Brands become more important in Chinese market
Josie AllchinBrands have become more important in the Chinese market as consumers base more purchase decisions on branding, according to the latest annual Millward Brown BrandZ report.
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Mini launches 26p-per hour car rental
Rosie BakerMini is launching a car rental scheme in London as part of its ‘Minifesto’ campaign to demonstrate how the vehicles are affordable.
YouTube reveals 2012’s most popular ads
Ronan ShieldsYouTube has advised brands to insert humour and interactivity into their online video campaigns in order to maximise viewing figures as it releases a list of its most popular UK video ads in 2012.
Mobile operators’ JV hits the ground running but momentum must follow
Ronan ShieldsAn uncharacteristically swift debut from the UK’s operators must receive decisive follow through to survive the cut and thrust of the marketing arena.
2012: The year in sport sponsorship
Seb Joseph2012 saw sport sponsorship in the spotlight with the London 2012 Olympic Games, the UEFA European Championships and the Lance Armstrong doping-scandal. Marketing Week looks back on some of the key talking points from the last twelve months.
Lovestruck readies TV debut
Ronan ShieldsLovestruck is poised to launch its first TV advertising slots this Boxing Day as part of a major push to grab market share ahead of the New Year and the peak online dating season.
Video: Q&A with Spotify’s European vice president Chris Maples
Josie AllchinMarketing Week spoke to Spotify’s vice president of Europe Chris Maples at the (very green) launch event for its design overhaul that aims to make the streaming service a social discovery platform.
Consumers prefer search over branded apps for product research
Ronan ShieldsConsumers prefer using search engine apps over branded ones for discovering new information on products and services via mobile, according to research.
‘Don’t treat segmentation on Twitter like other channels’
Lara O'ReillyMarketers are addressing the limitation of audience segmentation on Twitter to ensure their tweets are not being wasted on irrelevant audiences. But the site and social media experts have urged brands not to attempt to use Twitter in the same way as other communications platforms and instead use its “more timely” – if limited – user interest data to their advantage.
Courvoisier bids to redefine luxury status
Seb JosephCourvoisier is readying a global marketing campaign to redefine its luxury positioning.
Yahoo! unveils email overhaul
Ronan ShieldsYahoo! has unveiled an overhaul to its suite of email services in the first major product launch since ex-Googler Marissa Mayer joined as CEO in July.
2012: The year in food and drink
Josie AllchinBritvic and AG Barr announced plans to merge in an all-share deal to become one of Europe’s biggest soft drinks companies, projected to deliver annual sales of £1.5bn.
Lacoste unveils the polo shirt of the future
Seb JosephLacoste has launched an online video that envisions a future where its polo shirts contain futuristic technology to mark the 80th anniversary of the clothing item.
2012: The year in marketing ethics
Josie AllchinWe take a look back at how ethical issues have affected the marketing industry in 2012, from tax avoidance issues to gambling. Do any of them have the potential to become genuine crises in 2013?
Regulatory changes ahead for financial DM
Josie AllchinIf you are in the world of financial marketing you should be aware of some developments ticking away behind the scenes that might effect your direct marketing strategy. If you are not aware – and there’s certainly a chance that the creative agencies are not up to speed – there might be some shocks in store.