EE’s soon to be launched “superfast” 4G tariffs will come at a “small” premium compared to the average price consumers currently pay for their monthly contracts, but will include added media extras, the company has revealed.
Experiential is being increasingly used by brands as a low-cost, locally high-impact promotional tool. Until recently, however, those brands using the channel were relatively untouched by self-regulatory standards governing most marketing practices.
British Cycling is overhauling its sponsorship strategy to attract brands looking to forge more long-term ties to professional cycling, a move that comes as sponsors question their future in the sport in the wake of the Lance Armstrong doping scandal.
In the wake of sponsors cutting their ties with the disgraced fomer cycling champion Lance Armstrong amid doping allegations from US anti-doping chiefs, Marketing Week looks at the five celebrity endorsement deals brands might wish they had never signed.
Dutch banking group Rabobank is cutting its ties with professional cycling in the wake of the Lance Armstrong revelations, saying it is no longer convinced that cycling is a “a clean and fair sport.”
Honda has introduced a new strapline in its latest ad campaign. The car brand hopes the ‘Do More New’ strapline reflects drivers’ desires to seek out new and exciting experiences.
Sainsbury’s has become the first of the supermarkets to launch a shopping app that lets customers scan all their items by smartphone as they shop and use it to pay at the checkout.
Nike, Ab Inbev and Radioshack’s brands are strong enough to withstand negative headlines about u-turns and back-peddling but their decision to drop Lance Armstrong a week after backing him does send out mixed messages to the public.
AB Inbev and other key sponsors have followed Nike in dropping their sponsorship deals with Lance Armstrong just days after many declared continued support for the disgraced cyclist.
Argos is launching its first major cause marketing campaign through a partnership with Barnardo’s to launch a toy exchange programme.
Bodyform has responded to a Facebook rant with a spoof ad that has already gone viral.
The decision by sponsors Nike, AB Inbev and Radioshack to stand by Lance Armstrong’s despite allegations from US anti-doping chiefs that he is a “serial cheat” is about their unwillingness to turn their backs on multi-million dollar brand strategies until there is unequivocal proof of wrong-doing. It is unlikley, however, that his allure to sponsors will last beyond the length of the current deals.
Ebay is planning to share consumer insights with the marketing community about the way users shop and search on its site for the first time as it bids to boost its appeal to would-be advertisers and for ads on the platform and elsewhere to be more “inspirational” to shoppers.
A single guide for consumers to complain and block the receipt of unwanted marketing messages has been launched by telecoms watchdog Ofcom.
Marketing Week travels to EE’s employee brand immersion event “EE Live” and speaks to CEO Olaf Swantee about how the company hopes to leverage its staff to get consumers to engage with the new brand.