John Lewis unveils latest TV campaign
Lara O'ReillyJohn Lewis is launching a new TV ad today that, like its much lauded Christmas campaign, uses an emotional narrative to reinforce its ‘Never Knowingly Undersold’ strapline and customer commitment.
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O2, Voda and 3 will have the last laugh on 4G
Lara O'ReillyBritain’s 4G network was officially declared “open” this week to much fanfare by the newly rebranded Everything Everywhere, now known as EE. But rather than falling behind by not being allowed to launch their own 4G services until some time next year, the likes of O2, Vodafone and Three should see it as an opportunity to ride on the crest of a wave.
Direct Line sale confirmed
Russell ParsonsBrands such as Direct Line, Churchill and Green Flag are to be sold after owner Royal Bank of Scotland confirmed it was to float its insurance division.
EBay to roll out first major redesign
Lara O'ReillyEbay is to roll out the first major brand refresh in its 17-year history as it looks to better represent the fact that it is more than just an auction-style listings site.
Twitter expands geo-targeting service for brands
Seb JosephTwitter is providing marketers with the tools to target UK consumers with location-specific promotions in an expansion of its its geo-targeting marketing services.
Video: EE brand chief on rebrand
Josie AllchinSteven Day, EE’s chief of brand and communications, on the thinking behind the launch of the new EE brand to replace Everything Everywhere and the future for Orange and T-Mobile.
EE launch casts doubts over Orange and T-Mobile brands
Lara O'ReillyEverything Everywhere’s rebranding to EE and the launch of a new consumer facing 4G network brand with the same name has cast doubts over the long term viability of the Orange and T-Mobile brands in the UK.
‘The Uses of Research’ – Segmentation: HMRC
Desmond LukeSegmentation changed the culture at HMRC so it became customer-focused and stopped thinking of non-payers of tax as criminals. Find out how the strategy paid off in the third in our video series on The Uses of Research from the exclusive partnership between Marketing Week and Quadrangle.
Everything Everywhere rebrands to EE
Lara O'ReillyEverything Everywhere is to rebrand as EE with its Orange and T-Mobile retail estate rebadged with the new name.
Social needs to learn the lessons of bad and good DM
Russell ParsonsSocial media is seen by many as the very antithesis of direct marketing.
JackpotJoy invites Britons to have “more daft fun”
Lara O'ReillyBingo website JackpotJoy.com launches £4m campaign inviting the nation to have “more daft fun”.
Royal Caribbean invests £2.5m in campaign
Branwell JohnsonCruise line Royal Caribbean International has unveiled a £2.5 million marketing campaign to grow brand awareness amongst consumers who are “nearly cruisers”.
Mobile wallet and marketing JV greenlit
Lara O'ReillyVodafone, Everything Everywhere and O2 have received ‘unconditional clearance’ from the European Commission (EC) to form a mobile advertising and commerce joint venture (JV).
Asda TV spot banned after Argos complaint
Seb JosephA TV spot for Asda that claimed the supermarket sold hundreds of branded products at cheaper prices than rival Argos has been banned after the high-street outlet complained it made misleading price comparisons.
Innocent bids to regain ‘entrepreneurial’ spirit
Lara O'ReillyInnocent is to intensify its focus on direct to customer marketing such as social media and experiential as it looks to overcome the “challenge” of growing the business, while keeping a close relationship with consumers.