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Internet giant Google set to swoop on YouTube

Marketing Week

Google, the internet search giant, is reportedly in discussions about an 855m swoop for video-sharing site YouTube. The Wall Street Journal reports that talks between the two companies are ongoing, although both sides have refused to comment. California-based YouTube was founded in February last year and has rapidly become one of the most popular websites, […]

Google acquires YouTube in 900m deal

Marketing Week

Google has snapped up YouTube for $1.65bn (884m), just 19 months after the video-sharing website launched. The deal brought a swift conclusion to talks that began only last week and has pre-empted a bidding war for the site, which Wall Street analysts believed would have involved Yahoo! and Disney, among other media companies. Chad Hurley, […]

Mastercard names European chief

Marketing Week

Mastercard Europe has appointed a chief marketer following the departure of European sales and marketing director Jeremy Nicholds to rival Visa earlier this summer. Pedro Rangel will take the title of group head of marketing and will be based in Brussels. Previously he was senior business leader for marketing in Mastercard’s Latin America and Carribean […]

At your convenience

Marketing Week

Ease and speed of purchase are driving online shopping at the expense of traditional channels, but the process is sidelining brands, which are being bypassed by consumers intent on a quick click

Mission Implausible

Marketing Week

Business gurus love them, but a mission statement that’s badly thought out can come back to haunt you, says Chris Ingram I have been studying the strange world of mission statements. You may think I should get out more, but I embarked on this analysis because it seemed like a classic area for marketing folk […]

Spreading only so far

Marketing Week

The launch of an easier-to-spread variant was intended to increase consumption of the iconic spread, but the ‘love it or hate it’ factor limits its appeal, says Caroline Parry Love it or hate it, Marmite has become one of the most iconic brands in the UK. Unilever Foods has owned the brand since 2000 and […]

Turning the corner

Marketing Week

Despite more bad news for ITV and GCap Media, big investors are starting to show an interest as they sense an opportunity to buy big. By David Forster. There is a stock market adage that the best time to buy a falling share is when the last buyer capitulates and turns bearish – the rationale […]