YouTube expands original content offer
Lara O'ReillyYouTube has added 60 new channels to its staple of originally produced programming as it looks to attract more television advertisers and viewers to the platform.
YouTube has added 60 new channels to its staple of originally produced programming as it looks to attract more television advertisers and viewers to the platform.
EE, the recently rebranded Everything Everywhere corporate entity and soon to be launched 4G network, is to stage its biggest ever internal event as it looks to immerse employees in the new brand.
It’s 25 years since Ikea brought its Scandinavian design to Britain with the opening of its first store in Manchester in 1987. Now with 18 UK stores, the chain’s mammoth blue and yellow big box stores are well known up and down the country.
Stella Artois launches national outdoor advertisng push to promote its first responsible drinking campaign in seven years.
Coca-Cola has retained the top spot in InterBrand’s 100 “best” brands in a list dominated by technology brands.
Three Mobile digital veteran Ash Roots is to join Direct Line Group in the newly created role of ecommerce director.
The old adage less is more is true for many marketers. Restricting distribution of a product to make it more desirable, for one, is an example of fewer going further.
Ray Mears has become the latest celebrity to gang up on the weary warbling brand ambassador Gio Compario in the latest ad for GoCompare, as complaints about previous spots in the controversial series top 1,700.
YouTube is moving ahead with the message that ‘brands should act as publishers’ in Europe, signing up Nespresso as its debut brand partner here, after earlier pilot schemes in the US.
What’s the price of a rumour? In the case of Facebook, it’s a whopping 9 per cent fall in shares. The social network was hit by a false story this week, claiming that users’ old private messages were appearing publicly on their Facebook Timelines. As the rumour swept the world via Facebook itself and Twitter, it took a financial toll on the social network.
When looking to forge profitable celebrity partnerships brands cannot rely on instinct alone. Analysing data to discover which stars offer the most social currency is the latest way to decide on a perfect match.
Christmas may be more than three months away, but brands are already coming up with cost-effective strategies to reward their staff over the festive season.
Consumers will return to the high street if retail brands make shopping an opportunity to dream and explore, rather than a domestic chore, according to research seen by Marketing Week.
Innovative brands are taking advantage of advances in technology to make their mark at trade shows by turning their stands into interactive spaces that create high levels of engagement.
Free Wi-Fi in-store allowing consumers to check rival prices while looking at physical products is not without its risks. However, it allows stores to drive sales by collecting data and sending targeted messages to customers.