Spare cash is feathering empty nests
Morag Cuddeford-JonesParents whose children have left home are using their higher levels of disposable income to enjoy new-found independence, according to research seen by Marketing Week.
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Coutts: dropping the RBS branding
Josie AllchinDebranding: Why the world’s biggest companies are removing their brand names from their products, read the cover feature here Brand development director at Tesco, Sidonie Kingsmill, on the decision to include the Tesco branding on products or not Tony Cortizas, vice-president of marketing, premium portfolio and the Americas Meliá Hotels International, on the branding and […]
Brands must get set for the swift response
Lucy HandleyPeople expect a brand to respond to both complaints and positive feedback posted online, and it is Facebook rather than Twitter where they prefer the line of communication to be, says exclusive research.
Start realising your career goals right here
Ruth Mortimer“The role of the chief marketing officer is to look forward,” claimed Unilever’s own CMO Keith Weed when I caught up with him last week. Weed’s point is that many executives at the top of organisations are busy looking backwards – comparing the last quarter’s results with the year before.
Profile: AB InBev CMO Chris Burggraeve
Michael BarnettChris Burggraeve, chief marketing officer of AB InBev, reveals how the Stella Artois and Budweiser owner is harnessing the power of social media to engage with drinkers and keep its global brands on rude health.
Use communications to shape brand strategy
Ruth MortimerThe UK is a “go-to” nation for best practice in marketing, according to a World Federation of Advertisers poll of senior marketers from global brands last week. While many of the planet’s largest companies are based in the US, brands are increasingly looking to smaller markets such as Britain for marketing inspiration. This view comes […]
Tablets taking online activity to higher level
Michael BarnettAs well as spending more money online, owners of Apple iPads and similar devices are also more likely to use them for most types of media consumption, according to research seen exclusively by Marketing Week.
Scotland gets taste for fresh fruit and veg
Lucy HandleyScotland has a poor reputation for diet, but research seen by Marketing Week reveals that consumers north of the border are putting a higher percentage of healthy produce in their shopping baskets than the rest of Britain.
Q&A: Georges-Edouard Dias, L’Oreal
Lucy HandleyGeorges-Edouard Dias, senior vice-president, digital business at L’Oréal, speaks to Lucy Handley about the importance of digital marketing and social media in reaching different markets around the globe.
Mars in £4.3m spend for Euro 2012 activity
Lara O'ReillyMars is set to launch a £4.3m multimedia marketing campaign to promote its official partnership with the England football team during UEFA Euro 2012.
VW hands outdoor ads to Facebook fans
Rosie BakerVolkswagen UK is launching an outdoor campaign for its latest Up! model that uses comments about the car left on Facebook to drive the content of ads.
Women want cosmetic brands to work harder
MaryLou CostaIt’s time to kiss and make up: women want beauty brands to do more than one thing and simplify the process of looking good.
Snickers’ Twitter ad avoids censure
Russell ParsonsMars has escaped censure over the controversial tweets sent by celebrities such as Katie Price and Rio Ferdinand promoting Snickers, the first ever ruling by the advertising watchdog on a Twitter campaign.
Laid bare: the facts about brand bonding
Michael BarnettA new study links qualities such as pleasure and belonging with people’s brand choice and, importantly, exposes areas where marketing is failing to make the most of these connections.
Greggs finds ingredient for growth on Facebook
Lucy HandleyGreggs is the UK’s largest food brand, with more shops than McDonald’s, Costa or Subway. Wearing his chief executive’s hat, Ken McMeikan tells Lucy Handley about how he is using customer feedback to expand the chain.