Consumer trust comes tempered with dose of reality
Michael BarnettThe latest study from fast.MAP shows consumer confidence in sharing personal information has risen for many sectors but the motivations behind this willingness has changed.
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Why The Mail got it wrong on ‘Junk’
Russell ParsonsA year is not a year without the spread of moral panic over the rise of “junk mail”. Last year we had the Panoroma investigation into shady industry practices and this, a Daily Mail headline warning the public to expect an “avalanche of junk mail” in the coming years.
Prestige beauty is in the eye of the in-store beholder
Maeve HoseaLaunches, product innovation and the personal touch are key in the luxury beauty sector, according to a new survey.
Cleaning up all over the world
Jonathan BaconAdam Rostom, group marketing director of Dyson, speaks to Jonathan Bacon about the new motor for growth that will drive the brand’s expansion into China.
The Marketing Week – 16/11/2012
Marketing Week ReportersWelcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Jagermeister vies to break from party perception
Seb JosephJagermeister is readying its biggest marketing campaign in the UK to date as it looks to convince consumers it is a drink to be savoured and not to get drunk with on nights out.
EE, Burton’s Biscuits and Just Eat on city-centric marketing
Josie AllchinSteve Newiss, chief commercial officer, Burton’s Biscuits Food needs to adapt to what is working in the local market and why. A multinational could take a more hardline approach, saying “this is our brand proposition and we will spend to bring the consumer to it”. But companies like ours are more flexible. We need local […]
Luxury fizz pops its sparkle in growing market
Mindi ChahalChampagne and sparkling wine are seen as high-end items but growth in the sector is on the increase as consumers around the world get a taste for bubbly
B2B and B2C go hand in hand
Lucy HandleyBrands are combining consumer and business-to-business marketing to accelerate growth and raise awareness about their whole group.
Seeing double: Online and offline integration
Mindi ChahalThe growing trend of dual screening – consumers using devices such as laptops and smartphones while watching TV – is providing new opportunities for brands to increase engagement.
Negotiating the single-track journey
Morag Cuddeford-JonesMarketers face many challenges in using single customer view data. Key experts discuss the issues and their experiences in a Roundtable sponsored by Sas.
RBS expands commitment to Rugby
Seb JosephThe Royal Bank of Scotland (RBS) has signed a five-year sponsorship deal with English Rugby chiefs as the part-nationalised bank steps up its commercial activity in the run to the 2015 Rugby World Cup.
Video: exclusive Q&A with BA’s Frank van der Post
Josie AllchinBritish Airways managing director of brands and customer experience, Frank van der Post, talks to Marketing Week about the impact of the brand’s campaigns this year.
BA and Olympic sponsorship: How being bold paid off
Josie AllchinSponsorship of the first Olympic Games in Great Britain for 64 years was an obvious option for the nation’s flag-bearing carrier. British Airways had already served as an official partner of the London 2012 bid and had flown Team GB and Paralympics GB out to Beijing in 2008.
Social networks: Being in with the niche crowd
Michael BarnettSpecialist social media sites are emerging to attract smaller communities of users and advertisers who share common interests.