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ikea

Ikea: a history in ads

Rosie Baker

It’s 25 years since Ikea brought its Scandinavian design to Britain with the opening of its first store in Manchester in 1987. Now with 18 UK stores, the chain’s mammoth blue and yellow big box stores are well known up and down the country.

shopping

Keeping the dream alive

Mindi Chahal

Consumers will return to the high street if retail brands make shopping an opportunity to dream and explore, rather than a domestic chore, according to research seen by Marketing Week.