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Russell Parsons

Royal Mail must build an army of brand ambassadors

Russell Parsons

This morning as I took my usual cycle route to work I shared the road with a TNT Post man that but for a modern bike that put mine to shame could have been dropped directly from the 1950s. Snazzy uniform aside, his smiley demeanour and chipper whistling was a throwback to an age of village posties going about their task with vigour.

EE Kevin Bacon Footloose Apollo 13

EE 4G launch slow out of starting blocks

Lara O'Reilly

EE has reported less than stellar financial results for the fourth quarter in which it launched its new corporate brand and 4G network, suggesting the company is not yet making the most of its monopoly position in the UK super-fast mobile internet market.

Russell Parsons

Data is not the enemy of creativity

Russell Parsons

A debate has been raging on Marketingweek.co.uk. Stripped to its core, in one corner you have creative types pleading for freedom to develop without being sullied by anything as prosaic as data and in the other those that argue creativity is an unaffordable luxury in these austere times when not backed by data.