The Sims 3 lampoons Queen’s Jubilee
Lara O'ReillyComputer game maker Electronic Arts has launched a parody video of the Queen’s Diamond Jubilee using characters from its lifestyle game The Sims 3.
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Barclaycard dials up TV activity
Lara O'ReillyBarclaycard is using smartphones to explain to consumers how its mobile payment service PayTag works in its latest TV spot.
BA push targets friends and family abroad
Branwell JohnsonBritish Airways is launching a social media campaign to encourage Britons living overseas to fly back for the London 2012 Olympics.
Royal Mail brand can elevate but strategy needs work
Russell ParsonsIt has been argued that Royal Mail is a bloated and inefficient organisation that has been shielded from the vagaries of the free market by being a state-backed monopoly. What few would argue, however, is that a brand in its fourth century has the power to resonate like few others.
P&O Cruises sets sail with anniversary campaign
Seb JosephP&O Cruises, the Carnival Corp-owned cruise line, is to mark its 175th anniversary with a marketing campaign to promote the level of trust its consumers have in it.
England football team raves in Paddy Power viral
Seb JosephPaddy Power shines a light on what a team bonding session for the England football squad may look like with the latest viral in its ‘We Hear You’ campaign.
Stagecoach and EE launch mobile ticketing
Lara O'ReillyEverything Everywhere has joined forces with transport operator Stagecoach Group to launch the UK’s first mobile contactless ticketing trial.
EE and AGA create ‘connected’ ovens
Lara O'ReillyEverything Everywhere has partnered with AGA Rangemaster to enable people to control their ovens via text or a mobile app even when they are not at home.
P&G restructures marcomms
Rosie BakerP&G is fusing its global communications function with marketing under the stewardship of global marketing boss Marc Pritchard in a bid to create more integrated brand activity.
Rising up the BrandZ Rankings: MasterCard
Josie AllchinThe top 100 most valuable global brands – read the cover feature here Businesses that have purpose beyond profit are growing at double the rate of other brands, read why here Unilever’s chief marketing officer Keith Weed talks about brand value and sustainability In the name of maintaining MasterCard’s ‘Priceless’ brand strategy, Paul Trueman, the […]
BrandZ Viewpoint: Keith Weed, Unilever
Josie AllchinThe top 100 most valuable global brands – read the cover feature here Businesses that have purpose beyond profit are growing at double the rate of other brands, read why here Rising up the BrandZ Rankings: read about how MasterCard has maintained its “Priceless” brand strategy Too often there is an association solely with environment […]
BrandZ 2012: Beyond profit
Josie AllchinBusinesses that have purpose beyond profit are growing at double the rate of other brands, according to the 2012 BrandZ list. But that comes as no surprise to Jim Stengel, former global chief marketing officer at Procter & Gamble.
The most valuable brands by region
Russell ParsonsThe most valuable UK, North American, Asian, Continental European and Latin American brands, according to Millward Brown’s annual BrandZ report.
Carey Mulligan fronts Alzheimer’s Society campaign
Rosie BakerHollywood actress Carey Mulligan is to front a PR campaign for dementia charity Alzheimer’s Society to raise awareness and extend its reach.
Facebook can’t just sit on its data goldmine
Lara O'ReillyFacebook now has a higher valuation than McDonald’s and Disney following its IPO. Staggering at first thought but not so surprising when you consider how much people, including its investors, interact with the brand on a daily basis. But while Facebook appears to have the stimulant to keep consumers coming back for more, the advertisers so vital to its revenue are starting to crave a tonic to ensure their repeat return: data.