Pernod Ricard’s Martin Riley named WFA president
Russell ParsonsPernod Ricard’s chief marketing officer Martin Riley has been unveiled as the president of the World Federation of Advertisers (WFA).
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Google action prompts ease in tracking affiliate referrals on Apple devices
Ronan ShieldsLimitations on advertisers using Google tools to track affiliate referrals on Apple devices have been lifted prompting reports of up to double-digit increase in iOS sales since the beginning of the year.
No end to the possibilities of digital, but no end to the problems
Ronan ShieldsDisruptive challenges for brands posed by the emergence of digital is a regular theme occupying marketers and with the migration to mobile things are only going to get more difficult.
Big data breaks into the boardroom
Josie Allchin‘Big data’ is the number one item on the CEO’s agenda for 2013, and it’s up to marketers to ensure that its role is appreciated and understood. Marketing Week’s Data Strategy Award winners give their take on how to make that happen.
‘Marketers need 4 new Ps in the modern age’
Russell ParsonsTop marketers from some of the world’s biggest companies are assessing the relevance the traditional ‘4 Ps’ play in the digital age where consumers are demanding that a brand offers a societal value.
Q&A with AB Inbev’s global CMO Miguel Patricio
Russell ParsonsMiguel Patricio’s career trajectory should provide marketers wishing to grow their influence in an organisation with inspiration. Beginning his career at what is now AB Inbev in 1998 as a marketer he climbed to region president of North America in 2005 and then led the strategically crucial Asia Pacific region in 2006. He rejoined the marketing ranks in July 2012 as global chief marketing officer. He talks to Marketing Week about revenue generation, the role of marketing in society, social media, his objectives for the brewer and “watery beer” gate.
Three airs user generated dancing pony ads
Lara O'ReillyThree aired a series of user generated videos starring its moonwalking Shetland pony on TV this weekend.
DM is facing an image problem
Russell ParsonsI am sensing a prevailing wind in marketing that direct marketers need to be wary of – the implicit criticism of direct marketers from those calling for more brand building from companies.
Tesco launches TV ads for Price Promise checkout scheme
Seb JosephTesco has launched a TV advertising campaign to promote its pledge to give customers a voucher at tills if their shopping would have been cheaper at a rival.
Baidu bids to boost appeal with British brands
Lara O'ReillyChina’s largest search engine company Baidu is looking to recruit British brands to advertise across its range of services as its looks to turnaround slowing revenues with a boost from overseas partners.
‘Daily deals sector must speak language of marketers’
Lara O'ReillyThe daily deals sector needs to start talking the language of marketers rather than sales people, according to industry figures, advice that comes in the wake of the sector’s biggest player firing its CEO after a series of poor financial results and other brands ducking out of the market altogether.
ISBA partners with Marketing Academy to equip marketers for the C-Suite
Russell ParsonsTrade body ISBA is to be a founding partner of The Marketing Academy’s soon-to-launch Fellowship mentoring scheme, designed to equip senior marketers for the boardroom and address what the industry body describes as the “criminal” under-representation of the discipline at the top of business.
Stella Artois ad reinvigorates female appeal
Seb JosephAnheuser-Busch Inbev’s Stella Artois is looking to boost its appeal with women as the “the most premium beer in the world” with the latest TV advert in its global ‘She is a Thing of Beauty’ campaign.
Kellogg’s preps its first-ever mobile virtual store
Seb JosephKellogg’s is to launch its first-ever mobile virtual store to identify new sales opportunities after hailing the “better than expected” response to an ecommerce platform trial.
Apocalyptic predictions are not helpful
Russell ParsonsLast month, the Information Commissioner told a gathering of direct marketing professionals that they must stop sniping from the sidelines about what they see as the apocalyptic impact changes to data protection laws will bring, “get real” and except major changes are inevitable because of legitimate consumer concerns over the use of personal data.