McDonald’s promotes America-themed menu
Seb JosephMcDonald’s is launching a month-long US-themed advertising campaign to support its annual ‘Great Tastes of America’ menu promotion.
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Argos stores and brand under review
Rosie BakerArgos is facing an overhaul that could include store closures and a brand refresh as new CEO John Walden calls a review of the retail business ahead of a full year results update later this week.
Walkers marketer joins Mars Petcare UK
Seb JosephMars UK has appointed former Walkers marketing lead Miranda Sambles to oversee brand strategy for its products, such as Pedigree and Whiskas, with a brief to raise the profile of the company’s petcare products.
Lego names Ben Fogle as brand ambassador
Rosie BakerLego has named TV presenter and adventurer Ben Fogle as its first celebrity brand ambassador, to star in what it claims is its biggest ever campaign for its Lego City brand.
Airwaves alive to sound of brand collaboration
Sean HargaveNew rules allowing brands to become part of a radio show’s content, the growth of online stations and rising numbers of listeners tuning in are why the wireless is well on the road to recovery.
Branded experiences are the big attraction
Michael BarnettBig-name brands are taking control of their experiential activity by hosting their own events in an effort to create the right atmosphere and better target the audience.
Innocent marketer heads to Mars
Seb JosephMars Chocolate UK has named Thomas Delabriere, the former Innocent marketer, as marketing director for its Bitesize brands.
Flash sales click with consumers
Matthew ValentineMarketers seeking a cost-effective way to promote their brand to an engaged audience or a tactical tool for launching new products are turning to flash sales sites that are fast becoming part of the mainstream marketing mix.
Interactive TV brands need to turn up volume
Lucy HandleyMany people don’t know what smart TVs can do for them, according to research seen by Marketing Week. Marketers must explain the benefits of interactive sets to improve take-up.
Customer journey starts in the great outdoors
David BurrowsMarketers need to reassess their view of the customer journey, according to new research by the Outdoor Media Centre (OMC) that appears to indicate the traditional path to purchase has become more circuitous because of social media and the internet. The study, seen exclusively by Marketing Week, concludes that the customer journey is no longer […]
Mars launches first TV ad for Euro 2012 campaign
Seb JosephMars has launched a television campaign starring footballers Theo Walcott, Glen Johnson, Scott Parker and Robin Van Persie as part of a £4.5m marketing push to mark this summer’s European Championships.
Travel guru explores new routes
MaryLou CostaThe travel guide business is looking to the future by repackaging its content in digital form to reach a new generation of adventure seekers while remaining true to its 39-year-old brand identity.
Tablets are at cutting edge of multitasking
Lucy HandleyNew research shows that tablet computer owners buy and use more functional apps to help them with business and finance than they do gaming and social apps. They are also likely to use their devices at the same time as they watch TV.
Why global brands must be part of local cultures
Michael BarnettDoughnuts don’t appeal to British consumers for breakfast, while Kenyans need to be convinced that cereal is a good option. How companies entering new markets can educate local consumers about the benefits of their products.
Windows of opportunity open among sales rails
Rosie BakerAs the in-store environment becomes increasingly multichannel, retail brands are using the latest interactive technology to reduce the risk of opening new shops.