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Patently a problem?

Marketing Week

Impressive sales at the ‘world’s biggest bookseller’ are masking falling profits and costly litigation, but the financial markets still love Amazon, says Dominic Dudley.

Google has to grow up after YouTube deal

Marketing Week

On the surface, the Google decision to buy YouTube looks just like NewsCorp’s purchase of MySpace and Yahoo!’s mooted interest in buying Facebook – a big company spending heavily to buy it’s way into the latest online craze, and worrying about the profits and costs for another day. But the implications for Google’s Sergey Brin […]

Wrigley appoints first president from outside family

Marketing Week

The Wrigley Company has appointed its first president and chief executive from outside of the Wrigley family. William D Perez will take over the roles from Bill Wrigley immediately. Wrigley will stay on as chairman of the board and take on the role of executive chairman. He will be responsible for developing long-term strategy and […]

The kids are all right

Marketing Week

Dubbed InBeTweeners, children aged 11 and 12 defy most marketers’ assumptions: they understand advertising messages, but they are scared of the dark and their parents still hold the purse strings

YouTube faces crackdown on video links to violence

Marketing Week

YouTube and other social networking websites could be the subject of a government crackdown following claims online videos are fuelling a spate of violent crimes. Senior ministers are urging MPs to debate the issue when the Violent Crimes Bill is discussed in Parliament next week. Commons leader Jack Straw yesterday admitted he was glad the […]