As technology costs fall, innovation is inspiring ever-more adventurous digital out-of-home ad campaigns across the UK. Out-of-home media is no longer just a case of choosing a single format to target consumers. Marketers can now take their pick from an array of technology when thinking about their campaigns, as shoppers who have just witnessed the […]
Being a well-known brand is the main reason slimmers pick a diet plan, but there are other factors which the less high-profile products can exploit.
Sidney Toledano, president of Dior, showed in his speech last week that he’s one of those rare breed of leaders who does what so few actually do – lead.
Lego is developing products to boost its appeal with school-age girls as the toy-maker looks to build on recent sales growth.
When it comes to household chores, the lines of division between men and women are now more blurred, giving FMCG brands a real opportunity to target a younger male audience. The ’modern man’ is not a myth, according to a new report seen exclusively by Marketing Week. As part of its wide-ranging Trendsetters study, research […]
Barcode technology is a low-cost and effective way to get consumers interacting with your brand, but only if your content and format hit the mark.
RBS has appointed Ian Ewart as director of marketing of its wealth division as part of an ongoing strategy to grow its wealth management franchise across each of its brands.
Look closely at the deal and the handwringers will see there are no good reasons to turn down News Corp’s bid for Sky SkyB’s recent astonishing results – 10 million subscribers, 26% profit growth – is a timely reminder that the media industry is waiting on the biggest decision to affect it in recent times. […]
Social media sites may offer serious reach but research shows that ads on these sites are being largely ignored. Choosing sites with content relevant to your product is the best way to get clickthrough. It seems that marketers can’t get enough of social media. Brands have been falling over each other to set up a […]
Stella Artois is about to launch a cider. Last week the brand’s senior management team announced that British drinkers would get their first look at Stella Cidre in April. File it next to Levi’s suits, Pond’s toothpaste, Harley-Davidson cake decorations and Aston Martin’s economy car. It’s going to be a clunker.
A study of girls aged between eight and 18, seen exclusively by Marketing Week, reveals that email, mobile phones, online chat, internet searches, social networking and gaming form an intrinsic part of life for this generation.
Research exclusive to Marketing Week shows Apple, Amazon and Sony are best placed to take advantage of the growing popularity of electronic books that women are forecast to accelerate.
Thou shalt be coveted: A study shows that brands which kindle desire from consumers perform best financially – and it is not just aspirational designer goods that inspire this response. Here’s how to fan the flames of desire for your brand.
Thanks to ad exchanges, online display advertising is becoming increasingly efficient and accountable. Gina Lovett finds out how the online auction model is transforming the sector
The use of information about individuals’ online behaviour is being used to inform the way digital ads are targeted in a way that far outclasses the use of broad social categories.