If you are in the world of financial marketing you should be aware of some developments ticking away behind the scenes that might effect your direct marketing strategy. If you are not aware – and there’s certainly a chance that the creative agencies are not up to speed – there might be some shocks in store.
Google has switched gears in its efforts to encourage mobile strategy development among brands to incorporate “multi-screening” after its GetMo scheme, a.k.a. Get Mobile, generated awareness but little by way of direct sales.
Haven Holidays is launching a TV ad to highlight the “simple pleasures” of a family beach holiday in the UK.
EBay will withdraw the ability for brands to advertise inside its mobile apps next year, after concluding the user experience and revenue stream are “not worth it”.
Ofcom has announced the participants in the UK’s largest-ever telecoms spectrum auction which is predicted to kick off the widespread take-up of super fast 4G mobile internet services.
John Lewis’ lauded “The Bear and Hare” advert has secured bragging rights over its rivals going into the crucial holiday period, while ads for Call of Duty and Adidas also stood out in November’s Christmas-heavy list of “most watched ads”.
Nationwide’s top marketer Chris Rhodes has been promoted to run a newly created division that combines product development, distribution and brand development.
Marion King, MasterCard’s president for UK and Ireland, discusses the likelihood of a cashless society.
The latest study from fast.MAP shows consumer confidence in sharing personal information has risen for many sectors but the motivations behind this willingness has changed.
A year is not a year without the spread of moral panic over the rise of “junk mail”. Last year we had the Panoroma investigation into shady industry practices and this, a Daily Mail headline warning the public to expect an “avalanche of junk mail” in the coming years.
Launches, product innovation and the personal touch are key in the luxury beauty sector, according to a new survey.
Adam Rostom, group marketing director of Dyson, speaks to Jonathan Bacon about the new motor for growth that will drive the brand’s expansion into China.
Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Jagermeister is readying its biggest marketing campaign in the UK to date as it looks to convince consumers it is a drink to be savoured and not to get drunk with on nights out.
Steve Newiss, chief commercial officer, Burton’s Biscuits Food needs to adapt to what is working in the local market and why. A multinational could take a more hardline approach, saying “this is our brand proposition and we will spend to bring the consumer to it”. But companies like ours are more flexible. We need local […]