Google, Microsoft bow to Government calls on child abuse content
Ronan ShieldsOnline search giants Google and Microsoft have bowed to Government pressure to implement changes making it harder for child abuse content to be shared online.
Online search giants Google and Microsoft have bowed to Government pressure to implement changes making it harder for child abuse content to be shared online.
Unaddressed direct mail has considerable odds against it. In some quarters, it has been described along the lines of “wasteful junk that should be confined to the marketing annals”.
Dreamforce 2013: Yahoo chief executive Marissa Mayer has described how being transparent with employees has won their trust and helped the company “realise the greatness that has always been there”
Dreamforce 2013: US exhibition basketball team Harlem Globetrotters says e-mail is the most successful marketing platform to drive ticket sales, having had “zero luck” with Facebook or Twitter ads.
AB InBev is shifting its marketing mindset to focusing on how campaigns work on mobile devices ahead of other channels as part of a wider digital drive to reach millennials through localised content.
Dove’s ‘Real Beauty Sketches’ is the most shared video of 2013 to date with over 4.2 million shares online, according to statistics from viral video firm Unruly Media.
Google’s dominance of the online ad market makes it an easy target for those inclined to criticise it, especially given its former “don’t be evil” motto, and not to mention its controversial tax arrangements.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
This is a sentence I never thought I would write – the Harlem Globetrotters are direct marketing sages.
EE – the UK’s largest mobile network operator by subscriber count – is to pair with out-of-home (OOH) media owner Posterscope to offer advertisers added insights into the smartphone usage habits of people when they are outside and hear outdoor ads.
Blackberry marketing chief Frank Boulben is to exit the company alongside its CFO and COO, as the under-fire handset manufacturer continues its ongoing restructure following the entry of new CEO John Chen earlier this month.
Argos is totally overhauling its in-store experience to reposition it for a digital future as it seeks to stay ahead of changing shopping habits and open up new ways for brands to promote products and services in store.
The advertising watchdog has dismissed complaints content created for an alcohol industry initiative to boost beer sales featuring TV presenter Tim Lovejoy discussing the best beer to accompany certain meat dishes was not distinguishable from the TV programme it was placed within.
Royal Mail says the flurry of marketing activity by energy companies to communicate and mitigate the impact of price rises has helped lift revenue at the start of the second half of its financial year.
Microsoft is continuing its anti-Google ‘Scroogled’ campaign, this time taking aim at its Chromebook with the help of reality TV star Rick Harrison from the hit show ‘Pawn Stars’, who derides the device as “not a real laptop”.