ESPN preps FA Cup content push with Budweiser
Seb JosephESPN is readying a content marketing push in partnership with FA Cup sponsor Budweiser as both brands look to exploit the global appeal of the tournament.
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Adjusting to the multi-screen age
Lucy HandleyBrands are working hard to keep up with the changing digital universe. Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising.
Baby love brings out the social media in mums
Mindi ChahalNew research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
Rebuilding Britain
Lucy TesserasAdvertising pays, that much is accepted, but to what extent does it actually boost the economy? According to an exclusive report from the Advertising Association, it contributes £100bn a year.
Trend for devices moves up a gear
Jonathan BaconTablets had record sales over Christmas but a report questions brands’ understanding of how to use them for effective marketing.
Go Diddy, the daddy of Ciroc’s branding
Mark Ritson“There really is nothing quite like vodka,” said my friend Miguel as we clinked martini glasses and then drank them dry. I was in New York last week and a free evening meant that I had time to catch up with one of my oldest contacts in the wine and spirits business.
Sky’s the limit if you press the right buttons
Mindi ChahalChanging TV viewing habits, both in terms of time and devices, means advertisers need to be smarter in their planning for time-sensitive ads.
Racing towards a winning formula
Michael BarnettAs McLaren turns 50, brand director John Allert talks about life after Lewis Hamilton and widening its appeal with Sergio Perez.
What makes women spill the beans?
Lucy HandleyNew research examines what prompts women to recommend products and which media channels they prefer.
Fly in the face of risk: Q&A with Seth Godin
Jonathan Bacon‘America’s greatest marketer’ Seth Godin on the reasons brands should take more risks and why consumer trust, not advertising, is the goal of the smart marketer.
Salary survey 2013: The full analysis
Lucy HandleyThe economic downturn continues to have a negative effect on salaries and promotions but there are other ways to keep employees happy.
On the brink of a 3D revolution
Michael BarnettThe traditional model of manufacturers making things and consumers buying them could be shattered by 3D printing technology.
The big brand loyalty theory is history
Lucy TesserasAs promotions become evermore prevalent, brand loyalty is becoming a thing of the past, so marketers need to get smart about the deals they offer.
MPs call for more transparent price data
Rosie BakerA group of cross-party MPs are calling on Government to force supermarkets to make price data available in a standardised format to encourage more consumer friendly price comparison apps and help shoppers “avoid being ripped off by dodgy special offers”.
Stephen Hawking latest to silence Gio Compario
Rosie BakerStephen Hawking is the latest celebrity to star in Go Compare’s series of ads showing attempts to silence its irritating brand character Gio Compario.