the premium end of each segment they are sold in.
Volkswagen has promoted Rod McLeod to head of marketing for the UK.
Volkswagen has promoted Rod McLeod to head of marketing for the UK.
Laura Ashley has won the first round in a court battle against L’Oréal.
Laura Ashley has won the first round in a court battle against L’Oréal.
Argos has appointed interim marketing director Karen Bray to the role permanently.
Volkswagen Group has promoted Georg Flandorfer to take control of sales and marketing for its core Volkswagen brand worldwide. As the Volkswagen brand board of management member responsible for sales and marketing, Flandorfer will report directly to Volkswagen Group chairman Bernd Pischetsrieder. Flandorfer, an Austrian, takes the position of Detlef Wittig, who moves to become […]
Argos is to begin selling car and household insurance in its stores for the first time as part of a revamp of its portfolio. The car insurance goes on sale at the beginning of October, and will offer cheaper rates to women drivers in particular. Policy benefits include a “like for like” courtesy car in […]
Ryanair is to introduce in-flight movies and games which passengers will have to pay for, in a bid to increase revenues. The low-cost airline’s portable in-flight entertainment system will have an initial trial on five Stansted-based aircraft from November,Rival low-cost airline easyJet has blasted the initiative as a deviation from the no-frills model and says […]
Nationwide Building Society is set to review its £15m advertising account held by Leagas-Delaney London.
Ikea’s top marketer in the UK, Anders Danielsson, is leaving to head global communications strategy at the furniture retailer’s own newly created in-house agency. He will be replaced by Peter Jelkeby, former UK sales manager and currently store manager of Ikea at the Lakeside shopping centre in Thurrock. Danielsson will join the in-house agency Ikea […]
Royal Bank of Scotland has poached Argos head of brand marketing Helen Page to become brand director for NatWest bank. The appointment sees her reunited with her former boss Paul Geddes, who is retail marketing and strategy managing director, overseeing both the Royal Bank of Scotland and NatWest brands. Geddes was marketing director at Argos […]
Royal Bank of Scotland has poached Argos head of brand marketing Helen Page to become brand director for NatWest bank. The appointment sees her reunited with her former boss Paul Geddes, who is retail marketing and strategy managing director, overseeing both the Royal Bank of Scotland and NatWest brands. Geddes was marketing director at Argos […]
The Advertising Standards Authority has forced Volkswagen Group UK to pull an Audi A3 mailer, which condones excessive speed and encourages irresponsible driving. The ad was created by Bartle Bogle Hegarty.
The Advertising Standards Authority has forced Volkswagen Group UK to pull an Audi A3 mailer, which condones excessive speed and encourages irresponsible driving. The ad was created by Bartle Bogle Hegarty.