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I had not long been in the office last Monday when my phone rang. It was someone from our PR agency who had taken a call from a national newspaper enquiring about a potential story they had come across. I spoke with my chief executive, hastily arranged a conference call with our legal director, and we agreed that the best course of action was one of “no comment”. While the story made a number of incorrect conclusions, we knew that any attempt to deny it would only prolong the public debate, and our best approach was to dismiss it.